Is the takeaway guy s new skin to increase employees interest in work or is there another reason?

The little ears on the head of the takeaway brother, recently everyone will see the takeaway brother on the street, and there are more decorations on their takeaway equipment and hats. For example, Meituan has two yellow ears, Ele.me takeaway is some small electric fans, and KFC home delivery is two very realistic fried chicken legs. In fact, the decorations on these heads have been there last year, but they were not vigorously promoted at that time, with a section of takeaway brothers touching each other's ears on their heads and fried chicken legs on the Internet, after the ** became popular on the Internet, these takeaway platforms saw that these cute ears have a lot of publicity, and people love them very much.

During this period of time, the takeaway brother's equipment has been newly equipped with these "ears". So we can now see that the takeaway guys on the street basically have these decorations on their heads, and the return rate is very high. <>

But these takeaway brothers' new outfits may be in order to increase employees' interest in work, but this is only a very small part of the more because these new ones have a high return rate and have a good effect of attracting publicity, so the takeaway platform is on these ears to increase advertising and use advertising space to earn money. <>

For example, the KFC brother's headdress is two fried chicken legs to promote their own products, and some people think they are cute, then someone will definitely walk into the KFC restaurant. And like Meituan Takeaway, there are some advertisements for food merchants written on their little ears, such as Zhengxin Chicken Chop. Although the speed of the takeaway brother on the street is still quite fast, the ears on his head are not very large, and you may feel that these advertising spaces are not particularly conspicuous.

But these cute ears will definitely attract people's attention and discussion, and the pictures on the Internet will make us see these ads more clearly, which are both novel and interesting, and such advertisements will not cause everyone to be disgusted. It's a win-win for both consumers and advertisers. <>

I think it is, let's have a new understanding of the takeaway team, they are not only in the rain and rain, but also the takeaway guys also have a cute side; It may also be a marketing ploy by the food delivery company.

Recently, Meituan's helmet has attracted everyone's attention, and the ears on Meituan's helmet seem to be at the top of their performance rankings, and the reason for using ears is probably because they are more eye-catching in the crowd.

The main purpose is to increase the interest of employees in their work, and part of it is also to make consumers more satisfied, because they will feel fresh.

In fact, I think the new clothes of the takeaway brother are not to increase the interest of employees in work, but to use them to advertise their company. This will not cost advertising money, which is really talented.