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The purpose of <> roadshow is to promote communication and exchanges between investors and issuers to ensure the smooth issuance of the first issue. The precautions for the listing roadshow are as follows:
First, the choice of time. The timing of the roadshow is not specified, and it is generally conducted after the publication of the prospectus, or after the company has been approved for listing and the prospectus has been approved.
Second, the choice of venue. The venue for the roadshow can generally be a hotel or restaurant conference hall, but it is important to pay attention to whether the size of the chosen venue is appropriately proportional to the expected number of attendees.
3. Schedule. Try to choose the most energetic time for your broker to schedule your schedule, usually Wednesday or Thursday, and be careful not to conflict with other important events.
Fourth, introduce the company. Prepare rich promotional materials, and introduce the company's characteristics, operating conditions, strategic deployment and development prospects to brokers and investors in detail, so as to seek their recognition.
5. Follow-up service After the successful roadshow, in order to consolidate the results, it is necessary to carry out follow-up services for brokers and investors in order to implement the expected purpose of the meeting.
Note: The meeting must not be late, if you really encounter this situation or traffic problems on the road, you should immediately communicate with the investor about the expected time, do not let the investor wait stupidly, and sincerely apologize to the investor after being late.
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Presentation Clarity: The roadshow has a limited duration and is limited to 5-15 minutes. Entrepreneurs should first express themselves clearly according to the areas that investors are concerned about, and clearly explain what they do, how to do it, and what returns investors can get.
Concise language: time is limited, grasp the classification of priorities, and summarize the content succinctly. Arouse interest:
Communicate with investors during the roadshow to arouse investors' interest. Generally, the purpose of the first roadshow is not necessarily to get investors to decide to invest in you on the spot. It's more about arousing the interest of the investor and making him interested in making a second contact with you.
When the project roadshow, it is necessary to pay attention to grasp the rhythm of the scene, especially the public roadshow, there will be investors on the spot, **, ** and so on. Don't spend your time expressing gratitude, and if you have limited time, leave enough time for project presentations.
Prevent competitors During the roadshow, investors are not particularly interested in some trade secrets and details, and they pay more attention to some conclusive things, such as your user growth is fast and user stickiness is very high. As for how you do it, you don't need to say it. lest competitors steal your scheme.
Don't use jargon, investors are more concerned about profits.
The blind use of technical terms during the roadshow does not mean that investors are interested in your project, but that you do not understand your project thoroughly, and if investors are laymen, they are not concerned about the products and services themselves, but more about profitability.
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Precautions during the roadshow include: 1. Consider every detail of the event, weather, safety work, and emergencies.
The time of the event should be considered; 2. The active atmosphere of the scene, only an active atmosphere can attract passers-by**; 3. The performance of the roadshow program is very important, but the promotion of the product cannot be ignored, and the two should be effectively combined.
1. Consider every detail of the activity, and the importance of details is the same for normal event planning. No matter what event is planned, the implementation of the details is very important. When planning, it is necessary to consider how the weather will be implemented on the day, how to ensure safe work, how to respond to emergencies, and whether the activity time is reasonable.
2. The most important aspect of the roadshow is the active atmosphere of the scene, and only the active atmosphere can attract passers-by. Strategies to attract passers-by: The layout of the event venue should be attractive, and the grip should make use of balloons, streamers, and stereo sound as much as possible.
to improve the atmosphere of the venue. An attractive program should be directed to a specific audience before the event begins, with the aim of bringing the crowd to the event site, and the host presents the business, products, and purpose of the event.
3. Lu Tan's celebration performance can not only be the performance of the program, but also the promotion of the product, but it should be combined. In order to gather popularity, many companies blindly choose activities such as songs, dances, games, etc., while ignoring the promotion of products. In order to entice people to stop**, appropriate theatrical performances are necessary, but it is necessary to pay attention to the effective combination of products, and not purely theatrical performances.
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A roadshow was originally a widely used international way of promoting the issuance of a loan, which refers to the issuer in the primary market through the help of investment bankers or payment pledgers.
Targeted at institutional investors prior to issuance**.
Promotional activities carried out. It is an important means of promotion and publicity to promote the successful issuance under the condition of full communication between the investment and financing parties, and to promote the communication and exchange between the investors and the issuer, so as to ensure the smooth issuance of the company and help to improve the potential value.
The purpose of the roadshow: to promote communication and exchange between investors and issuers to ensure the smooth issuance of the first issue.
In overseas ** markets.
**Issuers and underwriters are expected to achieve the following purposes depending on the circumstances of the roadshow:
1. Identify the needs of strategic investors, so as to determine the issuance volume, issue price and issuance timing, and ensure key sales.
2. Make strategic investors understand the situation of the issuer and make the best judgment; Use the sales plan to form competition between investors and maximize the evaluation of the highest level.
3. Lay the foundation for the issuer to maintain a relationship with the strategic investor.
Entering the market is risky, and investment needs to be cautious. Before making any investment, you should ensure that you fully understand the investment nature and risks involved in the product, and carefully evaluate the product in detail before making your own judgment on whether to participate in the transaction.
The official website shall prevail.
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The sale of jujubes in the world, English road
show general listed companies for the first time.
IPO financing. When it is the financing fund for the majority of unspecified investors, it is necessary to make a promotion to the public, the company's situation, financing projects, and the introduction of many stool limb projects!
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What I know about the listing roadshow:
1. You need to give a general introduction to the company or project and the introduction of the core members, and emphasize the complementarity between the teams.
2. There can be a clear project positioning and homogeneous competition analysis, and there is a focus on the user power that can be solved, that is, you can use SWOT analysis tools.
3. Be able to show the existing operating data and related project results, prove the market value and market potential of the project, preferably with relevant examples.
4. You also need to combine the advantages of the team and patent certification.
5. It is necessary to have a clear demand for funds, but also to conduct data testing and analysis, and for the allocation of funds, there must be a clear operation strategy with a strong ROI concept.
6. It is necessary to focus on the feasibility analysis of the project, such as: team strength, use of funds, profit distribution and exit methods, etc., emphasizing the demand for capital, entrepreneurs should clarify the specific use of funds, estimate the demand for capital, and also estimate the amount of fixed capital and working capital.
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1.Time requirements: Each group is strictly controlled within 16 minutes of presentation, and there is 4 minutes of questions from teachers and students, a total of 20 minutes for each group, and the overtime will affect the final score.
2.Display requirements: With the prototype of the PPT and the product Yu He, etc., with the help of a variety of forms (such as a few minutes of story interpretation of the use scene of the product vertical banquet pie), the works are displayed intuitively and vividly.
3.Explanation requirements: clear language expression, clear logic, appropriate details, and outstanding difficulties and innovations.
4.Cooperation requirements: During the roadshow process, it is necessary to pay attention to the division of labor and cooperation within the group (such as the keynote speaker explains, and other members take the product prototype to other groups offstage for specific understanding, record the roadshow, answer questions, etc.), give full play to the strengths of different team members, require more team members to participate, and enhance the spirit and ability of cooperation.
5.Order requirements: Please keep quiet during the display process, and walk around in an orderly manner if the display is necessary to maintain good order in the classroom.
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The process of the roadshow is divided into six phases, which are roughly as follows:
1) Select Roadshow**.
When choosing, listed companies should talk about strictly following the relevant standards stipulated by the China Securities Regulatory Commission, and in terms of platform requirements, at least the ability to conduct live video and text live broadcasts is required, and at the same time, it is also necessary to ensure smooth Internet access and good technical service means and security guarantees.
2) Publish a roadshow announcement.
In accordance with the regulations of the China Securities Regulatory Commission, the announcement of the new stock issuing company on conducting online live promotion activities will be published in the same newspaper as its prospectus (or letter of intent), and will be published on the same day as the designated exchange. In addition to publishing roadshow announcements in designated information disclosure publications and designations, ** that provides roadshow services to an issuer should also issue roadshow announcements for the issuer in a timely manner.
3) Present background material.
The background materials of the listed company should include prospectuses, roadshow guest introductions and other materials.
4) Design a questionnaire.
The questionnaire is designed into the format of the bidding inquiry, and through the online mutual visit survey, we can understand the real views of investors on the development situation, and use the online inquiry results as an auxiliary reference for future pricing.
5) Make on-site presentations.
On-site promotion means that the roadshow guests have to communicate with investors. According to the regulations of the China Securities Regulatory Commission, when conducting online promotion, the chairman, general manager, financial director, secretary of the board of directors and the project leader of the lead underwriter of the new share issuing company must attend the company's live promotion activities.
6) Organize the content of the roadshow.
After the on-site promotion is completed, the content of the webcast should be electronically submitted to the China Securities Regulatory Commission and the ** exchange to be listed, and archived for future reference.
A financing roadshow largely determines whether you get the investment or not. If you want to explain your project clearly in 5 minutes and get investors interested, you still need certain skills.
The Mingde Capital ecosystem maintains close cooperation with more than 1,800 companies, and holds a corporate investment and financing matchmaking meeting every two months, when high-quality enterprise projects that have been counseled by the company will take the stage to complete the capital docking. If you'd like to take part in the Financing Road Rubber Show and receive professional coaching, you might want to check it out.
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