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Common channels for the purchase of mother and baby stores:
1. The product area is the best business, which is very convenient and simple. The maternal and infant products brands that use this channel are mainly fast-moving consumer goods such as milk powder, diapers, and daily necessities, but this channel may need to pay more fees to get the goods, because the first merchant needs to make a profit by earning the price difference.
2. Find brand manufacturers directly, you can directly find brand manufacturers, save middlemen to make the difference, and help improve the profit of single products. But it is not easy to contact the brand manufacturer directly, and if you don't want a lot of goods, the manufacturer may refuse to cooperate with you.
3. The purchase of the form of joining, the purchase is directly ordered from the franchise headquarters, and the owner naturally does not need to consider it. Generally, there are powerful maternal and infant franchise brands, usually with hundreds or thousands of strategic cooperation brands, and have their own maternal and infant products brands. In terms of product profit matching, we can combine drainage products and profit products.
Moreover, it has its own warehousing and logistics center to provide services for franchisees in various regions to distribute goods nearby, and it is also convenient for mother and child store owners to purchase goods.
4. Maternal and infant products wholesale market, some large and medium-sized cities have special maternal and infant products wholesale markets, although the purchase will be slightly higher than that of manufacturers and merchants, but it is better than a variety of maternal and infant products, complete styles, you can buy all the goods to be purchased in one stop, saving the trouble of multi-party contact.
5. On-site ordering of maternal and infant exhibitions, some cities often hold some exhibitions related to the maternal and infant industry, and if there are conditions, you can directly go to the exhibition site to order. The advantage of this ordering channel is that it can directly face the manufacturers of maternal and infant products, and it is more conducive to getting the goods at a lower level.
6. Internet channels, now the Internet extends in all directions, and online ordering is also a very good method. The most commonly used is Alibaba, which is mainly for some wholesale maternal and child products, if the quantity is large, it will be cheaper.
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It mainly depends on whether you are self-employed or franchised.
If you are self-employed, of course, you can enter from the manufacturer, and you must see if you have relevant channel resources, but the manufacturer generally requires the purchase volume, and there is not much difference between the merchant and the dealer.
If you join, you should save some trouble, and you can get the goods directly from the franchisee, which is more secure.
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Whether you are self-employed, or franchised, if you open it yourself, you need to find a brand manufacturer to understand the situation and see if you can do it
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Do you coordinate**? Henan's words can give you some advice.
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The supply of mother and baby stores is generally purchased here.
1. Purchase from brand manufacturers.
Through the direct brand manufacturers to purchase the ** lower, can directly increase the profit of the mother and baby store. However, it is not easy to contact brand manufacturers directly, not only is there a lack of information, but also contacting different brands is time-consuming and laborious.
2. Regional first-class merchants purchase.
Most pregnant and infant brands will develop the regional market in the form of developers, and the merchants will make profits by earning the price difference. The maternal and infant product brands that use this channel are mainly fast-moving consumer goods such as milk powder, diapers, and daily necessities.
Precautions for the purchase of mother and baby stores:
1. The use of maternal and infant products is for babies and pregnant mothers, so the quality requirements for the products are particularly high, so the products of the maternal and infant stores do not have to be high-end, but they must be of high quality.
2. For newly opened stores, customers who are not good at the market and are in a tight financial situation, they should take the principle of diligent entry and quick sales as much as possible, the advantage of this way is that there is no inventory risk, reducing the financial pressure, and the disadvantage is that the cost of purchase is increased.
3. Centralized procurement.
On the one hand, it means that in a procurement, it is necessary to purchase as many products as possible to avoid increasing the frequency of unnecessary procurement and increasing the purchase cost; On the other hand, it refers to purchasing multiple brands and varieties of products from one supplier as much as possible to reduce the number of suppliers. Centralized procurement can obtain a lower **, in addition to reducing the expenditure on business travel, we maintain a fixed purchase channel, but also pay attention to the opening of new purchase points, to ensure that the purchase channel diversification, so as to prevent the damage caused by channel risks.
4. To reduce intermediate links, we must avoid intermediate links as much as possible, so that we can enjoy ultra-low purchase prices for the same products.
5. For some products with larger volume and heavier weight, inter-provincial procurement does not necessarily have advantages, one is high freight, and the other is inconvenient to return if there is a quality problem. And the wholesale of particularly well-known brands all over the country is about the same, and the nearest procurement is one is cost-saving, the second is fast, and the third is that it can be exchanged at any time.
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Brand area: In order to quickly occupy the market and establish a brand image, most maternal and infant brand businesses will use the model to quickly occupy the market, a brand will have a large number of products, entrepreneurs only need to purchase goods through their own region, which saves time and cost, and the business will also get a price difference from the middle, which is a win-win situation for everyone. Some big brands will set up offices in some important markets, which will not only make it easier for merchants to handle transactions, but also make it easier for retailers to find channels.
Generally, consumable products such as milk powder, diapers, and daily necessities will adopt such a channel model.
Wholesale**: In this Internet era, the convenience brought to us by online merchants is self-evident, Alibaba is the most popular wholesale in China, the wholesale product range is relatively rich, maternal and child products are naturally everything, but low-end consumer products are the majority, mainly in the second and third tier brands, this kind of products are suitable for some lower consumption capacity of the third and fourth tier cities. In recent years, mass consumers have higher and higher requirements for the quality of maternal and infant products, and retailers need to take this into account when purchasing, even in the third and fourth tier cities with low consumption.
Maternal and infant exhibition site order: exhibition ordering is also an important purchase channel, the exhibition can intuitively see the quality of the product, and the exhibition site will generally have a number of companies of the same type at the same time, a large number of products give retailers greater choice space, and directly communicate with manufacturers, but also to get the product with a lower **, thereby improving retail profits. However, the disadvantage of ordering an exhibition is that it takes time to travel to and from other places, and travel expenses and store closures are a significant expense.
Brand manufacturers directly purchase: some experienced retailers will generally directly find brand manufacturers to purchase, so that you can get the product with the lowest **, without the middleman layer by layer price increase, which can not only improve profit margins, but also improve the competitiveness of the store in the industry, and consumers have also benefited from it, which is more conducive to cultivating loyal old customers. However, if there is no channel, it is difficult to contact the brand manufacturer, which is more time-consuming and laborious for novices.
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The first type, the purchase of regional agents: in order to get a larger national share, most maternal and infant brands will choose to develop the region's best way to carry out channel sales, among which the best is Procter & Gamble. The stores and store needs in the region (provinces, cities, counties) purchase goods through them, and the agents make profits by earning the price difference.
In some important shopping malls, brands will set up offices, or branches will be directly served, and the big brands with sophisticated shopping malls will choose this method. Most of the brands that choose this approach are fast-moving consumer goods such as milk powder, diapers, and daily necessities. This method is a relatively common way, and it is generally relatively reliable.
The second type, Alibaba (1688): the most commonly used is Alibaba, which is mainly for some wholesale products, such as toys, supplies, strollers, cribs, etc., but these are mainly low-end cost products, few well-known brands, suitable for some third-tier shopping malls with lower costs. Most people have high quality requirements for milk powder, diapers, feeding bottles, etc., if such products are purchased through wholesale channels, then even if they are spent in low-end shopping malls, consumers will not buy, and they must not seek cheap prices.
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At present, there are mainly the following purchase channels:
1. Purchase from the local first-class merchants of various brands.
2. Purchase from the local or nearby city's large professional wholesale market.
3. Purchase directly from the manufacturer, such as: toy products.
It is recommended that you do not need to buy a lot of goods at the beginning, because after the store is opened, many dealers will automatically come to the door.
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You can take a look at it on 1688, that is, there are more stores, you should pay attention to distinguish, if possible, you can choose a more trusted long-term cooperation, I myself am on the little red elephant to buy goods, the official platform, trust and quality are better.
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I am a manufacturer, I can communicate in detail.
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You can go to the Shenyang Baby and Children's Exhibition to have a look.
2019 China (Shenyang) International Maternity, Infant and Child Products Expo.
There are several such things:
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First, understand how your baby store works. According to the mode of operation, among them, the franchise store has a consistent supply system, ** and brand consistent management, do not have to find their own way to buy, more effortless and relaxed, but the profit of the product is relatively limited (in fact, quite limited).
Regional agent purchase: In order to get a larger share of the country, most maternal and infant brand chambers of commerce choose to develop regional ** ways to carry out channel sales, among which the best is Procter & Gamble.
There is also Alibaba (1688), and the on-site order at the exhibition is also good.
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1. Regional first-class merchants purchase. 2.On-site ordering. 3.The brand maker arrival. 4.Wholesale****.
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1.Brand manufacturer purchase: The main advantage of this purchase channel is that the intermediate link is omitted, and the goods can be obtained at the lowest level, so as to protect their profit margins.
2.Exhibition ordering: Some places will regularly carry out some exhibitions of maternal and child products, which will bring many brands together in the same place, which is also a good purchase channel.
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Several common purchase channels for maternal and infant products are as follows:
1. Alibaba: Alibaba is a common purchase channel, mainly for some wholesale products, such as toys, strollers, cribs, etc., these products belong to low-end products, most of the people have low quality requirements for these products, through wholesale purchases, in the low-end spend shopping malls, easy to get the favor of consumers.
2. Regional businessmen: some old brands, big brands will establish offices in some important shopping malls, brands will establish offices, or branches directly serve as businessmen, and the products purchased through regional merchants are mainly milk powder, diapers, daily necessities and other fast-moving consumer goods and clothes with high quality requirements, which are common and relatively reliable.
3. Brand manufacturers purchase: directly through the brand manufacturers to purchase the lowest products, no middlemen layer by layer profits, stores can get products at the factory price, so that the store can get higher income, consumers can also get benefits, however, it is not easy to get in touch with the manufacturer directly, and some manufacturers require a large amount of purchases, if the store is not large, the demand for goods is not large, it is more difficult to enter in this way.
4. Maternal and infant products investment promotion: usually pay attention to some vertical maternal and infant industry investment promotion, and supplement a few infant products in the store, such as Ningmei Pregnancy and Infant Investment Network.
5. If it is a category of children's clothing, you can consider offline purchase, and the distribution center of children's clothing products are: Zhili, Huzhou, Zhejiang is more well-known.
The above is the channel information I collected and sorted out on the mother and baby, ha.
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