What are the advantages of Amazon Global Selling now?

The global store opening security is high, there is customer energy, the store closure rate is less than 9%, and there is official training support.

As an e-commerce platform, if you choose to do cross-border, it has the following advantages: 1The platform is large

The market covered by the Amazon platform is the most core market required by cross-border sellers. Such as: the United States, Canada, Mexico, Japan, the United Kingdom, etc., these countries and regions have good economic development, Amazon is also the largest online shopping platform, in the United States, Amazon's development momentum is higher than Wal-Mart and a series of e-commerce platforms.

2.The platform is mature: Amazon has always adhered to the concept of "customer-centric", although this is a bit strict for sellers, but it has to be said that the platform ecology is relatively good and it is also very competitive for consumers.

3.Platform specifications: Amazon focuses on products and light stores, and the future development must be that the product is king, and the high-quality operation is certain, so for sellers, there are opportunities to sell things in a down-to-earth manner, but the early selection of products is particularly important.

You can assist some tools to select products, I use sorftime is not bad, the data is quite complete.

I am in the cross-border e-commerce industry, ** my opinion on the advantages of the Amazon platform.

1. It has a large flow and can reach consumers in most parts of the world

Amazon has 17 sites around the world and can reach about 300 million consumers around the world. Including the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, Sweden, the Netherlands, Mexico, Poland, Japan and other countries; And apply for registration of one site to open other sites.

2. The logistics system is mature

Amazon's logistics model is divided into: self-fulfillment and FBA fulfillment. Amazon has opened FBA warehouses at each site and has its own first-leg logistics services, which is equivalent to opening up both stores and logistics; In addition, FBA sellers will have a relative advantage in terms of traffic, so most sellers will choose FBA.

Then, self-delivery is a link where sellers need to bear the logistics delivery of goods by themselves, and they need to ensure that the track information can be tracked by the platform, otherwise there will be a risk of suspension; Therefore, Amazon also connects to the SPN logistics service provider in the seller panel to provide self-delivery sellers with choice.

3. Compliance is required

Last year, the platform has been killing sellers who have malicious competition and violating compliance operations, and have strictly integrated unqualified behaviors on the platform. Therefore, the platform's requirements for sellers will become more and more standardized, and some opportunistic operation methods are prohibited.

Hello Kiss Amazon Inc. (Amazon; NASDAQ: AMZN), is one of the largest online e-commerce companies in the United States, located in Seattle, Washington. Amazon is one of the earliest companies on the Internet to start operating e-commerce, Amazon was founded in 1995, at the beginning only engaged in the online book sales business, and now it has expanded to a wide range of other products, has become the world's largest variety of online retailers and the world's second largest Internet company, under the company's name, also includes AlexaInternet, A9, Lab126, and Internet Movie Database (InternetMovieDatabase, IMDB) and other subsidiaries.

Amazon and other sellers offer millions of unique new, refurbished, and used products such as books, videos, videos, games, digital, electronics and computers, home and garden, toys, baby and toddler, food, apparel, footwear and jewelry, health and personal care, sports and outdoor goods, toys, automobiles, and industrial products. Hope the above can help you

Amazon is mainly overseas**, especially for members, who can spend 300 yuan free of international postage.

The first point: the Amazon e-commerce platform is very fair, no matter whether your store is an old store or a new store, as long as you touch their rules, you will not be merciful at all, this is Amazon's strictness. The second is that Amazon does not have a store level, their purpose is that as long as your product is good, then it will give you traffic, if your product is not good, he will not waste his traffic, this is his special, heavy products, light store.

Second: a large number of user visits, with its own traffic.

Third: Amazon's requirements for the old leather book store in Zhuzhen are also relatively high, and not everyone can enter, generally if you do Amazon's pre-distribution model, there are more distribution models, but there is a premise for doing the distribution model, that is, the business license is required, so there are relatively few people to do it, but Amazon's customer orders are the highest among all cross-border platforms.

Fourth: you can save part of the labor cost, there is no need for manual customer service on the Amazon store, the second is that the return cost is relatively low, as long as your product is not very bad, they generally will not return it directly to you, which is also the original reason why many people want to do Amazon.

The differences between Amazon Selling on Amazon and Global Selling are as follows:

1. The charges are different

Amazon "Selling on Amazon" does not have a monthly fee, but the number of sales is limited, only 40 inventory; The monthly fee for opening a global store is about 240 yuan, and the number of sales is far greater than that of individuals.

2. Security is different:

There are Amazon training and full-time managers to open a global store, which is more convenient and worry-free. The classification review time is specially responsible for the professional manager, and the speed is very fast. Before the account is banned, the manager will receive the message in advance and notify the rectification to prevent the account from being banned, while Amazon's "selling on Amazon" is different, so the global store is more secure.

3. The meaning is different:

Amazon's "Global Selling" program is mainly to provide all-round support for sellers to carry out cross-border**. Including providing guidance for sellers before opening a store, providing seller training on a regular basis, and providing sellers with an overall solution of "Fulfillment by Amazon". Amazon has 13 e-commerce locations around the world**, logistics and distribution in 65 countries, and more than 200 million active users worldwide.

Amazon's "Selling on Amazon" program is to open an online store on Amazon** in your company's name to sell products, and use Amazon's unified marketing and promotion to expand product sales and enhance brand value.

I want to open a store is equivalent to opening a ** store, just for customers in China, the global store can be sold to all parts of the country.

Clause. First, the first thing is that you have to complete the opening of the Amazon store and choose the site that is suitable for you to start with.

There are many sites on Amazon around the world, and if you are a novice, it is recommended that you choose the North American station, and you can also try to do it in Japan. The North American station is the site with the largest traffic, the oldest qualifications, the largest traffic, and of course, the competition. The operation of the Japan station and the North American station is not the same, and the effect of the same selection will be very different in the two stations.

Customers in Japan will have stricter requirements for the quality of products, and we have to work hard when selecting products in Japan.

Second, choose the right product, the right product.

We all know that doing Amazon is not the same as doing AliExpress and Shopee, Amazon is biased towards being a brand, and it is like a chain to do boutique mode. Seven points rely on product selection, three points rely on operation, many of us have heard this sentence. There is some truth to this.

According to my experience on Amazon, if you choose a good product, even if you don't open PPC advertising, your product will bring its own traffic when it is on the shelves, and the probability of this traffic converting orders is far greater than the order brought by your opening Jinsun advertising. Products with great competition, sometimes even if your ** is much lower than that of competing products, the rubber book advertisement is also opened, and it is also FBA delivery, and the final effect will not be too ideal. The products stocked by your FBA will not sell in the end, so you can only choose to discard them.

Third, insist on continuously learning valuable cross-border e-commerce knowledge.

Nowadays, information sharing is very developed, and the dissemination of information is not all valuable, and the knowledge you have learned is not necessarily valuable. We have to have a certain rational judgment, and if we choose the wrong track from the beginning, the result can be imagined.

We should apply what we have learned and use practice to suggest our cognition. Fix some of our incorrect practices and get on the road to Amazon entrepreneurship as soon as possible.

Fourth, you should have the right mindset at the beginning and not rush to achieve results.

At the beginning, you must have a correct mentality towards cross-border e-commerce Amazon, not that you will definitely be able to make money if you do Amazon. This is a big mistake, there are a lot of people who lose money in this industry, and there are countless people. In a hurry, I can't calmly face some difficulties and problems.

Novices doing Amazon will definitely face all kinds of problems, such as store opening problems, product selection problems, self-delivery or FBA delivery problems, delivery process problems, brand problems, marketing problems, etc. There can be a lot of surprises every day, and there can be a lot of difficulties. It's normal to have ups and downs.

It is necessary to maintain a correct attitude, guard against arrogance and rashness, and communicate and learn from experienced people.

1. It is relatively simple to register and maintain a registered American company to open a store on Amazon, and the American company is free to take its name, has no business scope and no registered capital restrictions;

2. Registered American companies can be trusted by Amazon buyers, and when buyers buy, most buyers of the same products will give preference to American companies, which can increase store sales;

3. Amazon is an American company, and it will be more biased towards American companies, and will have certain support in terms of policies related to marketing and promotion, ** activities, etc.;

4. Using a registered American company to settle in the Amazon store can increase the traffic of the store, the ranking will be high, and you can also grab the first shopping cart;

5. In terms of rules, the Amazon platform is actually biased towards local sellers, such as illegal point deductions, store closures, etc., and Chinese company sellers will be more strict;

6. The closure rate of Amazon accounts applied for by Chinese companies is as high as 30%, and the closure rate of Amazon accounts applied by American companies is less than 1%, so that post-processing will reduce a lot of trouble;

7. In terms of later operation and promotion, the American company can localize the product and provide product premium space, which is incomparable with other types;

8. Using an American company to open an Amazon store is relatively short compared to the time for companies from other countries to enter the store, and it can also operate some categories that companies in other countries cannot do (such as: jewelry);

9. If the Chinese company used to open a store on Amazon is the same as the product operated on the **, it will bring a bad impression to Amazon buyers and affect the credibility of Chinese company sellers.

1. The closure rate of stores applied for by American companies is less than 1%; The closure rate of mainland and Hong Kong companies is as high as 30%;

2. Amazon, as a local enterprise in the United States, will take care of the registration of American companies in terms of account closure and **;

3. Consumers on the Amazon platform trust the products of American companies more, which is helpful to increase sales;

4. There are not so many SKUs for products, there are 400 SKUs that need to be classified and reviewed for global stores, and 100 SKUs for electronic products that do not need to be classified for review;

5. The time for U.S. companies to apply is shorter than the time to open stores globally;

6. Be able to do some categories that Chinese companies can't do, such as jewelry;

7. Advantages of American companies over Chinese companies: freedom of name, simple registration and maintenance, no business scope and registered capital restrictions, etc.;

8. American companies open Amazon with specific category managers to follow up, of course, your sales must be to a certain extent. In addition, U.S. companies have high international credibility and recognition, and can open corporate accounts with global banks; It has a high international legal status, is protected by the United States, and has excellent identity; The registered capital does not need to be verified and in place; Property can be bought and sold under a company name.

My company should have a very high advantage in applying for Amazon to open a store, and I think it should be meaningful.