What is the development direction of the Mini Program e commerce industry?

Many people know that Mini Programs are the trend of the future, and many people want to take advantage of such a big trend to make themselves reap. It can be seen from the recent opening of WeChat Mini Programs that the development prospects of Mini Programs are very promising, and with the passage of time, it is believed that more functions will be opened to achieve more needs. In the future, Mini Programs will achieve a better connection with WeChat, and it will be more convenient for users to search for Mini Programs.

So how to make the Mini Program bear fruitful fruits is a problem that Mini Program practitioners and entrepreneurs who intend to enter the Mini Program industry must face.

The development direction of Mini Programs is not only a better combination with WeChat, but more importantly, a connection with various industries. The development of Mini Programs is to stand on the basis of WeChat users, better connect with WeChat, so as to achieve more possibilities and successfully attract more users and traffic. Through the connection of various industries, each industry uses Mini Programs, and the application scenarios of Mini Programs will be richer and the experience effect will be more significant.

With more and more open functions on WeChat, Mini Programs will be more open and matched, providing more interfaces and capabilities to facilitate developers to dig deep and develop. At the same time, with the continuous opening of Mini Program functions, there will be more functions in the future, and the functions that enterprises can achieve will also increase. In addition, open and perfect services will greatly promote the future development of Mini Programs.

In the future, WeChat Mini Programs will provide faster and more convenient channels to further strengthen the capabilities of third-party platforms, and provide a better platform for Mini Program development through support for developers and third-party development platforms. As Mini Program developers gain access to more permissions, there will be more and more room to play in the future.

The emergence of mini programs has subverted traditional e-commerce and retail, which is convenient for the public, but also ushered in new opportunities and challenges for small and medium-sized businesses. WeChat Mini Program is not an ordinary application, it is smoother than the experience of the web page, and more convenient than the app; Merchants can take advantage of the open interface of the Mini Program to realize the development of various marketing functions, and combine the natural social attributes of the WeChat platform to promote new users and repeat purchases, so as to maximize performance. The advantages of WeChat Mini Program over H5**, ***, and APP are as follows:

Retention has always been a problem, and usually, after a user browses a certain **exit, they may never find it again, because it is quite difficult for users to remember an unfamiliar ** or brand;

: Low production cost. The developed WeChat service account is very practical, and merchants can develop a variety of novel marketing tools according to the open port provided by the company, which is used to serve users, and users can buy and enjoy services in the embedded services.

However, if the user wants to finally enter the **order, he must first pay attention to ***, and then enter the menu of the *** home page, click the menu button, and then enter the **page, this step is too cumbersome, and the ***** development technology is based on H5, and the fission propagation is getting weaker and weaker, because people are now unwilling to pay attention to a strange ***;

APP: High production cost. Unless it is an ultra-high frequency app, user retention is a problem, although the current mobile phone capacity is very large, but there is not much money willing to go to a tens of megabytes bloated APP.

Mini Program: Low production cost. WeChat applet solves the above problems, users do not need to **, do not need to pay attention, can be used through user sharing, search, scanning code, etc., the response speed is fast, due to the good experience, the fission spread speed is faster.

WeChat Mini Programs also open public ports, which can be used by merchants to develop various tools, such as **, which can be used by users to place orders in Mini Programs, and at the same time, various marketing modules can also be developed to promote user autonomy and make Mini Programs self-propagating.

Summary: With the rapid development of information, enterprises must keep pace with the times, so as not to be abandoned by the times.

At present, the functions of e-commerce applets can include almost all common functions, such as product display, shopping cart, sign-in, points**, one-click navigation, one-click call, customer service, appointment, grouping, distribution, etc., when developing e-commerce applets, you can also develop according to your own needs, not immutable, after all, now the development of applets is charged according to the function, and it can also be developed through "Tianketong", which is simple and convenient, and can permanently use the applet problem.

Mini Program e-commerce has the following 8 major characteristics

1.Lower transaction costs

The cost of the applet is much lower than the traditional B2C**, Jingdong and Tmall store owners generally need to pay a variety of fees to settle in, and the applet is opened**, and there are usually only two costs involved: store construction and maintenance costs + WeChat payment rates. If you use a Mini Program generated by a third-party template, the development cost plus a one-year service fee is generally not more than 10,000 yuanIn this way, the cost of Mini Program e-commerce will be 5 or 6 points different from that of traditional e-commerce.

2.The trading plate is not inferior to JD.com and Tmall

Last year, the transaction volume of JD.com and Tmall's B2C business was less than 2 trillion yuan.

In the future, the trading volume of Mini Programs** may account for one-third of this plateThe reason is that the transaction cost of Mini Programs is much lower than that of traditional e-commerce. However, it is still too early to say so. But let's assume that if this judgment is trueIn the future, the B2C transaction volume through WeChat mini programs will exceed 600 billion, and excluding the WeChat score, it is still a very large market volume.

3.Compared with retail and O2O, Mini Program e-commerce is more standardized

First of all, there are enough talents in the industry and experience accumulation, and everyone has a deep understanding of e-commerce;

Second,Compared with offline services such as retail and O2O, e-commerce has a higher degree of standardization, and the penetration speed of small programs is faster, and e-commerce companies can use the entire social relationship chain of WeChat to spread.

4.The advantages of the transaction link are obvious

Another advantage of the Mini Program** is that it reduces the difficulty of repeat purchases。If you turn off HTML5**, it will be difficult to find it next time, either by going through the chat history in the past, or by looking through the menu bar of the subscription account and service account. After the Mini Program is used, it can be found in the history menu, the path is shortened a lot, and the conversion rate will be very different.

Of course, compared with HTML5**, the review of the Mini Program is more stringent, and some of the functions used for marketing, such as the big turntable, may not pass the review, and WeChat needs to review the Mini Program one by one to ensure that the Mini Program meets the specifications.

5.There are many payment highlights

Mini Program** needs to apply for WeChat Pay, and now applying for WeChat Pay requires a business license, which is either an enterprise or an individual merchant, and individuals cannot apply. The HTML5** payment interface is generally provided by a third party, such as Youzan** or other third-party platforms.

Mini Programs now provide a lot of free traffic entrances, such as friends, communities, nearby Mini Programs, etc

Recently, we received an internal message saying:WeChat is testing search ads (which can directly enter the content of the Mini Program through search) and *** insertion Mini Programs (which do not need to be associated with ***).

Now is the era of Internet madness, people contact and shop anytime and anywhere through the Internet, and most of their work is carried out online, but with the boom of WeChat mini programs, many WeChat users have to like it. WeChat mini programs are very beneficial to e-commerce, so what are its benefits?

1. Low capital investment.

For WeChat Mini Programs, it doesn't cost much to use it to take the e-commerce route, and it's not like platforms such as ** and Tmall that charge high entry fees. Not only is the investment small, but you can also accumulate experience, why not do this way of making money?

2. Meet the development needs of various industries.

WeChat Mini Programs are a user-friendly program because Mini Programs can sell a wide variety of products. There are no special regulations, even if it is a special industry, as long as the enterprise has formal qualifications, it can be the same. The main reason is that the Mini Program has a large number of users, which can play a role in attracting customers, allowing more people to know the existence of the Mini Program store and realizing brand integration.

3. Dual-line development, close integration of online and offline.

The close cooperation between online and offline, so that enterprises can easily achieve online and online sales and improve the conversion rate, the mini program is undoubtedly very suitable. Because the Mini Program is developing rapidly, the economic prospects are very good.

Therefore, people nowadays are more and more inseparable from mobile phones, and it is impossible to do without them. Using Mini Programs is a smart choice for e-commerce.

If you have the idea of creating a mini program, you can contact Mall4J** system, Mall4J** has a complete industrial ecological chain and professional development technology.

You can speed up to see it.

Although the traditional e-commerce industry and the small program are both part of the e-commerce field, their business models and operation methods are very different. Therefore, the traditional e-commerce industry will not directly affect the profit development of Mini Program e-commerce.

The traditional e-commerce industry mainly sells through self-built or third-party e-commerce platforms, which requires a lot of capital and human resources to build and maintain e-commerce platforms, and also needs to bear high operating costs and advertising expenses. The mini program e-commerce is based on the small program platform in the WeChat ecosystem for sales, without the need to build its own ** or third-party e-commerce platform, so it can greatly reduce operating costs and advertising expenses and improve profit margins.

In addition, Mini Program e-commerce also has a more convenient shopping experience and higher user stickiness, and can obtain more traffic and users through WeChat social relationship chain and Mini Program recommendations, further increasing sales and profits.

Therefore, the traditional e-commerce industry will not directly affect the profit development of Mini Program e-commerce, on the contrary, Mini Program e-commerce has higher competitive advantages and development potential.

3.Strong interactivity: WeChat Mini Program can achieve seamless connection with WeChat***, Moments and other WeChat functions, which can achieve a richer interactive experience and improve user participation.

4.Good marketing effect: WeChat Mini Program can be promoted through various channels such as WeChat*** and Moments, and at the same time, it can also achieve a more convenient shopping experience through WeChat payment and other functions to improve marketing results.

5.Low cost: Compared with app development, WeChat Mini Program has a lower development cost, and at the same time, there is no need to consider the adaptation of multiple platforms, so you can focus more on the development of user experience and functions.