Why is film and television post production packaging so important in promo film editing

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a, this question seems to have been mentioned, I was editing at the time to focus on one action, cut a **. The packaging encompasses the entire process. It should be said that the package contains clips.

The differences are: different definitions, different contents, and different natures.

1. Different definitions: editing is to select, select, decompose and assemble a large number of materials shot in the production of the film upgrade chain; Packaging is the standardization and reinforcement of an external form element of TV programs, columns, channels and even the overall image of TV stations.

2. The content is different: the method of split-shot shooting is adopted, and then these shots are grouped together, so the art of editing is born; It is a kind of standardization and strengthening of the formal elements of the TV program, columns, channels and even the overall image of the TV station. These external elements of form include sound, image, color, and so on.

3. Different nature: editing is a unified creative means. Its two different aspects, the cut and the edit, are complementary and inseparable. Packaging is the need for the development of TV itself, and it is a sign of the maturity and stability of TV programs, columns, and channels.

Editing is mainly done in the crew, such as editing with the crew, usually to sort out or roughly cut the shots shot by the crew every day, and the film is systematically edited when it officially enters the post-production process. In the film cavity rental TV company or TV station, it is also mainly responsible for sorting, rough editing, fine editing, etc. A good editor is able to arrange the footage better and quickly through professional knowledge and Wu Zhao technology.

Packaging is mostly used in column packaging, film and television title packaging, advertising, promotional films and other dazzling paragraphs, which require the observation of life and continuous experience of art skills. There are also many software that need to be mastered in practical work, such as AE (synthesis software), 3DMAX (3D modeling software), etc.