Sony s achievements in the camera industry, why not use it in its own mobile phone products?

Sony phones are not famous, and sales are small, while cameras are different, occupying the position of the boss.

Sony is just a good camera, and now the phone is not only a camera problem, but also other overall features such as software.

There is no competition between mirrorless camera divisions. Marsh said"Even though we are a company, there are still obstacles at times

Because Sony's mobile phones are not equipped with this, the camera has to be developed again.

Sony has always used the best in its cameras. Some of the experiments were sold to other brands.

It can be difficult to integrate the technology of the camera with the phone.

He said: Allow various sectors to share resources and innovation theoretically.

Because Sony's cameras are relatively high-end, they don't want to use them on their phones.

The main reason why Sony is difficult to integrate is that the group is too large, the product line is bloated, and the internal departments of the group are working in silos, and even refuse to help each other for their own interests, so the integration is very difficult.

This is because if they use it on their own mobile phones, the cost is too high.

Because the technology they use in the camera industry is not compatible with their own mobile phones.

This is because the various departments do not share technology and the fields are different.

The sales volume is small, and the camera is different, occupying the position of the boss.

Not all, but a large part of it.

This is the global division of labor brought about by globalization.

Japan has a certain advantage in this field, so it has a market advantage.

Most of the high-quality mobile phone cameras are produced by Sony, such as the OPPO R9S and Xiaomi Mi 5, but there are also some that are not Sony's, such as it is said.

Huawei P9 Leica lenses are assembled by Sunny China.

Samsung's mobile phones, some series of mobile phones, the camera sensitivity is a mixture of Samsung's own production and Sony. (found on the Internet).

Japanese products such as Sony are more design-oriented, and the quality is very good. As I think the news says, there are many people who travel to Japan and even buy toilet mats only in Japan.

Sony is a major electronics manufacturer, although it has not mastered the best technology to make cameras, but with Sony's good reputation in TV and other audio-visual fields for many years, it is also enough capital to promote its non-professional cameras. Compared to Canon Nikon, Sony** will be more expensive, this is because Sony sells more of a quality. As the world's largest digital company, the quality of its products is unmatched by other companies.

Secondly, in terms of overall feeling, Sony's feel is better than other cameras, whether it is fashion, quality or imaging feeling, Sony is at the forefront. Its appearance is also very attractive. For example, Sony's T-series cameras are known for their excellent appearance, stylish design, and exquisite body manufacturing process.

This is also where the Sony brand has an advantage in the field of digital cameras.

Finally, Sony is adept at using celebrity endorsement advertising to expand its popularity and influence. If the popular actor Hu Ge is invited to endorse his brand, it can attract a large number of fans and enhance their purchasing efforts.

It can be seen that the exquisite and beautiful appearance, the good reputation accumulated over the years and the promotion of the advertising economy have made Sony cameras widely popular among consumers.