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The value of the mini program is very high, for example, the merchants next door have used the mini program to order, which greatly saves labor costs. Liangchuan Technology specializes in developing small programs, you can ask them.
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Benefits of doing Mini Programs.
1. Mini programs can reduce the difficulty of enterprises to access the Internet, reduce the development cost of small programs to a minimum, and WeChat is a super app across the two major systems of Android and iOS, when developing a small program, there is no need to adapt like the development of native APP, which saves enterprises a lot of trouble.
2. Mini programs come with free traffic, and based on the WeChat platform, it is an important breakthrough in the e-commerce industry. At present, a treasure product can only be shared to WeChat in the form of tao password, and it is a stacked commodity noun or attribute, which is of little significance. Jingdong's products are shared on WeChat, which can only be displayed in short text and thumbnails, which is not intuitive enough. However, when the products of the applet are shared, there will be an intuitive large picture, and you can enter the ** direct purchase, which is very convenient for users.
3. Because the applet does not need to be **, many functions of the app can be realized by scanning the code, so it is easier to be accepted by people, from offline to online, and offline stores can think of a lot of consumption scenarios, can get a lot of traffic from offline, small program ordering, convenience stores, etc. are deeply loved by users.
The traffic brought by the applet cannot be ignored, and now, zhifubao, douyin, and today's headlines have all launched applets, and nine major mobile phone manufacturers have joined forces to launch light applications, all of which tell us in all directions that applets have become the standard configuration of enterprises. In today's world where the Internet is so popular, choosing the right way for enterprises to transform can not only help enterprises avoid high trial and error costs, but also help accelerate enterprise transformation and improve enterprise marketing performance.
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1. Bring your own promotion
The nearby Mini Program function that comes with the Mini Program helps merchants to be searched by WeChat users within five kilometers, solving the embarrassment that merchants have nowhere to play. Stores are ranked based on distance, regardless of brand size, which means that the closer users are to you, the higher you are.
2. Within reach, use up and go
Mini Program is an application that can be used without installation, and can reach users at the lowest cost. With the opening of the Mini Program market, Mini Programs are expected to become the standard for enterprises and merchants in the next two years.
WeChat opens up the keyword search of the Mini Program, which improves the chances of enterprises and merchants being searched. At the same time, the WeChat search page also has a shortcut entrance to the Mini Program, which brings more ** and opening opportunities for commonly used Mini Programs.
4. Mini program code
No matter how small the store is, it also has its own brand, and a small program code can become a direct channel for consumers to understand the company's store, and for offline physical stores, the opening rate of scene promotion is higher.
5. Lower cost
For both types of people, Mini Programs can greatly reduce operating costs, from development costs to operation and promotion costs, the cost of Mini Programs is only one-tenth of that of APP, which is a big advantage for both entrepreneurs and traditional merchants.
6. Smoother user experience
Since the launch of the Mini Program, it has continued to release new capabilities, which is simply a blessing for merchants, who can promote their Mini Programs through more channels, and then realize the promotion and transaction of stores and products.
8. The user is the user
As long as the user has used the Mini Program, he will become a user of the Mini Program, and the Mini Program will automatically enter the user's discovery bar Mini Program list, and the Mini Program will achieve the lowest cost to make the product appear in the user's WeChat.
For the same advertising link, the open rate obtained by inserting external links in the *****, reading the original text, the ads at the end of the article and the advertising space of the Mini Program is completely useless, and the open rate of the Mini Program and reading the original text is about 20 times different.
10. Efficient traffic recall
WeChat*** and h5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die, and the small program links online e-commerce to quickly realize the realization and conversion of users, which *** and h5 can't do.
Moments, *** and Mini Programs correspond to social networking, content and services respectively, and these three add up to the most popular monetization scheme of Mini Programs at present - social e-commerce. Circle of friends promotion, drainage, and mini program monetization, this is the *** plus mini program model.
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1.Lightweight.
Mini programs are not like apps, they need to be installed and registered and logged in. The feature of the Mini Program is that it can be used and gone without pretense, and it can also directly authorize user information from the current platform. The decision-making cost of users using Mini Programs is much lower than that of using apps, which is more conducive to attracting users to use them.
2.Backed by ecology.
WeChat Mini Program, QQ Mini Program, Mini Program, Alipay Mini Program, Toutiao Mini Program, etc. One of their characteristics is that they are backed by a huge traffic platform, which has formed an ecology in itself. The use of mini programs can effectively attract traffic from the Fuduan stove ecosystem.
3.Convenient marketing.
If you build a small program**, according to your specific functional needs, whether it is a templated applet or a customized applet, etc., ranging from thousands to tens of thousands, and the recent activity of the bee picking applet recently launched by another city only needs 398 yuan in the first year, including functions such as live streaming, maker distribution, community** and applet**.
Seize the strengths and the purpose.
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