How is the development of cross border e commerce in 2022? Can it still be done?

Hello. Cross-border e-commerce in 2022.

The development is still very good, and I personally think it can be done.

After all, foreign e-commerce is indeed not as saturated as domestic e-commerce, and it is relatively better to do foreign e-commerce.

Japan's e-commerce has developed later than Europe and the United States and other countries, but Japan has created a perfect environment for Japanese consumers to shop online by virtue of its world's third largest economy, extremely high network coverage, small land area, concentrated population, and mature logistics infrastructure, and online shopping has grown extremely rapidly in recent years. Reuters reported that Japan's e-commerce market is growing at a rate of about 10% per year, and the e-commerce market is still not saturated, and the value of Japan's e-commerce market is expected to reach $113 billion by the end of 2022.

For example, Amazon, in 2015, Amazon's Japan channel opened a Chinese station, and cross-border e-commerce platforms such as eBay and Shopee also followed. The competition in the domestic e-commerce market is extremely fierce, many e-commerce sellers have aimed at overseas markets, and the European and American cross-border e-commerce markets have experienced more than 10 years of blue ocean era.

Many sellers who have emerged in the past two years recommend a platform that combines both of the above - Starday cross-border e-commerce service platform. Starday is a Japanese cross-border e-commerce service platform relying on the world's first-class chain system, with brand advantages, efficient services, innovative business models, professional overseas warehouses, and worry-free distribution, no need to configure additional foreign language after-sales personnel and other advantages. At present, the platform is in a period of rapid promotion, according to the market research results of the Starday cross-border e-commerce service platform

The average number of new users per day is 20,000, and the platform's monthly GMV (total transaction value) growth rate is about 23%. It not only provides a high-quality shopping experience for Japanese consumers, but also opens up a new foreign trade channel for global entrepreneurs. Founded in 2015, Starday is a rookie in cross-border e-commerce platforms.

With the popularity of the cross-border e-commerce industry, more and more whites have joined this industry. But what they don't know is that cross-border e-commerce is very deep, and it is not so easy to succeed, especially if you enter the industry from scratch. As an old fritter who has been in the cross-border e-commerce industry for several years, here are a few tips for Xiaobai.

A few tips for Xiaobai to enter the cross-border e-commerce industry in 2022.

Advice 1: Fully understand the cross-border e-commerce industry in the early stage.

The so-called battle of not fighting unpreparedness, so we must fully understand the cross-border e-commerce industry in the early stage. For example, understand what the mainstream cross-border e-commerce platforms are, what the platform rules are, and what the charging standards are, and then choose the cross-border e-commerce platform to be made according to their own products and user positioning.

Advice 2: Clarify product positioning and pricing.

Select products according to the needs of the population, and at the same time, you can use certain tools to select products and price them through data analysis. However, it must be emphasized that after the selection and pricing, we must pay attention to the management and operation of the store, a good listing will bring a lot of traffic to the store, attract customers to place orders, and the daily operation of the product is also a very important link.

Advice 3: Stable warehousing and logistics.

The most important thing in logistics is the stability of timeliness or the time promised by the logistics provider, the choice and cooperation of both the seller and the logistics provider.

Advice 4: Do a good job of preventing association.

Anti-association is to forge a virtual scenario, so that the e-commerce platform cannot query any clues and cannot determine that there is any relationship between two accounts, such as the same browser, the same listing, the same plug-in, cookies, etc. Of course, the environment can be created, and the products need to be carefully selected by the merchants, and it is best not to have the same products between the two accounts, and the delivery location is best not the same. Wanting accounts to be unconnected is a constant battle, and everywhere needs to be carefully operated.

Personally, I think the anti-association tool that is easy to use is the Flower Fingerprint Browser.

Knowledge expansion: nine advantages of Blossom Fingerprint Browser.

1. The original function of "collecting the fingerprint template generated by the physical browser and generating the fingerprint by fission";

2. Overseas transit acceleration nodes have been deployed, and the speed and operation experience of visiting overseas stores are excellent;

3. Built-in IP detection tool and IP cleaning plan are provided, which effectively guarantees the "IP purity";

4. Support the whole process of cloud recording, and all operations can be traced back and audited;

5. The innovative "traffic saving plan" helps cross-border sellers save 90% of traffic costs;

6. Team-oriented resource management to improve management efficiency;

7. The UI design is simple but powerful, cost-effective, and there is a free version;

8. Support "joint operation" and lead the new trend of cross-border e-commerce;

9. There are 10 free fingerprint versions!

2.The outlook is stable and improving.

In recent years, with the improvement of Internet infrastructure and the construction of a global logistics network, cross-border e-commerce has maintained a high growth trend, and the scale of transactions is expanding day by day. In recent years, with the deterioration of international conditions, as well as the continued weak demand in Europe and Japan, the growth rate of China's exports has slowed down, and a large number of traditional enterprises have set their sights on new opportunities in e-commerce and turned to the field of cross-border e-commerce. Judging from the current development situation of cross-border e-commerce in various countries around the world, it is expected that in the next few years, the scale of global B2C cross-border e-commerce transactions will continue to maintain rapid growth, and the growth rate will remain between 10% and 20%, and it is preliminarily estimated that by 2025, the scale of global B2C cross-border e-commerce transactions will exceed 2 trillion US dollars.

The development of cross-border e-commerce in 2022 is relatively slow, so while doing cross-border e-commerce, we must make great efforts, so cross-border e-commerce can still be done, but there are very few successful people.

Cross-border e-commerce** is one of the main channels for material exchanges between countries, and although it is affected by the epidemic and local wars, it will still develop.

Affected by the epidemic, as well as the overprinting of the US dollar. The economic environment is difficult.

Founded in 1995, Amazon, the originator of cross-border e-commerce platforms, has rapidly expanded from a single online bookstore to an online retailer with the largest variety of goods in the world and the second largest Internet company in the world after more than 20 years of development.

At present, there are many large and small selling groups on foreign e-commerce platforms, but in addition to Amazon, there are only eBay, Wish and AliExpress (Chinese gene) or a few more mainstream and well-known ones.

Due to the limitations of the foreign policy between countries and the policy of the platform itself, the development of our cross-border e-commerce industry is not very long, take Amazon as an example, until 2012 to usher in the store boom in China.

At present, cross-border e-commerce has covered more than 200 countries and regions around the world, with a huge market, and on the one hand, there is the support of national economic policies, and on the other hand, the need for e-commerce platforms to continue to expand, so the cross-border e-commerce industry still has huge room for growth.

The import and export scale of cross-border e-commerce increased by 15%.

While the global economic recovery is still affected by the epidemic and suffered setbacks to varying degrees, China's import and export scale has still achieved sustained growth. According to the data of the General Administration of Customs, the import and export scale of China's cross-border e-commerce in 2021 will be about 1,923.7 billion yuan, an increase over 2020.

In terms of import and export structure, China's cross-border e-commerce is still mainly export-oriented, and the proportion of exports is increasing year by year. In 2021, the total import and export volume of cross-border e-commerce accounted for more than 70%; Imports accounted for only about 27%.

The growth rate of cross-border e-commerce transactions has slowed down

Due to the impact of the epidemic in 2021, opportunities and challenges coexist in China's cross-border e-commerce industry. Factors such as the obstruction of international logistics roads and the slowdown in the growth rate of overseas online shopping demand have led to a slowdown in the growth of China's cross-border e-commerce transaction scale. In 2021, the scale of China's lead and grandson cross-border e-commerce transactions will be one trillion yuan, a year-on-year increase, and the growth rate will decrease by one percentage point compared with 2020.

In the first half of 2022, the scale of China's cross-border e-commerce transactions reached about 7 trillion yuan.

In recent years, with the growth of China's cross-border e-commerce export business and the increase in Chinese consumers' demand for imported high-quality goods, the penetration rate of cross-border e-commerce has continued to grow. Although the penetration rate of cross-border e-commerce will decline slightly in 2021 due to the impact of the epidemic, with the weakening of the impact of the epidemic and the growth of the scale of the cross-border e-commerce industry in the future, the penetration rate of China's cross-border e-commerce industry will continue to increase.

B2B is the main transaction mode of cross-border e-commerce

In terms of transaction mode, at present, China's cross-border e-commerce is dominated by B2B transaction mode, accounting for 77% in 2021. However, from the perspective of development trends, the proportion of B2C transaction models has increased year by year in recent years. With the expansion of the scale of China's cross-border e-commerce industry and the expansion of coverage, the scale of B2C transactions will gradually expand in the future.

— The above data refer to the Prospective Industry Research Institute"Analysis Report on the Development Prospects of China's Cross-border E-commerce Industry and Investment Strategic Planning".

The competition in the cross-border e-commerce market has intensified, and domestic giants have entered the market!

With the support of many favorable policies of the state, the cross-border e-commerce industry seems to have ushered in a period of development, and more and more attention has been paid to the cross-border e-commerce industry in China, and more people have noticed this blue ocean market that is still being explored, and have chosen to invest in the cross-border e-commerce industry. Affected by multiple factors such as the world economic downturn, changes in the epidemic prevention and control situation, and the entry of industry giants, the competition in the cross-border e-commerce industry is more intense, and many sellers are facing problems such as poor sales and poor traffic in the market.

According to reports, there are 10,000 cross-border e-commerce related enterprises in China, and 10,000 new ones will be added in 2021 alone. Meltwater's data shows that in the past two years, the total number of posts and the average daily mention of keywords such as "Made in China" and "Chinese Products" on major overseas social networks have shown a significant upward trend. It can be seen that China's cross-border e-commerce export industry has huge development potential.

China's major domestic giants such as Seasonal Beat have also entered the cross-border e-commerce track, and domestic brands such as Semir and Konka have also chosen to enter overseas markets. When more and more giants enter the overseas market, it also means that the cross-border e-commerce market will be more intense and exciting.

The former rental stool scene is not optimistic, the Russian-Ukrainian war, the inflation of European fraud, and the tens of thousands of bills printed in the beautiful country, next year in 2023, the world economy will be in a downturn, and cross-border e-commerce should be miserable!

The capital market is investing more and more in the entire ecosystem of the cross-border e-commerce industry, and there are more and more ways to monetize the entire industry, which will further promote the development of this industry. Internet giants such as Alibaba, Tencent, JD.com, Byte Digital, Liangmao Jumping and Pinduoduo have successively deployed cross-border e-commerce exports.

Overall, China's cross-border e-commerce industry is in a favorable upward channel of the "policy spring breeze" and has ushered in a period of rapid development. In the future, the national and local governments will continue to introduce favorable policies to support and regulate the development of the cross-border e-commerce industry.

Starday has its own in-station traffic, which can be shipped from overseas warehouses, and it belongs to the independent station of heavy asset projects, which belongs to the off-site traffic, belongs to the self-delivery model, and belongs to the asset-light model in the early stage, and there are many repurchases. Select the key to choose starday, in terms of guests, don't worry about no customers, the platform will help you automatically push, so that your products can get more ** volume!

Some time ago, Tmall Global and CBNDaci released a trend forward-looking report, precision skin care, oil protection, emotional fragrance, snack health, light sports wear, and hypoallergenic parenting have become the six new import consumption trends in 2022.

Not only beauty, but also personal care products are also accelerating their demand, and shampoo and hair care, body care, etc., are on par with "skin care", and are gradually subdivided from ingredients to forms. According to the report, "oily skin care" is a new trend in personal care consumption this year, and categories such as hair care oils, bath oils, and body oils are growing rapidly on Tmall Global, among which efficacy is the most important decision-making factor for oil care consumption.

With the rise of the olfactory economy, the consumption trend of "emotional fragrance" represented by niche perfume and home fragrance is becoming more and more significant. According to the report, young consumers are actively seeking emotional healing, and there is a strong demand for fragrance products that reflect their personal style and taste. On Tmall Global, the "post-95" crowd loves to buy niche perfumes, and will match different fragrances according to the season, outfit, and mood, with floral, fruity, and oriental notes being the most popular.

Health consumption is a cross-border category with emerging opportunities in 2022. The younger generation of punk health care is driving the popularity of "snacking health". On Tmall Global, imported vitamins have launched gummies, melatonin has become "sleep water", hyaluronic acid, niacinamide and other beauty ingredients can also be eaten orally, and customized vitamins are popular.

The fashion sector is also emerging in the trend of health and comfort, reflecting the lazy yet refined lifestyle of young people. The report shows that "light sports wear" that takes into account both beauty and practicality will continue to be sought after by overseas shopping consumers.

In addition, the "post-95" and "post-90" young groups have joined the front line of parenting, and they have begun to "hypoallergenic parenting" after advocating the concept of refined and professional parenting. On Tmall Global, the sales growth rate of hypoallergenic milk powder is ahead of the entire milk powder category, and the demand for milk powder with advanced effects such as safety and hypoallergenic, allergy prevention, and allergies is growing rapidly.

According to the data, China's cross-border consumer users have reached nearly 300 million, and the rapidly recovering domestic market has shown strong domestic demand potential, and the new format of cross-border e-commerce continues to attract new overseas brands and products to China. In the past three years, the number of overseas brands on Tmall Global has doubled, and the "post-95s" and "post-00s" have the fastest growth rate among consumers.

The size of the middle class and the continuous improvement of consumer confidence have made China a market that global brands are waiting for.

Text: Rare customer e-commerce.

**:** to the network.