Why do customers want to buy Mini Programs, and why do they have to use Mini Programs to do business

Why do enterprises develop Mini Programs? Since its launch in January 2017, WeChat Mini Programs have continued to achieve outstanding results in the field of mobile social e-commerce. We will find that more and more companies choose to develop mini programs to operate online channels, which also brings changes to the clothing, food, housing and transportation in our lives.

So, why do enterprises develop Mini Programs? Let's take a look at the advantages of Mini Programs.

Why do enterprises develop Mini Programs?

1. Connect online and offline.

For merchants with physical stores, the core role of Mini Programs is to effectively combine online and offline services to provide customers with more consumption scenarios, better meet customer needs and bring more benefits to merchants. WeChat provides users with more than 80 Mini Program entrances, allowing users to find and open Mini Programs from multiple ports, and WeChat has more than 1.2 billion monthly active users, such a huge amount of traffic can fully meet the needs of merchants for traffic conversion.

2. The advantages of light application are obvious.

Everyone knows that the applet does not need to be installed, and it does not occupy the memory of the mobile phone. For users, the "use and go" feature makes it easier to use, and the core service experience can be completed in just a few steps, which is suitable for a wider range of people.

3. Various promotion methods.

Whether it is an offline physical store or an APP, it is difficult to effectively promote is one of the operational problems, and if you want to obtain a certain publicity effect, you must invest a large promotion cost, which is not cost-effective, and the promotion effect is not ideal. The Mini Program is backed by the traffic pool of more than 1.2 billion monthly active users on WeChat, and the advantage of a large number of potential customers is needless to say, and the combination of a variety of marketing and promotion methods can better form a promotion system, with less cost and good drainage effect.

4. Development cycle and cost.

The development cycle of Mini Programs is short, and compared with apps that take at least several months to put into use, a fully functional template Mini Program can be launched in a few days at the earliest. In addition, the required development costs are also relatively different, the template applet according to the actual needs of the merchant costs in the thousands of yuan, while the customized version involves specific functions and page redevelopment, the cost is higher than the template applet, generally at least 10,000 yuan to tens of thousands of yuan.

5. Build a private domain.

I believe it is not difficult for everyone to find that whether it is a traditional e-commerce platform or an offline supermarket, except for large-scale shopping festivals such as Double 11, the usual passenger flow is not much. The main reason is that people's consumption behavior has already changed, and the public domain platform still guards the centralized traffic entrance, and it is becoming more and more difficult to actively acquire customers and actively market. Smart merchants have long seized the WeChat traffic dividend with the advantage of mini programs that are easy to reach, easy to open and easy to promote, and gradually built their own private domain traffic pools to help enterprises consolidate their sustainable development path.

Seeing this, I believe that everyone's question should be changed from "why do you want to make a mini program" to "how to do a good mini program", and I believe that merchants who can operate a good small program will be more likely to play with WeChat traffic.

Add stores**.

Increase the business of the store.

Hello dear. To attract customers to use your Mini Program, you can consider the following points: 1

Optimize user experience: Provide a smooth, easy-to-use interface, fast response speed, simple operation process, etc., so that users feel comfortable. 2.

Target audience: Accurately divide user groups and carry out positioning marketing to meet the personalized needs of users and provide services and products that meet users' appetites. 3.

Clearly display product information: ensure the authenticity and accuracy of product information, including product descriptions, promotions, etc. 5.

Carry out sales promotion activities: such as discounts, coupons, new product launches, etc., can attract users to a certain extent and increase conversion rates. 6.

Increase user reputation: Establish a good user evaluation system, and let more users know about your Mini Program through user evaluation, promotion, and sharing. The above are some common ways to increase the number of Mini Program users, which require more in-depth market analysis and continuous optimization to improve the visual experience and user engagement, which in turn increases user traffic and loyalty.

For a long time, one of the problems that plagued Mini Program developers was the low retention rate. The reason for this comes from two sources:

First, in order to avoid users being harassed, the user notification and wake-up ability of Mini Programs has been greatly suppressed by the government;

Second, because of the ** package limitations, most of the functions of the small program are single, unless the characteristics are extremely distinct, it is easy for users to "run out and go".

If the retention is too low, it will greatly affect the sustainable development of the Mini Program, which is also in the eyes of the official. In the near future, Hu Qian will update its functions on WeChat to improve the user wake-up ability of the Mini Program. This means that users who are asleep may be reawakened, and developers have more opportunities to turn users from "tourists" to fans.

With the formation of user habits, it is an inevitable trend that the frequency of use of Mini Programs and the average user duration of Feast Chain Burn will increase. And on the battlefield of the Internet, the growth of user time means a huge opportunity.

It's not troublesome, as long as there is a ** applet, it can be realized.

**There are two ways to develop Mini Programs, one is that you develop it yourself, which requires you to know how to program. The second is to find a professional mini program development company to help you develop.