What is Sports Marketing 20 and what is Sports Marketing

Social & Physical Education Elective B Physical Activity.

Sports marketing is divided into two levels:

1. It refers to the marketing of sports itself as a product. From a team and its athletes, to an event and a sports meeting, it can be regarded as a product in the sense of marketing, and this level can be called "sports industry marketing".

2. It refers to the marketing phenomena such as the promotion of non-sports products and brand communication with sports events as the carrier by using the original quantity of marketing. For example, we are in the World Cup.

All the activities and figures of the sponsors, as well as the clever display of their products and brands. What we usually refer to as sports marketing refers to the latter level.

Marketing strategy.

It is the marketing department of the enterprise to determine the target market according to the strategic planning, on the basis of comprehensive consideration of external market opportunities and internal resources and other factors.

The process of selecting the appropriate combination of marketing strategies and implementing and controlling them effectively.

The overall marketing strategy includes: product strategy.

Strategy, marketing channel strategy, strategy, etc. The development of a marketing strategy plan is an interactive process; It is a process of creation and iteration.

Peculiarity. 1. There are business opportunities behind sports activities.

With the widespread spread of sports craze, sports has become one of the main festivals of all mankind and the most widely recognized human activity with the characteristics of spectatorship, competition and gameplay. As a result, the attention economy and sports economy have a profound impact on the development of enterprises or brand value-added. Many companies are aware of the power of sports marketing to shape their brands, and at the same time, they are more aware of the unlimited business opportunities behind sports activities.

2. It is a public welfare and credible sports activity.

Sports is the common cause of mankind, sponsoring sports or other forms of sports marketing, its audience attention, brand penetration and influence cannot be achieved by other types of advertising, and the communication effect is easy to accept. The audience's rejection resistance is relatively weak, and the commerciality and utilitarianism are not obvious. At the same time, it can stimulate individual emotional attachment as well as grouping and halo effects.

3. Sports marketing communication is wide and targeted.

At major competitions, the number of spectators is unattainable by other event marketing; The event is live, and the audience is even more extensive. Sport itself is a universal language, which breaks down the barriers of faith, culture, language and ethnicity, and connects the relationship between society, enterprises and consumers, so it is very conducive to the communication between enterprises and target audiences, and quickly enhance brand value.

Rapidly promote the international brand schedule and brand internationalization value-added.