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Chapter 1 Resource Integration.
Section 1 Real Estate Development Direction.
Section 2 The company's core competitiveness.
Section 3 Company Development Strategy.
Section 4: Resource Integration.
Chapter 2 Market Research.
Section 1: The Purpose of Market Research.
Section 2 Content and Methods of Market Research.
Section 3 Writing of Regional Market Survey Reports.
Chapter 3 Analysis of land use potential.
Section 1 The content of the analysis of land use potential.
Section 2 Results of the analysis of land use potential.
Chapter IV Land Decision-making.
Section 1 Basic terminology of land management.
Section 2 Methods of Acquiring Land.
Section 3 Procedures for land acquisition, demolition and land transfer.
Section 4 Main issues that should be paid attention to when acquiring land.
Chapter 5 Estimation of Project Investment Costs and Expenses.
Section 1 Basic Concepts of Project Investment Costs and Expenses.
Section 2 Cost Composition of Development and Construction Investment.
Chapter 6 Comparison of Multiple Schemes and Comprehensive Evaluation of Project Investment BenefitsSection 1 Main contents of project financial evaluation.
Section 2 Basic Methods of Project Evaluation.
Chapter VII Market Positioning.
Section 1 Basis for Market Positioning.
Section 2 Product Quality.
Section 3 Area Ratio and Pattern Ratio.
Section 4 Room Type Design.
Section 5 Marketing Themes.
Chapter VIII Planning and Design.
Section 1 Key Points of Planning and Design.
Section 2 Factors to be considered in planning and design.
Section 3 The process of planning residential areas in China.
Section 4 The Development Direction of Contemporary Planning and Design.
Chapter IX Engineering Construction.
Chapter 10 Marketing and Promotion.
Section 1 Strategy.
Section 2: Advertising Strategies.
Section 3 Marketing Strategy.
Section 4 Sales Execution.
Chapter 11 Property Management.
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Policy environment, economic environment, real estate environment in the region (**, banks, relevant departments, development degree), and homogeneous competitive environment of the project.
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1. The micro environment includes the enterprise itself, consumers, merchants, marketing intermediaries, customers, competitors and the public.
The micro environment has a direct impact on the marketing activities of real estate companies, and at the same time, various actors in the micro environment operate in and are affected by the macro environment.
2. The macro environment includes the population environment, the economic environment, the natural environment, the scientific and technological environment, the political and legal environment and the social and cultural environment.
Although the macro environment has an indirect impact on the marketing activities of enterprises, it is the main factor that causes market opportunities and environmental threats to enterprises, and its impact on the marketing activities of real estate enterprises is extensive and far-reaching.
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1. Responsible for the preparation of technical plans and the review of engineering drawings of environmental protection projects; 2. Responsible for undertaking the source mill and organizing the design and implementation of large-scale environmental protection projects; 3. Guide and solve the practical technical problems in the project number loss; 4. Resident at the project site, responsible for coordination and communication with customers; 5. Preside over process commissioning, prepare process operation report and process commissioning report; 6. Declare information to relevant departments and assist in review.
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Summary. The "one city, one policy" policy toolbox of local governments has been fully opened. In addition to the first-tier cities and other hot cities, all localities have canceled restrictive policies and introduced incentive policies due to urban policies, which can be described as "should be released as much as possible".
"Ensuring the delivery of buildings" is the primary task faced by some cities in promoting the steady and healthy development of the real estate market. Local ** is actively advancing. According to Zhengzhou** report, on September 6, the implementation plan of the special action to ensure the full resumption of work of the city's suspended real estate projects was released on September 6, requiring that all the city's suspended buildings fully resume work before October 6.
At the same time, some cities have taken into account the actual conditions of various places to better meet the demand for rigid and improved housing.
Dear, hello, do the dust is very Hu Xing happy to answer for you, has inquired for you that real estate development enterprises should pay attention to the terms of clear internal balance, and do not appear in the existing ambiguous words.
The "one city, one policy" policy toolbox of local governments has been fully opened. In addition to the first-tier cities and other hot cities, all localities have canceled the policy of restricting the charge, and the incentive policies have been introduced because of the city's policies, which can be described as "should be released as much as possible, and should be out of the rocks". "Ensuring the delivery of buildings" is the primary task faced by some cities in promoting the steady and healthy development of the real estate market.
Local ** is actively advancing. According to Zhengzhou** report, on September 6, the implementation plan of the special action to ensure the full resumption of work of the city's suspended real estate projects was released on September 6, requiring that all the city's suspended buildings fully resume work before October 6. At the same time, some cities have taken into account the actual conditions of various places to better meet the demand for rigid and improved housing.
Please refer to the details for details.
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