To take the e commerce case study first what book to read 5

You need to understand the scope of the exam first.

I saw this textbook on Xinhua Bookstore Wenxuan Online, but I don't know if it is within the scope of the exam.

E-commerce case study tutorials.

This book is the "Eleventh Five-Year" national planning textbook for general higher education, the book designs the analysis model and teaching mode and assessment mode of e-commerce cases, and divides the e-commerce cases into search engines, network advertising, network brokerage, network direct sales, online stores, network marketing, online payment, network aggregation, user contributions, network communities, network classified information, network games, wireless services 13 categories, and according to the basic situation of the case and value network, business model, technical model, business model, Typical cases are systematically analyzed by analysis models such as management model and capital model. This book focuses on establishing the basic framework of case analysis, systematically analyzing the e-commerce model of the case, and establishing an e-commerce case resource library based on the Internet and teacher-student interaction.

You can buy "E-commerce" by Benhuazhang Education!! That's a translated book, it's a foreign one, and it's the most important thing to understand his principle, and the rest and oneself can play freely, and e-commerce will not limit people's thinking.

The case study covers a wide range of topics, including economics, marketing, logistics, management, and network technology.

The target user positioning of the e-commerce model is an important step to enhance the best traffic and attract customers, the target user can be the majority of individual users, can also be enterprise customers, the definition of the target user, on the one hand, it is necessary to define from the geographical scope, that is, to judge the geographical characteristics of the user;

On the other hand, it should be divided according to the demographic characteristics of users such as gender, age, occupation, education level, lifestyle and income level.

The significance of e-commerce case study is that it can be replicated by learning from the effective model in the case and using good practices!

In the e-commerce industry, I think we can analyze data from the following dimensions:

1. Order data (sales data).

Order Template Sharing:

2. Purchase user behavior data.

User Template Sharing:

3. Product data.

4. Customer consultation data;

Consultation Template Sharing:

5. Promotion and delivery data;

Delivery template sharing:

Probably the total data dimensions are these, and the data shown above are not real data

The significance of the case study of e-commerce Hongkai is that it can be replicated by drawing on the effective model in the case and using good practices. E-commerce refers to business activities centered on commodity exchange by means of information network technology.

It can also be understood as the activities of trading activities and related services in the form of electronic transactions on the Internet, enterprise intranet and value-added network, which is the electronic, networked and informatization of all aspects of traditional business activities; Business activities using the Internet as a medium fall under the category of e-commerce.

Summary. E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the client-side server-side application mode, buyers and sellers do not meet each other to carry out various business activities, to achieve consumers' online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related comprehensive service activities of a new type of business operation model.

What disadvantages did you learn from the book Ecommerce Basics? Answer: I know the definition of e-commerce and understand what e-commerce is dismantled. There are also some cases of e-commerce.

I also learned about the development status of e-commerce in China, and some enterprises related to e-commerce.

There is also the development of e-commerce today, the origin of e-commerce, the impact of e-commerce on our lives, and so on.

E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the client server application mode, buyers and sellers carry out various business activities without meeting each other, to achieve consumers' online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related comprehensive service activities of a new type of business Yun Sen Shan Zhengying model.

[Basic knowledge of e-commerce], [On protracted warfare], Huang Ruo's "I look at e-commerce", Huang Chengming's "Data Management: Insight into retail and e-commerce operations".

"Network Marketing Practical Code".

Business Value" E-Commerce Management Perspectives

The Road to E-commerce for Small and Medium-sized Enterprises

E-Commerce Case Study

These are not bad. Books are the source of knowledge, and reading more of this kind of affirmation will lead to growth.

1."E-commerce Management Perspective" (5th edition of the original book) (American) special class et al., translated by Yan Jianyuan et al. The revised book of the Machinery Industry Press focuses on the commercial application of e-commerce, close to reality, and makes detailed research on B2B, B2C, e-learning, e-government, web-based ** chain, collaborative business and other topics.

2.Tsinghua University Press provides new directions and ideas for the majority of e-commerce users from different perspectives on how to use e-commerce to develop the international market, network marketing skills, network risk planning and customer relationship management.

3."E-commerce Case Study" Peking University Press takes e-commerce operation as the main line;Each case has 4 modules: case background, case introduction, case analysis, and navigation, and the case selection industry is wide.