What is the purpose of the trademark and what is the function of the trademark

Trademarks are used by producers and operators of goods in the goods they produce, manufacture, process, select or distribute, or the providers of services they provide, to distinguish goods or services, so there are different types of trademarks. If you need to divide it according to the use of trademarks, it can be divided into the following categories:

1. A certification trademark refers to a sign controlled by an organization that has the ability to supervise a certain goods or services, and is used by units or individuals other than the organization for its goods or services to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services;

2. A business trademark refers to a trademark that a producer or operator uses a specific sign or enterprise name on the goods it manufactures or operates, and some people call it a "factory mark", "store mark" or "division mark";

3. Grade refers to the same trademark or different trademarks used on a commodity with different quality, specifications and grades;

4. The family trademark is a trademark based on a certain trademark, and then combined with various words or graphics to be used on various goods of the same enterprise, also known as "derivative trademark";

5. Standby trademarks, also known as storage trademarks, refer to the registration of several trademarks on the same goods or similar goods at the same time or separately, which may not be used immediately after registration, but are stored first and used when needed;

6. The collective trademark refers to several trademarks used in order to distinguish the same kind of goods due to the different varieties, specifications, grades and grades, and the trademark is applied for registration as a collection. There are similarities between a collective trademark and a hierarchical trademark;

7. Joint trademark refers to several identical or similar trademarks registered by the same trademark owner on the same or similar goods, some of which are similar in words and some are similar in graphics, and these trademarks are called joint trademarks. After the registration of such similar trademarks, they may not all be used, and their purpose is to prevent others from counterfeiting or registering, so as to protect their own trademarks more effectively;

8. Advertising trademarks, as the name suggests, are trademarks used for publicity;

9. The common sense of trademark registration of defensive trademarks refers to the fact that the owner of a well-known trademark registers his trademark separately on non-similar goods in order to prevent others from using his trademark on different types of goods, and this kind of trademark is called a defensive trademark.

The term of protection of a trademark is 10 years, but the trademark owner can extend the term of protection of the trademark by renewing the registration, and there is no limit to the number of times the registration can be renewed.

The use of trademarks can distinguish the most important and essential functions and functions of different goods or services, and guide consumers to recognize the brand for shopping or consumption. In modern society, there are hundreds of manufacturers of the same commodity, and services with the same performance abound. Trademarks can help consumers achieve the purpose of identification.

Since a trademark is a sign of goods or services and represents the credibility of the producer or operator, it can play a role in guiding consumers to obtain satisfactory goods or services. (2) Registered trademark is the premise of obtaining the exclusive right, and only registered trademark can be protected by law (3) Trademark is the intangible asset of the enterprise and the carrier of reputation (4) The registered trademark is conducive to the publicity and promotion of the enterprise brand and the advantage of increasing market competition.

With a trademark, it can be used as a means of advertising to open up the market and expand sales. Since the trademark is a sign that can mark the quality of the trademark and the reputation of the enterprise, it has naturally become an advertising tool. Compared with advertising, trademarks are more economical, flexible and widely publicized.

When consumers buy goods, they mostly remember the trademark, and identify the quality of the goods by the trademark, that is, subscribe to the brand to buy.

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Broadly speaking, trademarks contribute to a positive and enterprising spirit around the world by rewarding trademark holders for recognition and economic benefits. Trademark protection also prevents unfair competitors, such as counterfeiters, from using similar distinguishing marks to promote inferior or different products or services. Such a system would enable skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby contributing to international development.

Trademark is an important part of the product and packaging decoration picture, exquisite design, profound meaning, novel and unique, outstanding personality of the trademark, can be a good decoration of products and beautify the packaging, so that consumers are willing to buy.

Trademarks serve the following purposes:

1. It has the function of distinguishing the source of goods or services, and guiding consumers to recognize the brand to shop or consume;

2. Promote producers or operators to continuously improve or stabilize the quality of products or services;

3. It is the foundation of the corporate brand, conducive to market competition and advertising, and is a symbol of corporate reputation and quality;

4. It is a very important part of the intangible assets of the enterprise;

5. It is a prerequisite for applying for national inspection-free, well-known trademark and quality certification;

6. Transferable, franchised, chain;

7. Conditions for enterprise bidding.

A trademark is a mark used to distinguish the brand or service of one operator from the goods or services of another operator. China's Trademark Law stipulates that the trademark registrant who has approved and registered a trademark approved by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoys the exclusive right to use the trademark and is protected by law.

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

(1) The function of identifying the first product or the trademark is identifiable, which is the basic function of the trademark and the first edition, and the trademark is the cause.

The right to identify the goods ** can be generated, so those who have this function can become trademarks. (2) Promote the function of sales of the producer and operator use the trademark to indicate the goods, consumers through the trademark to distinguish similar goods, understand the goods, make a choice, in this way, the trademark has become an important tool to open up the market, competition in the market. (3) The functional producer to ensure the quality of the goods indicates that the goods are provided by themselves through the trademark, the service provider indicates that a service is provided for themselves through the trademark, and the consumers also identify the goods or services through the trademark and identify their quality, which is related to the rise and fall of the producer and operator, and can promote the production and operation to pay attention to quality and maintain the stability of quality.

4) The function of advertisingModern commercial propaganda is often centered on trademarks, publishing commodity information through trademarks, promoting goods, highlighting eye-catching, concise and easy to remember, attracting consumers' attention and deepening the impression of goods. (5) Establish a commercial reputation of the functional trademark is used to display the goods, ensure the quality of the goods, carry out the advertising of the goods, as an effective means to open up the market, which shows that the trademark condenses the reputation of the goods marked by it and the reputation of the producer and operator of the goods, and the trademark is the best mark of the reputation of the goods and the corporate reputation related to it.

Therefore, those who are preparing or planning to start a business should first find a carrier of records for each of their upcoming efforts and register a good trademark for themselves. Let your every effort be seen by others.

The use of trademarks is as follows.

1. The "pass permit" of the market du. Settle in Tmall, ** and Jingdao East and other well-known domestic e-commerce companies** need to be accommodated.

Qualified for trademark registration; It is a pass to enter large stores and supermarkets.

2. Important "intangible assets". As an important intangible asset, a trademark can be transferred, licensed to others, or pledged for financing to transform brand value and develop capital.

3. "Identification codes" of goods and services. The use of trademarks to promote goods and services, eye-catching, simple and clear, easy to remember, to leave a deep impression on consumers, so as to achieve the effect of building famous brands and expanding sales.

Fourth, the management upgrade of the enterprise. Registered trademarks are conducive to the diversification of enterprise models, taking the catering industry as an example, trademark registration is conducive to opening up to join, and the premium of products will become justifiable.

Fifth, the "sharp weapon" of enterprise rights protection. The trademark registrant has the right to register the trademark, which is protected by law, and if there is any counterfeiting, it can sue it for infringement and obtain economic compensation.

The high commercial value of the trademark determines that the registered trademark is the first step in the development of the enterprise.

The enterprise has not moved, and the trademark comes first.

1.Effective BAI communication tools.

The trademark can be transmitted to the founder, company, product and other information, and the DAO is to invisibly convey the brand feelings.

The role of a registered trademark:

1. The role of indicating the provenance of the product.

2. The role of ensuring the quality of goods.

3. Advertising and publicity.

4. The role of property value.

5. Legal protection.

Just like people have names, the right shield network.

There are also registered trademarks.

Bai has a range of benefits du:

1. The registered trademark shows the unique attributes of the business, in the country and even the world, only the enterprise with this trademark can be used, and any other enterprise can not use it without authorization. To a certain extent, this protects the company's trademark from infringement and protects the value of the brand from theft.

2. Registered trademarks can also form a unique brand image, anywhere, as long as you see such a trademark. It can remind consumers of this product and create a certain sense of market identity.

3. Registered trademarks can be used as an opportunity to carry out international development, have a certain international recognition, and then form a certain international status.

4. After registering a trademark, if the trademark is no longer used in the future, it can be transferred or mortgaged.

1. It has the function of distinguishing the source of goods or services, and guiding consumers to recognize the brand to shop or consume; 2. Promote producers or operators to continuously improve or stabilize the quality of products or services; 3. It is the foundation of the corporate brand, conducive to market competition and advertising, and is a symbol of corporate reputation and quality;

4. It is conducive to product advertising. 5. It is conducive to beautifying goods. 6. It is conducive to the development of international **.

7. It is conducive to fair competition.

Let me explain it to you in the simplest words.

1. A sign used to distinguish others.

2. The national industry and commerce is convenient for supervising the quality or service.

3. Protect your legitimate rights and interests from others.

Hello, trademark is a kind of trademark or service that can distinguish the first sign, producers, operators can decide whether to use the trademark, in order to indicate that a product or service from their own. Under the principle of voluntary trademark registration, there is a distinction between registered trademarks and unregistered trademarks. Includes:

Trademarks, service marks, collective marks, certification marks.

The uses of the trademark are as follows:

1. The function of identifying the first product;

2. Promote the function of sales of the town loss mold, the producer and operator use the trademark to indicate the first of the goods, consumers through the trademark to distinguish similar goods, understand the goods, make a choice;

3. The function of ensuring the quality of goods, the producer indicates that the goods are provided by himself through the trademark, the service provider indicates the service provided by himself through the trademark, and the consumer also identifies the goods or services through the trademark and identifies its quality;

4. The function of advertising is to release product information and promote products through trademarks, which are eye-catching, concise and easy to remember, attract consumers' attention and deepen the impression of products;

5. Establish the function of business reputation, the trademark is used to display the goods, ensure the quality of the goods, and advertise the goods.

The process of registering a trademark is as follows:

1. Enterprises are required to provide a copy of the business license, a sample of the trademark and the main goods or services, and submit them to the Trademark Office;

2. The Trademark Office receives the Notice of Acceptance of Trademark Registration Application for formal examination;

3. Materials submitted by the Trademark Office for substantive examination;

4. Publish trademark announcements;

5. Issue the trademark registration certificate and publish the trademark registration announcement;

6. The applicant receives the Trademark Registration Certificate.

To sum up, a trademark has functions such as promoting sales, advertising, etc., and a registered trademark needs to meet the statutory conditions and submit the corresponding documents.

Legal basis]:

Article 3 of the Trademark Law of the People's Republic of China.

Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks, and certification trademarks; The trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

For the purposes of this Law, the term "collective trademark" refers to a sign registered in the name of a group, association or other organization for use by the members of the organization in commercial activities to indicate the user's membership in the organization.

For the purposes of this Law, the term "certification mark" refers to a sign controlled by an organization that has the ability to supervise a certain kind of goods or services, and is used by an entity or individual other than the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be prescribed by the administrative department for industry and commerce.