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Let's spread Tianwei, there are cases to share above.
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1. Search engine marketing is one of the main marketing methods, especially the search engine promotion based on natural search results, which has been valued by many small and medium-sized enterprises, and search engine marketing methods have also become the main components of the network marketing methodology. The main methods of search engine marketing include: PPC, category login, search engine login, paid search engine advertising, keyword advertising, search engine optimization, address bar search, link strategy, etc.
2. Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM, and there are two main situations commonly used: first, network communication, small and medium-sized enterprises generally have instant messaging when they establish ** or enterprises**, so that potential customers will naturally take the initiative to contact ** business if they are interested in products or services. Second, advertising, small and medium-sized enterprises can release some product information and information through IM marketing communication tools, or they can release some expressions that netizens like to see, and at the same time add the logo of the enterprise to promote.
3. BBS marketing, also known as forum marketing, is "the use of the forum as a network communication platform to disseminate information about corporate brands, products and services through text, **, **, etc., so that target customers can have a deeper understanding of the company's products and services." Finally, it is a network marketing activity to promote the company's brand, products and services, and increase the awareness of the market.
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1. In the current stage of network marketing activities, commonly used network marketing tools include enterprises, search engines, e-mails, network real-name general**, instant messages, browser toolbars and other client-side software, e-books, blogs, RSS, etc. With the help of these means, the release, delivery and interaction between marketing information and users can be realized, as well as to create a good marketing environment for sales.
Second, through the form of the first to convey the company's brand image, corporate culture and other basic information to the public. Publish corporate news, supply and demand information, talent recruitment and other information. To provide certain information and services to merchants, distributors, partners, direct users, etc.
Display, promote, and sell products online. Collect market information and registered user information. Other content and forms that have a marketing purpose or effect.
3. From the perspective of the general procedures for enterprises to carry out network marketing, the completion of the construction is not the end of network marketing, but the foundation for the realization of various functions of network marketing, such as: promotion, service, etc. Some important online marketing methods such as search engine marketing, mailing list marketing, and online membership marketing have the basic conditions.
Generally speaking, after the network marketing strategy is formulated, the first thing to do is to start the planning and construction of the enterprise.
Fourth, according to various rules for the classification of enterprises, such as according to the industry, the scale of the enterprise, the technology used, the type of host, etc. In order to reflect the direct relationship between enterprises and network marketing, enterprises are divided into two basic categories according to the functions of enterprises: information release and online sales.
Which form to adopt depends on the company's business strategy, product characteristics, financial budget and planner's understanding of the enterprise, so not all of them adopt the sales model.
Fifth, RSS relative to the blog, the popularity will be much lower, and there is still no very appropriate Chinese vocabulary, maybe there is no need for a Chinese name in the future, everyone is used to calling RSS directly. One reason RSS is as popular as blogs is that it will have a huge impact on the way content is viewed and information is conveyed on the Internet. RSS is a format that describes information content and is currently the most widely used XML application.
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The main way of network marketing.
1. Search engine marketing: It is to make the search engine more user-friendly or search engine by optimizing the network structure, high-quality theme content, and rich and valuable relevant external links.
4. Forum marketing: The use of the forum's high popularity can effectively provide marketing communication services for the forum.
5. Blog and Weibo promotion marketing: This kind of marketing has fewer restrictions, quick results, and more freedom, which is the ideal way.
1. Advertorial marketing methods.
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That's a solution! I'll probably talk to you about the system! Hope it helps! >>>More