Kneel down and beg how to do a good job in the promotion of products

PC + Mobile**: Build a station with Kimuyu.

The core idea: design the landing page from the "user's perspective" and express it through the language of the "user's perspective".

Above the fold: display services to highlight selling points (such as entities, full qualifications) + ** and increase content (product performance) + design conversion components under the first screen. Central:

Clever use of component copywriting to guide netizens to convert; Pay attention to the overall design style and highlight the product. Bottom: bottom-absorbing copywriting + case + qualification + conversion component.

It must reflect the strength of the enterprise, and the large picture of the plant and the door should be reflected as much as possible.

Efficient use of components and placing them in the right places can sometimes do more with less.

In 2020, we will focus on building a closed-loop ecology of Jimuyu online, and the bad landing page will directly affect the conversion rate and impression.

The account ranking issue we are concerned about is also directly related to the landing page, ad ranking competitiveness = quality (landing page experience, estimated click-through rate, creative quality) * bid. To put it simply, two accounts with the same keyword bid, the landing page is more in line with the requirements, and the ranking is more priority.

With the rise of small**, the browsing habits of netizens have long changed from **to small ** with both sound and picture, and from 2018 onwards to focus on the development of **creativity, has now developed into a variety of ** creative forms such as large pictures, small pictures, horizontal versions, vertical versions, etc., the data shows that the **style click rate is higher, and the click cost is lower.

There are bidding promotion and annual promotion, and enterprises can choose according to their own choice.

Bidding promotion is a commonly used promotion style, ranking according to bidding rules, good ranking, good traffic, high cost.

The following three products are all part of the official annual promotion:

1.Library. The standard version of the library **20000 (each **business** will change slightly),**contains 100 articles, and one-click dialing, **consultation, diversion official website and other customer acquisition methods, it should be noted that the library relies on content to obtain customer conversion, different from traditional bidding hard advertising, the display position is the natural ranking of the search homepage.

2.Love purchasing.

Love procurement** for 6980 yuan a year,** can release 6666 pieces of product information, love purchase if you want a good ranking, you need to continue to release products, can not be lazy, spend more energy, the fee is the annual fee of the member store, not responsible for the release of products, show in the search position under the love procurement platform.

3.Answer.

Answer: The text is a combination of the dual platform of knowing + library, and it is also the product line that will be focused on building after the epidemic in April 2020, and now it has entered the era of content marketing. The display position is the natural ranking result of the search homepage, and the cost is basically the same as that of the library.

iSourcing is an aggregate B2B platform that combines the advantages of its own search engine and the characteristics of the current e-commerce platform. The core of iPurchasing lies in the operation of the store, and if the store is divided, then your product display rate, click-through rate, and inquiry volume will also go up.

The four dimensions of the store are composed of four dimensions: quality score, operation score, service score, and field score (industry ranking), which are comprehensively calculated according to the overall performance of member stores in the iSourcing platform, which is used to measure the product quality, service operation ability and overall level of the store in the same industry, with a total score of 100 points. Members can use the score of the store score as a guide data to optimize their online marketing effect, comprehensively improve the performance of the store in all aspects of iPurchase, and enhance the store**.

Quality score: The quality score is an indicator to measure the quality rate of the products submitted in the store, and evaluates the ability of the store's product page to quickly and effectively meet the needs of users, including **, title, **, parameters, product details, and duplicate products 6 aspects; Members can rectify the quality of goods according to the quality score to improve the quality of goods on the Ai procurement platform.

Operation score: The operation score mainly measures the operation performance of the store on the iSourcing platform, including the certification status, the activity of the seller version APP, the coverage rate of products, the frequency of product updates, and the incentives of platform activities.

Service points: The service points mainly consider the service ability and service quality of the store, and comprehensively measure from the aspects of service process and service experience. Providing quality service to members is the key to facilitating transactions!

Field points: Members can also view the ranking of the store in the peers through the store points, the specific ranking will be displayed in the form of percentages, showing 50 is the top 50% of the peers, and after 70%, there is no numerical display, and no score!

The purchase fee is a uniform price for the whole network: 6980 yuan for 1 year. It is the most cost-effective among the promotion products now, and the three major traffic support provided by iPurchasing for merchants:

On the homepage, iSourcing homepage, and information flow can display the products** and brands of iSourcing premium members, and also include the natural inclusion and display of the store's inner pages on the homepage.