How to understand that market competition is increasingly manifested in the competition of details

It's a big topic, but you should find a lot of useful things if you search the internet.

I'll give you a simple analogy, the previous market competition was like everyone fighting with their bare hands, and suddenly a person raised a machete, and no one was its opponent for a while, which is actually the competitive advantage of some enterprises or individuals in the early stage of the market economy, bold and unconventional. Later, everyone began to use machetes, a bunch of people fought to the death, at this time it was not enough to be bold, so some people began to play with guns for competitive advantage (this can be understood as a high-tech competitive advantage), and then guns were flooded, everyone had guns, at this time everyone had no obvious competitive advantage against each other, basically you have what I have, including conceptual and technical, at this time some people began to seek competitive advantages from the details, such as the speed of starting to practice pulling guns, Every detail of the gun is drawn and the order of every finger movement is refined to the best to achieve the fastest gun drawing speed. This stage is a competition for details.

I don't know if it helps you.

For marketing, in an era when the homogenization of products is becoming more and more obvious, emphasizing the details of the product or segmenting the population will be more conducive to competition.

For example, the same drinks. Some emphasize purity, others emphasize mineral richness, but the essence is bottled water.

I suggest you take a look at Trout's Positioning.

There's a book called 'The Details Determine Success or Failure,' which our instructor introduced to us, and I haven't read it yet, and I think it might help you

Legal analysis: There are generally the following four factors that affect the degree of market competition: (1) the number of manufacturers in the market; (2) the degree of differentiation of the products produced by the manufacturer; (3) the degree of control of a single manufacturer over the market; (4) the ease with which a manufacturer can enter or exit an industry; The impact of monopolistic competitive markets on pricing:

A market in which many manufacturers produce and sell the same product differently is called a monopolistic competitive market. The characteristics of a monopolistic competitive market are as follows. (1) There are a large number of enterprises that produce similar products with differences, and due to product differences, consumers do not treat the products of different enterprises equally, and the products of different enterprises cannot completely replace each other, so that they each have a certain monopoly power.

However, the products of many different businesses fall into the same category. (2) The number of manufacturers producing similar products is so large, although monopoly competitors have a certain control over their own products, they are under the pressure of competition of similar products in the long run. However, the behavior of a single manufacturer will not have much impact on manufacturers in the same industry.

3) It is relatively easy for manufacturers to enter and exit the market, with little capital and small scale. Under the conditions of monopoly competition in the market, manufacturers distinguish their products from competitors by improving product quality, carefully designing trademarks and packaging, improving after-sales service and advertising.

Legal basis: Anti-Unfair Competition Law of the People's Republic of China》 Article 1 This Law is enacted so as to promote the healthy development of the socialist market economy, encourage and protect fair competition, stop acts of unfair competition, and protect the lawful rights and interests of business operators and consumers.

Derivative question: What is the main content of market competition?

1. Commodity competition refers to the competition and competition between commodity operators for market position and market share;

2. Quality and ability competition;

3. Service competition is the market competition carried out by enterprises to meet customer needs and improve customer satisfaction with products, which is the magic weapon for enterprises to win and the strategic choice of enterprises in the new century;

4. Information competition;

5. Competition refers to the use of first-class means by enterprises to improve, maintain or lower, as well as flexible responses to competitors' pricing or price changes;

Summary. Market analysis, which focuses on the analysis of the current and future situation within the industry, including market expectations and competitor analysis. Market analysis is an economic analysis of the survey data on the market size, location, nature, characteristics, market capacity and absorption range.

It refers to the analysis of whether there is a market for the products in the limited time after the project is put into production through market research and supply and demand, according to the market environment, competitiveness and competitors of the project products, and what kind of marketing strategy to adopt to achieve the sales target.

Competitive analysis is a broad term for researching, analyzing, and comparing competitors that are relevant to oneself.

The market and competition analysis section focuses more on which aspect to cover.

Hello dear. The Market & Competitive Analysis section focuses more on the content of the market.

Market analysis, which focuses on the analysis of the current and future situation within the industry, including market expectations and competitor analysis. Market analysis is an economic analysis of the market size, location, nature, characteristics, market capacity and absorption scope of the survey data. It refers to through market research and supply and demand, according to the market environment, competitiveness and competitors of the project products, analyze whether there is a market for the products in the limited time after the project is put into production, and what kind of marketing strategy to adopt to achieve the sales target.

Competitive analysis is a broad term for studying, analyzing, and comparing competitors that are relevant to you.