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Network marketing (on-line marketing or e-marketing) is based on the international Internet, using digital information and network interactivity to assist in the realization of marketing goals of a new type of marketing. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.
Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities to create an online business environment with the Internet as the basic means to achieve the overall business objectives of the enterprise. To be precise, network marketing is a marketing activity carried out with the Internet as the main means.
Like many emerging disciplines, there is no universal, well-established definition of "network marketing". Lan Xiaohua, a well-known network marketing expert, believes that all marketing activities carried out by the Internet as the main means to achieve certain marketing goals can be called network marketing (or online marketing), that is to say, network marketing runs through the entire process of online business of enterprises, including information release, information collection, and e-commerce stage based on online transactions, network marketing has always been an important content.
Network marketing is to use the Internet as the carrier to implement marketing activities in a way, method and concept that conforms to network communication to achieve organizational goals or social value. Network marketing was born in the 90s of the 20th century and developed from the end of the 20th century to the present. There are three main aspects of the background of the emergence and development of network marketing, namely, the development of network information technology, the change of consumer values, and the fierce business competition.
Synonyms of the concept of network marketing include: online marketing, Internet marketing, marketing, network marketing, word-of-mouth marketing, marketing, online event marketing, social marketing, microblog marketing, blog marketing, knowledge marketing, etc.
Hope it helps!
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To put it simply, it is to do marketing through online platforms. Some well-run enterprises and events are basically marketing through network promotion. Because traditional trade fairs or trade magazines are now very ineffective.
The importance of network promotion, network marketing, and network basic information registration can not be ignored, if an enterprise or company or product can not find any information on the Internet, what does it mean, the credibility rate is greatly reduced, giving people the feeling that the company's scale is not enough, the product is not formal enough, and seriously affects the image of the enterprise.
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It is to achieve a certain marketing means through the Internet.
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