How to do a good job in marketing in the sports industry and how to engage in the sports industry?

1. Trend 1: Enterprises are gradually establishing their own IP

Looking at today's important international events, most of them have been in operation for more than 50 years, and many have been in operation for more than 100 years. At present, China's representative IPs, such as the Chinese Super League and China Net, are only one or two decades old. The investment opportunities for sports IP are:

In the short term, we will look at IP and rights grabbing, in the medium term, we will look at IP maturity, and in the long term, we will look at IP self-construction. For any player who wants to gain a long-term foothold in the Chinese sports market, it is only a matter of time before they build their own IP. For small and medium-sized companies or even startups, there may even be monetization opportunities to develop the IP and then sell it to the big players.

2Trend 2: "Sports +" integrates mature resources.

It is not difficult to do B2C in China, but more to do is "sports +" and integrate existing mature resources. For example, the embodiment of sports tourism in the marathon event, once registered, air tickets, hotels, post-race massage and other related services will keep up in time.

3. Trend 3: Towards the world's international vision.

In 2016, overseas mergers and acquisitions were booming, and for major Chinese companies participating in overseas mergers and acquisitions, whether the purchased event IP could connect with the Chinese market was an important consideration for them.

4 Trend 4: Regional growth of esports.

Over the past few years, one of the hottest topics in the sports sponsorship industry has been the explosive growth of esports. 2017 was no exception: more first-tier brands entered the esports space through sponsorship, while mainstream** and sports entertainment companies also made big bets.

1) 14 sports seniors common ** new trend of sports marketing.

You asked: How do you work in the sports industry?

1.The easiest way to get into the sports industry is to go to university and study a related major.

2.If you are really interested in the sports industry and want to enter the sports industry, then I suggest you go to graduate school and take the sports major, so that you can have the opportunity to really enter the sports industry and enter the core position.

The first is your love for sports, because sports itself is a strong interest, and if you are interested in sports, you can only stick to it.

Then there's sports knowledge, whether you're in sports journalism, sports marketing or hail is a more professional coach or trainer, it's very important to have a solid knowledge of sports.

Finally, I am very good at a certain sport, which is limited to some parts that need a good foundation in sports, such as coaches and trainers.

Strengthen physical exercise, so that you can enter the development of sports careers, and make your sports stronger.

First of all, I will take a sports qualification certificate, and then I will go to training.

If you want to engage in the sports industry, you must first have a forced sports body, and then break through in this way to learn relevant sports skills, and then take your physical stupid and rapid education skills to the peak, then you can participate in the sports industry, no matter whether Li Ming is a coach or an athlete.

To do a good job in the sales of sporting goods, we must do it: sort out the parameters and tables of all products, and memorize them by heart; Learn to think about the advantages of the best products and the advantages of the supply method. The details are as follows:

1. As a sales staff of sporting goods, what you need to do is to clearly introduce your sporting goods, explain what your sporting goods advantages are, and try to introduce your sporting goods advantages in a few simple words.

Sales work to do a good job, not only to introduce their own products, but also to learn to understand the user's own psychological thinking, there are many people are casually asked, in this case there is no need to delay time, you can look at the behavior and actions of the guests, distinguish the real buyer, improve work efficiency.

2. When doing sporting goods sales, you should know that when you start talking to customers, you will be selling to take the value of sporting goods, but the ultimate goal is to reach an agreement with customers and do a good job in your own sales, so you should put forward a first-class range in the early stage.

3. Learn to avoid bargaining with customers, because in this case you will soon be asked about the best things, generally you should cite a few different high, medium and low sporting goods, so that customers can choose, in this case, the customer's focus is to make prices, but to choose sporting goods.

4. When recommending the high and low of sporting goods with customers, customers also need to make prices, at this time, you can recommend them step by step, and if the customer is advanced in price, recommend the intermediate level, and the effect will be very good by analogy, which diverts the customer's attention to the price.

5. Sporting goods sales work should be flexible, to adapt to new sales methods, the role of the network in the sales of sporting goods is increasing, especially chat tools such as WeChat, which have been able to maintain customers well, so we must use these tools to be able to do our job better.

With the improvement of people's living standards and the continuous improvement of sports infrastructure, people's consumption awareness of "spending money to buy health" has been greatly improved, and the consumption of sporting goods has become a kind of fashion consumption for citizens. Affected by this, the city's sporting goods store scale, commodity types, business services and other aspects have undergone great changes in recent years, some in the form of stores, some in the form of special venues, counters, and some have also opened up a sales area for sports and leisure clothing, with rich varieties of sporting goods to meet the needs of different consumer groups. At the same time, with the approach of the Beijing Olympic Games, some businesses are optimistic about the sporting goods market this big "cake", have increased the sporting goods market, fashionable and novel products, attracting the popularity of the sporting goods store, such as Minghu "sporting goods special" is currently moved from the fourth floor to the first floor, after the expansion of the venue is more convenient for the public to buy, including Adidas, Conway, Li Ning, Peak and other sporting goods series.

The relevant person in charge of the special session also said that in the past few years, fitness equipment was mostly purchased by the community and units, and now, many functions and different fitness equipment have been recognized by the consumer public, and more and more ordinary citizens have bought equipment such as treadmills with medium prices and does not take up too much space. And with the increase of badminton halls, tennis halls, gyms and other sports venues in the city, citizens rush to various sports venues, or accompany children to participate in basketball, swimming and other training courses, which drives a variety of functional and competitive sporting goods in the shopping mall, such as badminton rackets, table tennis rackets, tennis rackets, swimming supplies and other related hot sales, "Li Ning" sporting goods series is the sales champion of similar products in the shopping mall, and the annual sales are increasing by 25.

At present, the sales of some sporting goods series in other sporting goods stores such as Hongda, Reebok and Anta are also booming. According to the sales staff of "Hongda Sporting Goods", the mall is mainly sold by well-known brands, including nearly ten brands such as Nike, Li Ning and Puma, mainly targeting medium and high-end consumer groups, and sales have maintained a steady growth trend every year. In the sports equipment sales project, the trend of sportswear and style has been widely concerned by the public in recent years.

Due to the increasingly mature technology development of sportswear fabrics, moisture absorption, perspiration, and more fashionable styles are the main characteristics of the current brand sportswear, and the first aspect has risen steadily in recent years. At the same time, because sportswear is currently a combination of casual and functional. Although there is an increase, it is not obvious, and many citizens are willing to recognize the brand.

Work hard, believe in yourself, adapt to customers, so that customers trust you very much, and pay attention to interpersonal relationships.

Because of professionalism, let others trust you and be willing to listen to you, the answer adds I worked at Adinaike, they are professional because they know what is suitable for customers, so that customers trust them and will naturally buy their products. There is a famous saying that you sell not only sporting goods, but also your expertise, your services.

1.Organize the parameters and tables of all products and memorize them by heart.

2.Learn to think about the advantages of your best products and the advantages of supply methods.

3.Look for an online sporting goods store, learn about the store's treasures, first push what he doesn't have in the store and you can give him, and emphasize your advantages, such as dropshipping.

As long as there are some connoisseurs earlier (lalala, because they are better than others...)

Summary. Hello dear:1

Analyze the positioning of sports organizations: Positioning is the basis of the analysis of marketing strategies of sports organizations, and it is an important factor in determining and guiding marketing strategies. The positioning of a sports organization should include:

Identify the target audience, understand consumer needs, target specific market segments, determine pricing strategies, determine marketing channels, etc. 2.Analyze the marketing environment of a sports organization:

The marketing environment reflects the extent and intensity to which an organization's marketing activities are affected by the external environment. When analyzing the marketing environment of sports organizations, factors such as economic environment, political environment, socio-cultural environment, technological environment, and competitive environment should be considered. 3.

Analyze the marketing activities of sports organizations: Marketing activities refer to the specific behaviors of sports organizations to conduct marketing, including researching the market, positioning the market, formulating marketing strategies, determining the marketing mix, etc., these steps are all important parts of the marketing strategy analysis of sports organizations. 4.

Analyze the marketing results of a sports organization: Marketing results are a measure of the analysis of a sports organization's marketing strategy, which reflects the effectiveness of a sports organization's marketing campaigns. Marketing results can be measured by marketing performance metrics such as sales revenue, profit margins, market share, etc.

Hello dear:1Analyze the positioning of sports organizations:

Positioning is the basis of the analysis of marketing strategies of sports organizations, and it is an important factor in determining and guiding marketing strategies. The positioning of the sports and tourism organization should include: determining the service object, understanding the needs of consumers, targeting specific market segments, determining the pricing strategy, determining the marketing channel, etc.

2.Analyze the marketing environment of a sports organization: The marketing environment reflects the extent and intensity of an organization's marketing activities affected by the external environment.

When analyzing the marketing environment of sports organizations, factors such as economic environment, political environment, socio-cultural environment, technological environment, and competitive environment should be considered. 3.Analyze the marketing activities of sports organizations:

Marketing activities refer to the specific behaviors of sports organizations to carry out marketing, including researching the market, positioning the market, formulating marketing strategies, determining the marketing mix, etc., which are all important parts of the analysis of the marketing strategy of the sports group. 4.Analyze the marketing results of sports organizations:

Marketing results are the criteria for measuring the analysis of a sports organization's marketing strategy, and it reflects the effectiveness of a sports organization's marketing campaigns. Marketing results can be measured by marketing performance metrics such as sales revenue, profit margins, market share, etc.

Extended Supplement: 5Analysis of the competitive advantages of sports organizations Tongshu Mountain:

Competitive advantage is an important part of the analysis of a sports organization's marketing strategy, and it is the key to improving the marketing performance of a sports organization. Competitive advantage can be measured by the sports organization's product characteristics, service characteristics, brand image, etc. 6.

Analyze the sports organization's partners: Partners are an important part of the sports organization's marketing strategy analysis, which can help the sports organization achieve its marketing goals in a better manner. Partners can include distributors, merchants, merchants, advertisers, and so on.

Summary. Sports marketing is a kind of marketing activity that uses sports activities as a carrier to promote one's own products and brands, and is a means of marketing. Sports marketing includes two levels: one refers to the marketing of sports itself as a product.

From a team and its athletes, to an event and a sports meeting, it can be regarded as a product in the sense of marketing, and this level can be called "sports industry marketing". The other refers to the marketing phenomenon of non-sports product promotion and brand communication using sports events as the carrier using the original quantity of marketing science. For example, all the activities and figures of the sponsors we saw in the World Cup, as well as the clever display of their products and brands.

What we usually refer to as sports marketing refers to the latter level.

Sports marketing is a kind of marketing activity that uses sports activities as a carrier to promote one's own products and brands, and is a means of marketing. Sports marketing includes two levels: one refers to the marketing of sports itself as a product. From a team and its athletes, to an event and a sports meeting, it can be regarded as a product in the sense of marketing, and this level can be called "sports industry marketing".

The other refers to the marketing phenomenon of non-sports product promotion and brand communication using sports events as the carrier using the original quantity of marketing science. For example, all the activities and figures of the sponsors we saw in the World Cup, as well as the clever display of their products and brands. What we usually refer to as sports marketing refers to the latter level.

Sports business refers to the development of a special industry that organically integrates the sports life of the public and the related economic behaviors from the perspective of production and management. The relative sports industry refers to the industry that provides various sports services to the whole society in the form of activities, and is a general term for the sports service industry.