Why is Gionee, the former mobile phone giant, facing bankruptcy and reorganization now?

According to the "First Financial News" reported on the evening of the 17th, the Intermediate People's Court of Shenzhen, Guangdong Province (hereinafter referred to as the Shenzhen Intermediate Court) has ruled on December 10 to accept the bankruptcy liquidation application filed against Shenzhen Gionee Communication Equipment. The Shenzhen Intermediate People's Court claimed that the debts involved in the case had expired and had not been repaid, which was sufficient to prove that Gionee obviously lacked solvency.

The news was identified as a "verdict" on the bankruptcy of Gionee. The last straw that instantly crushed Gionee this time was that Liu Lirong, the founder of Gionee, lost more than a billion yuan in gambling

However, Gionee responded that the court accepted the bankruptcy liquidation application, but did not rule on bankruptcy liquidation, and it is still the direction of bankruptcy reorganization. The last straw that instantly crushed Gionee this time was that Liu Lirong, the founder of Gionee, lost more than a billion yuan in gamblingIn 2017, no one would have thought about Gionee's current fate.

Even if you are a bold and experienced risk master, it is impossible to reach that Gionee mobile phone, which has a bright future, will be finished before the crumbling hammer mobile phone.

After all, at that time, Gionee was a healthy, high-quality company with sufficient cash flow, and worth investing in. The reason for Gionee's bankruptcy has nothing to do with the market, marketing, and the quality of mobile phones, but what the capital market could not predict at all - human nature. In an interview in Hong Kong, Mr. Liu personally admitted to gambling.

On the issue of misappropriation of company property, <>

Here's what he said: "I personally have no other income, and it is inevitable that there will be some behaviors that do not distinguish between public and private, and borrow company funds. When the reporter asked about the embezzlement amount, Liu Lirong was silent for a while and said in a very soft voice:

More than a billion of it. In this way, a mobile phone giant that plays a pivotal role in China collapsed like this. Gionee, who walked out of the bright road from the sea of blood, ended absurdly like a drama.

Due to the lack of product power, the competitiveness of mobile phones has been far lower than that of other domestic brands.

Gionee mobile phones did not seize the opportunity, only advertised, and did not engage in scientific and technological research and development.

The essence of Gionee's bankruptcy is the rupture of the capital chain, and behind the crisis of the capital chain is the lack of product power, and the competitiveness of mobile phones has been much lower than that of other domestic brands.

Gionee's mobile phone system can't keep up with the times, and it is unwilling to develop it, so it is naturally eliminated.

The last straw that broke Gionee was that Liu Lirong, the founder of Gionee, lost more than a billion yuan in gambling.

It is because Gionee mobile phone has not found the correct market positioning, so it will face bankruptcy and reorganization.

It may be that Gionee's internal management is not very good, resulting in some crises that cannot be dealt with.

Because it hasn't kept up with the big trends, it's going to be a problem now.

Gionee mobile phones, which have a bright future, will actually finish before the crumbling hammer mobile phone.

Because Gionee's mobile phone's capital chain is broken, it can't pay off its debts. So it's going to go out of business.

Because it sticks to the rules of the city and does not conduct research and development, it is eliminated from the market.

Because Gionee's products really don't sell much, their funds may be broken.

Gionee mobile phone will actually finish before the crumbling hammer mobile phone.

Because their development is getting worse and worse, there will be such an end.

Gionee mobile phones are no longer in production.

On December 19, 2018, Gionee declared bankruptcy on its own. In January 2018, Gionee's chairman Liu Lirong's equity was frozen by the court. In December 2017, there were rumors that Gionee executives had accidents and owed money to O-film.

However, Gionee made a solemn statement that the information was untrue and was a rumor, and posted a photo of Liu Lirong with ** businessmen and bank-related people to confirm that the news was false. On December 17, 2018, the court officially ruled that Gionee was bankrupt. On December 19, 2018, Gionee officially declared bankruptcy.

Did Gionee go out of business? What is the reason for Gionee's bankruptcy? When it comes to Gionee mobile phones, how do you feel?

I don't know what your attitude towards Gionee is, but in short, I don't have a correct understanding of Gionee. The only perception of Gionee mobile phones is that the security performance is blind to the mobile phone. I forgot which mobile phone gave me such a cognition, this mobile phone is installed with a chip with high security performance, and the positioning of the mobile phone is also a high-security smartphone.

It stands to reason that the safety performance of mobile phones is generally the characteristics of business machinery. However, now everyone is not interested in business machines when choosing mobile phones, even if business people choose Huawei, Samsung, and other major business machine mobile phone brands. Gionee mobile phone positioning business machine is not competitive, Gionee mobile phone is not accepted by everyone.

Did Gionee go out of business? What is the reason for Gionee's bankruptcy? Now the situation faced by Gionee mobile phones is that consumers are not willing to buy for Gionee even if the price is reduced.

It is estimated that everyone is reluctant to choose Zeqiao Gionee mobile phones, and there are other reasons. These reasons should be analyzed from the overall shape, hardware configuration and positioning of Gionee mobile phones.

To be honest, Gionee phones are really not excellent in terms of styling. At a time when the full-name screen, notch screen, and waterdrop screen were particularly popular, Gionee mobile phones barely gave off a beautiful appearance. In the current era of looking at appearance, Gionee mobile phones do not catch the eyes of users in this regard, which is also one of the reasons why consumers do not choose.

From the configuration point of view, the processor used in Gionee mobile phone is MediaTek, and MediaTek also has a good processor, but now the mainstream mobile phone processor does not have a MediaTek processor, and there is no reason for mass consumers to choose a mobile phone equipped with a MediaTek processor. Now, the name, OnePlus, and charmers are looking for high-throughput Xiaolong processors, and they can't keep up with the continued use of MediaTek after grinding the mark. At present, the first attitude of mass consumers towards MediaTek processors is performance without performance.

Well, the positioning of Gionee mobile phones. Do you think Gionee, which mainly targets business mobile phones, can succeed? Now is the era of mobile games, performance is the most important, and the positioning of gaming phones is almost the same.

How many businessmen are there? How many business machines do businessmen want to buy? It can only be said that it is limited.

Gionee continued to expand into offline channels other than the third tier, but at the same time, the quality of its products did not keep up. Compared with other brands of mobile phones, Gionee gives people the impression that the design is more old-fashioned, inflated, and the lack of attention to network channels has gradually accumulated negative reputation.

Gionee's mobile phone, which is deeply suspected of the founder's gambling and has entered bankruptcy proceedings, is no longer accessible to its official **. Yesterday, after searching the official website of Gionee mobile phone, the reporter of Information Times found that a reminder message was displayed: "The page may not be accessible normally due to site replacement** or unstable service!"

Clicking on the link shows a network connection timeout.

According to the information announced by the Shenzhen Intermediate People's Court on April 2, Gionee determined that the total amount of debts was 100 million yuan, and the total assets after the inventory were about 100 million yuan. Although Gionee Group has entered bankruptcy proceedings, many creditors have questioned the asset transfer of Gionee's founder, Liu Lirong.