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There are 3 types of consumption concepts. Details are as follows:
1. According to the consumption object. Consumption of tangible goods: a mode of consumption used in exchange for physical goods; Labor consumption: consumption in the nature of services, without the exchange of goods.
2. According to the transaction method. Consumption of money and goods: one hand to pay the money and the other to deliver the goods, after the transaction is completed, the ownership and use rights of the goods belong to the buyer himself; Loan Consumption: Advance Consumption.
Rental consumption: Through short-term leasing, the ownership of the product is not changed, and the right to use the product is obtained for a certain period of time.
3. According to the purpose of consumption. Consumption of means of subsistence: the consumption of material life and labor services necessary for survival; Development of data consumption:
It is used to meet the consumption of moral, intellectual, physical and other aspects; Enjoyment of material consumption: the consumption of people's material life and spiritual life after their needs for survival and development are satisfied.
The formation of consumption concepts:
The formation of the concept of consumption is not only the result of the long-term accumulation of national culture, but also the direct reflection of social reality, among the many factors affecting the concept of personal consumption, the mainstream concept of consumption and personal factors are the basic factors affecting the formation of the concept of consumption.
First, the influence of mainstream consumption concepts on personal consumption concepts. Although Western consumerist culture has become the mainstream of mass culture since the 50s of the 20th century, it has not had a widespread direct impact on China so far.
Chinese culture. and the deep-rooted economic ideology of "being prepared for danger in times of peace" and "living within one's means", and the planned economic system after the founding of the People's Republic of China.
During the period, the long-term scarcity of material means of subsistence advocated hard work and thrift to build the country, which further strengthened people's conservative concept of consumption.
This kind of conservative mainstream consumption concept, which has been deeply influenced by tradition and has been formed, will not be rapidly changed because of the substantial improvement in the people's living standards in the short period of 20 years of reform and opening up.
Second, the influence of personal factors on consumption concepts. Through the modeling and analysis of the factors affecting the concept of consumption, it can be seen that the main factors affecting the concept of personal consumption of consumers are income, age, gender, place of origin, education, among which the factor that has the greatest impact on the concept of consumption is education.
higher, its income level is also relatively high.
The coefficient of income relative to the consumption concept index is small, indicating that the growth of simple income does not play a leading role in consumption concept, or it can be said that income is not the main factor affecting consumption concept in terms of the influence of culture and income on consumption concept.
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1. Advance consumption: credit cards and other ways to enjoy services in advance make more and more people accustomed to spending in advance and postponing repayment.
2. Green consumption: buy green and environmentally friendly products.
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