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How to do SEO optimization, most people think that the main thing is **content and external links, which is not unreasonable, but in the early stage of production, if some are done, there is no need to be so troublesome in the later stage.
1. Do a good job of keyword analysis (also known as keyword positioning): This is the most important part of SEO optimization, keyword analysis includes: keyword attention analysis, competitor analysis, keyword and correlation analysis, keyword layout, keyword ranking.
Eliminate the poor design of the architecture, realize the tree directory structure, optimize the navigation and links, and design the language is best to adopt the div+css style, which is very hierarchical and concise.
Use domain:your domain or link:your domain to know your site's backlinks.
4. Catalog and page optimization: SEO is not only to make the homepage have a good ranking in search engines, but more importantly, to bring traffic to each page, and long-tail keywords are optimized for internal pages.
5. Content publishing and link layout: Search engines like regular content updates, so it is one of the important skills of SEO optimization to arrange the content release schedule reasonably, the time period for daily updates, and the high originality of the content of the published articles. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point.
6. High-quality links: Establishing high-quality links is a very critical issue for SEO optimization, which can improve the PR value and update rate.
7. Establish a map sitemap: make a map according to your own structure to make your map more friendly to search engines. Make it possible for search engines to access all pages and columns on the entire site via sitemap.
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This topic is a bit big, and it's hard to go all. To sum it up briefly:
What are the main aspects of SEO optimization:
2. Structural optimization.
2 URL static.
3 Absolute and relative paths.
5 404 pages.
3. Page optimization.
1.Page title.
2.Description tags.
4.**Illustrate.
5.Link description.
4. **Content Updates.
2.Inclusion and updating.
1 Significance of external links.
2 Criteria for high links.
3 **Catalog submissions.
4 Backlinks.
6 Build your own blog.
7 Other methods of link building.
6. **Traffic analysis.
1 **Statistical analysis of visits.
2 **Traffic analysis metrics.
3 How to increase traffic.
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What is the essence of traffic growth?
In fact, whether it is SEO optimization or SEM advertising to obtain traffic, the essence is to solve user pain points and needs in order to bring traffic and conversion.
Regardless of whether it is big** or small** to increase traffic, you have to tap a large number of keyword needs, whether it is a long tail or not, you can make content. It's just that the weight of the small ** is low, the foundation is poor, and there are more things to do.
1. Keywords: Conduct keyword research to gain insight into the keywords your target audience is searching for. Assign a primary keyword to each page on **. Don't assign the same main keyword to multiple pages on **.
Write high-quality content and publish and refresh it regularly. Timely submissions to search engines indicate that the site is active and up-to-date. Ensure that all content consistently provides the best and most relevant information to improve search rankings.
5. The SSL certificate of the site can add a layer of security protection to the site. Without an SSL certificate, the search browser will warn the user that it may not be secure, which could negatively impact search rankings.
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I heard that the Ten Thousand Fire Emperor brushed the traffic and was easy to use.
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**Ranking optimization: The speed of the 10,000 fire flow emperor is fast and the effect is good.
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3. Internal links. Optimize your brand words first. Example: Youyi, Youyi design, Youyi do**. Optimize the content words again. Monitor the ranking at any time, and after optimization, with the increase of click-through rate, the words will be gradually changed.
4. External links. Find a channel to send external links, make a table, and do it on time and in accordance with the amount every day. The higher the weight of the external link, the better. Spend more time with high weights.
5. Experience. What kind of ** is preferred by search engines? Good content, good experience**. Therefore, after the content is done, you need to do a good job of the experience, title, cover image, typography and the setting of various functions, etc.
It is said that content is king, external links are king, it is true, today's SEO is done around these two points, many webmasters are tasked with updating and publishing articles and sending external links, or let's talk about how external links should be done well, the importance of external links in SEO, although the content is rooted, but there is no external links are not good, only external links and rich content, your ** ranking in the search engine will go up, otherwise your ranking will rise and fall, very unstable, so, Link building is also at the heart of our work. Many times, in an environment where the content is almost the same, and there are really not many inclusions, ** optimization is the external link, to see who has rich roots, then who can get the ranking up, and to do a good job in external link construction, I think it is nothing more than the following kinds. >>>More
1. See your own way of thinking clearlyA person's way of thinking determines a person's direction. >>>More
2. Optimize and promote the new ** platform off-site, through the optimization and promotion of new ** soft articles such as Penguin, Baijia, Big Fish, and Toutiao; >>>More
The structure is clear, check for redundant **, and do a good job of linking.
1. Internal optimization.
1) Optimization of title, keywords, description, etc. >>>More