Is positioning dead a lie?

Positioning theory, a law that was once held up by many marketers, has been increasingly questioned in recent years. The argument that "positioning is dead" has been around for a long time.

In 2015, Deng Delong, general manager of China, once shouted to Lei Jun: Xiaomi's strategic deviation! He believes that the Xiaomi platform and ecological strategy that Xiaomi set out to build have eroded Xiaomi Lai's rapidly rising status as a "straight mobile phone".

However, today, Xiaomi, which went public last year, has a market capitalization of more than HK$210 billion. If Xiaomi did not expand its category at that time, but stuck to the field of mobile phones, you can imagine how miserable the situation he is facing now. But it is undeniable that Deng Delong had such a background at that time.

Jia Duobao and Xiang Piaopiao are the best proof of positioning theory. Although there are many factors that influence its later decline, they are closely related to brand strategy based on positioning theory. After all, what is "positioning"?

Jack Trout once said, "The key to business success is to be different in the eyes of customers." That's positioning.

According to Tratt, firms can gain a long-term competitive advantage through positioning theory. However, so far, many successful cases such as Xiaomi's brand extension, JD.com's category expansion, and Wang Hong's fan economy have clearly violated the positioning theory. It makes people question again and again:

In this rapidly changing business society, is the "positioning" theory still valid?

Whether it is Xiang Piaopiao or Jia Duobao, they are also interested in positioning, and fail to position. When a brand only represents a narrow category, there is no possibility of brand extension; Blindly determined positioning, with the change of the times, will only accelerate its own decline. Just like Kodak back then, it only positioned itself as film, and when shooting and digitizing, Kodak could not escape the fate of bankruptcy for a century.

I think that's not right, a lot of software nowadays will be biased, that's why it's like this.

I think this should be a lie, because positioning is still very useful now.

It should be a lie, after all, if the network is good, the positioning is still very accurate.

I think you're just a lie, and the positioning is quite broad.

Yes, because the current positioning system is so developed, it will not die.

I think it's a lie, and we still use positioning a lot of the time.

I don't think it's because the positioning is suspicious, it's because the positioning is relatively inaccurate.

Nowadays, many positioning systems will have such a display, but this is not the case.

I think that's a lie, because it's still useful to locate this feature.

I think this is a lie, after all, this positioning is still very strong, so I don't think it's a lie.

I always see this in the map navigation, and I can't believe it all.

It is recommended to enter the permission management in the mobile phone settings, read the location information, and set Alipay to the allowed state.

GPS must not be turned on, so it doesn't show your location.

1.Probably the signal is not good2The local GPS positioning is not accurate.

One is that the GPS may not be turned on, the second is the network, and the third is that the mobile phone is stuck.

Hello, can you search for this location when you send it?

Dear, you didn't restrict the GPS location access of the software, right? Open the security center and set the trust of the navigation software, otherwise, a satellite will not be found, it is not a professional GPS, and the GPS module used is different.

First of all, make sure that the GPS and Goole apps are turned on in the settings, and then it is best to use a network with 3G or higher.

It should be said that satellite positioning is the network with GPS, and GPS satellite positioning is used to locate on the map with network software.

There are several possibilities:

First, if GPS is interfered with, tall buildings and hidden indoor and basement buildings will block satellites, resulting in the loss of satellite information.

Second: the mobile communication network is unstable, and the software cannot update the map back after GPS positioning, so that the information is lost.

Third: the memory of the mobile phone is insufficient, clear the memory of the mobile phone and maintain the operating space.

Fourth: software compatibility, uninstall and change one, such as AutoNavi map navigation try.

That should be a problem with the phone, it is recommended to try a different phone.

There are two ways to target.

The first is through GPS. That is, the positioning that the phone can turn off.

The other is located through the base station. As long as your phone is turned on. will be able to locate successfully.

But the accuracy is not very high.

You should understand.

You can use hardware equipment to change the position, the position can be switched at will, the operation is simple and easy to use, and the empty mountain does see people [change at will around the world].

But the people who know are silent.

Return to the forest and connect the top and bottom

Fu Teqing gave my Wei.

If the address of the mobile phone is turned off, it is still displayed, then turn off the mahjong and turn it back on and you will not be able to get your address.

Normally, this location is automatically positioned by the system, according to the current real-time location of the mobile phone GPS positioning, but it can also be modified, four people in a room, as long as you have enough mobile phones, three people can be yourself. This kind of hardware is more convenient, the whole world can be set in the past, Apple Don't jailbreak, plug and play: remove the text behind it is micro I love 1515 my 477 motherland 7803 I love China.

Yes, you can check the geographical location of the other party.

Do everything without the other person's knowledge.

The first address of the network is opened.

Certified link ].

You can also query the history track of the other party, and check the location of the other party at a certain time in the history track.

If the Apple phone is stolen, you can log in to the official ** to lock the phone, and the thief can't start the phone, choose to call the police immediately, locate the location of the phone, and you should be able to find it.

Yes, this individual won't.

The Internet connection is opened.

KKK plus 888 points PW

Generally, it can be accurate to 1-2 meters, and some technologies can be located through mobile phone cards.

If the phone is still in use, you can find out the IP address, and you can say if you need help.

I can't find it anymore, so hurry up and replace the card.

Generally, even the location is difficult to find, if there is important information or information on the phone, it is recommended to erase the iPhone.

If there is no letter, I don't know what it can be

Source — Confucius. Words are impermanent, deeds are impermanent, only where the profit is, nothing is not inclined, if it is, it can be described as a villain - dao Xunzi.

The land of the five elements of faith is not positioned, there is no fame, and water, gold and wood are all waiting for the living. - Zhu Xi.

If someone is on the side of the sky, loyalty is the clothes and faith is the clothes. - Lu Zhaoling.

You must treat others with sincerity, and others will repay them with sincerity - Li Ka-shing.

Entrepreneurship is not like studying, a day can pass for many years, entrepreneurship must be taken step by step. - Zhou Jinfeng.

Seeking treasures, although the taste is expensive, we will not dare to reduce material resources; The reputation of the lecture hall, although the concoction is complicated, must not dare to save labor. ——"Tong Ren Tang"Look at integrity.

No one sees the repair, and God knows the heart.

If an enterprise wants to operate sustainably, it must first be recognized by the society and users. The enterprise is sincere to the user forever, so that the user and the society can return to the enterprise, and only then can the enterprise move forward - Zhang Ruimin.

Sincerity forever - Haier's famous advertising slogan.

Credit is an indispensable personal intangible asset in modern society. The constraints of integrity not only come from the outside world, but also from our self-discipline mentality and our own moral strength. - He Zhiyong.

After entering the society, we deeply feel the seriousness and harm of the credit crisis. But it's useless to complain, and you can't wait. To rebuild social credit, we must rely on everyone's efforts, starting from now and starting from ourselves. - Guo Hui.

I used to debate this topic when I was in elementary school, and I was the ...... of the opposing sideThe first argument is mainly to put forward one's own point of view to discuss, explain the various benefits of white lies, and give appropriate explanations.

The second and third arguments are based on the first argument and are illustrated with examples.

The fourth argument is concluded.

I also need information. I hope it will be accepted.