Do you need to have a deep understanding of the product to do marketing? How deep is it?

As a current marketing student, let me ask you this question. First of all, the answer is yes. Let me explain the reasons for this in detail.

To do the market, you must fully understand your own products, so that you can compare them with competitors in the market, find out your own advantages and shortcomings, develop your strengths and avoid weaknesses, or improve your shortcomings. In this way, we can focus on the plan of marketing planning, so as to achieve certain results.

Imagine how embarrassing it is for you, as a marketer, to be asked about your product, that you can't even tell the basic features, and that you may lose one customer and many potential customers. Therefore, it is the most basic and necessary to do a market and understand your own products.

So to what extent do you know the product? Again, I'm looking at this question from the perspective of a marketer.

First of all, you must first understand the market information to make a judgment on the demand for the product, and then you are feeding back to the company's production department to produce products according to the needs of the market. This includes feedback on the product's functionality, design, and user experience, that is, you must understand why the product is manufactured, what type of customer it is intended for, why it is designed the way it is, and what needs it satisfies the customer. And most importantly, you have to use it first, know what its advantages and disadvantages are, and know how it has a user experience.

Second, marketers are not professional production engineers, they just need to know how the product satisfies customers and the market, and don't have to worry too much about how it works, such as building a robot, you don't need to know how the robot works. Because customers are less likely to pay attention to that.

First of all, the first question, of course, to do marketing requires a very deep understanding of the product, if you don't know the product, then how do you sell?

Market development requires understanding the purchasing power, buying habits and market potential of the target customer market. Market development needs to pay attention to the company's product development capabilities, whether the product quality is passed, which of the company's current sales channels, and what the company's marketing strategy is.

Market Development", by Qu Yunbo, Market development is an important part of marketing management, covering almost all the content of marketing. Market development is a very practical science, which is flexible, flexible, based on a certain theory, but not confined to pure theory. Based on this principle, this book systematically expounds the core theories of market development, and at the same time involves many practical issues of market development, combined with a large number of vivid and detailed cases to help readers understand the ideas and essence of market development more deeply.

In addition to fully understanding the products you sell (every detail must be clear), a good marketer can also do: 1. Know the advantages of the products you are promoting2. Have an in-depth understanding of the shortcomings of the products you promote, and know how to overcome these shortcomings3. Convince yourself that the product is the best4. Understand the advantages and disadvantages of similar products in the market, and more importantly, compare with the products you sell, your own cost performance is the highest5, Understand which market the product you are promoting 6, what kind of characteristics and needs the market you are facing 7, grasp the customer psychology and the range of customer choices 8, learn to listen, you must understand any opinions (good or bad) that customers have on the product, and the way is to listen, don't answer first, or rush to show yourself when you don't have a clear customer intention 9, treat the product you want to promote with the right attitude (have professional ethics, don't exaggerate) 10, learn to persevere, Promoting is also part of a process of network accumulation, I wish you success, Huai Neodymium Seeds' testimonials: Thank you, it will help me.

In the early stage of product promotion, we need to make a simple plan and clarify our positioning, but our current product promotion and the company's documents are all packages to Jin Suitui, and we are friends who know each other, and we are more assured.

In fact, it is to sell, to sell products.

Hello, since you have the foundation of entrepreneurship, you can open a network bar on the Internet, and the Internet network has penetrated into and transformed our lives with irresistible force. Savvy businesses have tapped out many business opportunities, and one after another Internet cafes have blossomed in dozens of large and medium-sized cities such as Beijing, Shanghai, Chengdu, Xi'an, etc., and have rapidly expanded to county-level towns and towns, and Internet cafes have become a new landscape in the city. The main target audience of Internet cafes is still those who are computer experts or Internet experts, and they need to frequent Internet cafes for various reasons.

If the Internet café can provide fast and cheap online services, then those who have access to the Internet at home are also likely to patronize your Internet café as long as time permits. Because they feel that it will be more cost-effective. Hope it helps!

To small and medium-sized companies, you can participate in the whole process and see the panorama.

I always think about each other in my heart, and I can't let go.

There are questionnaires, ** surveys, and so on.

First of all, I don't know if you mean putting a product on the market, or just market research analysis, or market research, but the product is not put into the market, if it's the former, I think the answer is this:

First of all, we know that the leading market is generally only a high-tech product, if it is a technical product, the upgrading of the product is relatively fast, and if it is a new technology product, there is no need to do market testing, because customers do not have an in-depth understanding of the root door of the new product, and there are not too many competitors in the market, that is, the demand is far greater than the supply.

Second, in macroeconomics, CPI is generally measured by food, because the quality of food is basically unchanged. It's the same in marketing, if the product is commodity, how to translate it in Chinese, I don't have too accurate words, you can also understand it as a daily product, commodity means that the product has no brand difference. For example, if you want to buy a computer, you don't care what brand of computer it is, you just want to buy a computer, and the computer will become a commodity

It doesn't make much sense for this kind of product to do too much product differentiation work, so this kind of product does not need to put the product on the market to test.

What I'm talking about is only based on theory, and there are many objective factors that will occur in actual operations, all of which may become factors that cancel market testing, such as supply chain, financial issues, and so on.

Hope it helps.

At present, with the increasingly fierce competition in the market, basically all goods and products need to be researched in the early stage, unless the product is very confirmed, and there is enough confidence, in addition to monopoly products and industries, you don't need to do market research.

I don't know much about market testing, but I think there is definitely no need for market testing in market-intensive areas, such as lighting cities, computer cities, etc. I don't know if it's right, hehe!