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It should be curbed that the consumption of luxury goods in China is too much, and it no longer only exists in the circle of the rich, and some luxury consumers have also begun to shift to ordinary white-collar workers, as well as young people with little savings. My knowledge is limited, but I also feel that this kind of promotion of hedonism has a negative impact on China's development and culture.
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You can afford to buy it and your life and learning will not be affected, as long as you like it, of course you can buy it. If the condition is good, you can buy more, if the condition is not so good, you can buy less, and if the condition is not good, you can also buy general luxury jewelry. The key is to like it.
Everyone's pursuit is different, some people save money to buy nearly 10 million school district houses, in order to let their children go to prestigious schools, not lose at the starting line; Some people don't look good, and there are more than 20,000 pots at home; There are also people who have a simple appearance and like to collect famous paintings. These people don't like luxury jewelry, and the conditions are not necessarily good, but they have their own hobbies. So do everything according to your heart, but don't be blind!
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People who live in wealthy families don't call luxury goods luxuries, for them they are just daily necessities. The vast majority of people are still ordinary people. Personally, I think it's a waste to buy luxury goods, because some ordinary things are very easy to use, there is no need to buy luxury goods to use, and we don't need special luxury goods to decorate in our social circle, and there shouldn't be so much spare money to buy a complete set of luxury goods to use.
The cost of buying luxury goods actually takes up a lot of resources for people with average family conditions. There are even some people who borrow money to buy luxury goods, let alone loans, so it is not worth advocating that the advanced expenses are for the purpose of buying luxury goods.
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For example, watches, our ordinary watches have dozens of batteries, but luxury watches are hundreds of batteries for batteries, and the corresponding consumption will also increase, so it's not that your living standard has reached a certain height, so don't buy luxury goods. As a gift between husband and wife, in this case, many people will choose to buy a luxury to make each other happy, but in fact, to be honest, after buying luxury goods, the joy is just for a while, and then it is faced with a shortage of living expenses, and the life of a tight life, compared to luxury, a bouquet of flowers may give people a stronger sense of happiness.
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I feel that there are rich people in this society, but only a small part, most of them are civilians, maybe this is the general living conditions But I think, even if the conditions are mediocre, the appearance is mediocre, everyone has a pursuit, luxury this kind of thing, for ordinary people, it must be talked about, the first feeling is that it is too wasteful, in fact, when you want to get something in the end, this kind of satisfaction, very good! So I don't think you can blindly pursue luxury, but you must treat yourself well, and one or two pieces will not break the bank!
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It depends on personal preference. I like to buy one or two pieces, like me, who don't pursue luxury goods, just want to save money to buy a house, and live with or without luxury, but also to buy good-looking and fashionable bags, clothes and shoes.
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My husband's salary is 100,000 yuan a year, I have a little bit of income myself, I have a two-year-old child at home, my parents do not provide any support, and I have to bear the mortgage, so my life is still relatively poor, I also like luxury, I look at it, I think about it, but in order not to let my family eat soil, I am limited to looking, but if it is slightly better than me, I can save a little bit at the end of the year to buy tens of thousands of luxury goods, or at least not to eat the state of soil, I personally think it can still be bought, The joy of a woman getting a luxury is smashed with money, there is no should and should not, only to buy or not to buy.
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Our quality of life will not change dramatically because of a few luxury items, but the cost of buying luxury goods can affect ordinary small days, although luxury goods will make people feel happy, but in the future, what you send is not as good as the previous time, you will feel that you have become stingy, life, contentment!
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Luxury is the pursuit of every girl, shopping to see the most exquisite decoration of the store and the window of the most ** clothing, shoes, bags and accessories will shine, girls' pursuit of luxury seems to have become an innate characteristic, is reasonable. But there are two prerequisites: economic independence and rational consumption.
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Summary. Hello, dear, I'm glad to answer for you, one, profit, you can make yourself look like you have status, more confident that you can attract people with higher wealth and status, and there are more opportunities. Second, luxury consumption will overdraft our future wealth, the current enjoyment is the future debt repayment pain, and will make other aspects of your life lower, and will make your vanity skyrocket, will pursue more expensive things will make yourself more unaffordable.
Hello, dear, slippery is happy to answer for you, one, profit, you can make yourself look like you have status, more confident that you can attract people with higher wealth and status than the letter reform clan, there are more opportunities. Second, luxury consumption will overdraft our future wealth, the enjoyment of the present is the pain of repaying debts in the future, and it will reduce the level of other aspects of your life, and will make your vanity skyrocket, and you will pursue more expensive things will make yourself more affordable.
Therefore, for luxury consumption, we should buy what we need within our means, rather than spending a lot of money to buy things that we don't need.
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I can share some common thoughts and preferences of consumers that may inspire you.
For many people, what they most want to buy is an experience or a feeling. It could be a trip, a food trip, a cultural experience, a **meeting, or a special moment with friends or family. For some people, buying a luxury item may also be what they want most, which could be a piece of jewelry, a designer outfit, or a luxury car.
Also, some people may prefer the feeling of enjoying a luxury while shopping rather than actually needing it. This kind of consumption behavior is called "conspicuous consumption", but it does have its rationality. In some cases, buying luxury goods can bring a sense of satisfaction and pride, making people feel that they are special and valuable.
In conclusion, each person's consumption behavior is unique and depends on their individual needs, values, and lifestyle. No matter what you want to buy the most, it's important for Shouli to remember that shopping should be based on practical needs and rational thinking, not out of ostentation or vanity.
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Luxury goods refer to items that are not necessities of life, **high, and have a unique design. Common luxury items include:
1.Luxury fashion: such as LV, Dior, Chanel, Hermes and other brands of clothing, shoes, accessories and other banquet liquid.
2.Jewelry: such as diamonds, jewelry, watches, etc. from brands such as Cartier, Tiffany, etc.
3.Bags: such as LV, Hermes, Chanel, Xiangliang Gucci, Prada and other brands of handbags, bags, etc.
4.Perfume cosmetics: perfumes, cosmetics, skin care products of brands such as Chanel, Dior, Estee Lauder, etc.
The more expensive luxury goods are often those of the most prestigious brands, and their ** are often several times more expensive than the side items of ordinary brands.
For Bao Ma, buying the lowest luxury means that you can meet both personal pursuits and family financial burdens. Some pressures may push many mothers to choose to buy luxury goods that are relatively cheaper but of high quality, easy to combine, easy to match and practical. In the future use and life, it is also a value choice for Bao Ma to buy luxury goods to enhance her image and bring enough economic feedback to the family.
In addition, in the consumption of the Bao Ma brand, quality, durability, practicality, fashion and cost performance are all factors that need to be considered.
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The current situation of luxury consumption in China.
1) The consumption age is younger.
In foreign countries, the main consumer groups of luxury brands are generally between 30 and 40 years old, and the age group of Chinese luxury consumers ranges from young people in their 20s to people around 50 years old, but 20-year-old and 30-year-old consumers have become the main force of Chinese luxury consumption, and the number of Chinese consumers in this age group is 11 times higher than that of Japan. According to a 2007 survey of urban youth in China, more than 60 percent of young people agree with the concept of "life is time to be happy" and are willing to buy luxury goods. China's luxury consumption has become a trend of younger consumption.
For example, the minimum age of consumption for the Dunhill brand in China is about 5 years lower than that in Europe, the United States and other countries, and it is about 25 years old. [2] The reasons for this are, firstly, because China is currently a developing market, and there are many successful examples of young people who have the financial power to consume luxury goods; Second, some young people whose economic ability has not reached the level of consuming luxury goods are also consuming luxury goods in order to realize their luxury dreams. According to this, young consumer groups can be divided into two types of consumption:
people who can really afford luxury goods" and "people who spend all their money to buy a small luxury item". In addition, it is worth mentioning that Chinese women spend a lot on luxury goods. The emergence of financially independent working women has changed the previously male-dominated customer base of China's luxury industry, and fashionable and affluent urban women are willing to treat themselves and are fascinated by the charm of luxury.
2) Consumption is concentrated in foreign brands, and there are almost no independent brands in China to participate in the competition At present, China's luxury market is almost all occupied by foreign brands, and China's luxury consumption is actually Westernized, which is related to the fact that we do not dominate the world's top brands. [3] Not to mention domestic famous brands, even "Made in China" foreign brands have reduced their value, which is related to many factors such as Chinese's consumption concept, consumer culture, and the successful operation and large-scale attack of foreign brands. Luxury brands are mainly from developed countries such as Europe, the United States, and Japan.
In Europe, luxury goods range from silver, bronze, crystal glass, leather, publishing and upholstery, to name a few. Swiss army knives and zippo lighters fascinate many young people, while China's luxury market is an unopened gold mountain, although there are luxury brands such as "Shuijingfang" and "Guojiao 1573" in China, but the number of people is really small, and there is almost no competition with foreign luxury brands. In fact, there is no shortage of local luxury products in China, and China has a good gene for the growth of luxury brands
Make a set of permanent tailors with suits of tens of thousands of yuan, high-end mahogany furniture, and those tributes related to the royal family in Chinese history, such as Nanjing Yunjin, etc., but due to the lack of strategic vision and brand promotion means of "going out", China's local luxury products are not familiar and loved by foreign countries and even their own nationals. China's luxury market is attracting the attention of many foreign luxury brands, but unfortunately Chinese luxury goods are lacking and have not attracted enough attention from local Chinese entrepreneurs.
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The biggest problem with China's luxury consumption:
1. The proportion of income level and luxury consumption is not coordinated, that is, there are many consumers who exceed their own economic conditions to consume ahead of time or over-consume, of course, it can contribute to the formation of this kind of consumption and the unaudited credit card limit issued by major banks in China.
2. The proportion of luxury gifts is huge, remember the statistical analysis of a survey company, in 2009, more than 50% of domestic luxury consumption was used for business gifts, and the problem here is that the cost of luxury goods is included in the operating cost of the enterprise rather than the cost of personal consumption.
3. The deeper problem is the mentality of Chinese people comparing with each other.
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In recent years, there have been some changes in Chinese consumers' attitudes towards luxury goods, some of which are as follows:1The consumer base is young and diversified.
As China's younger generation joins the luxury consumer group, the consumption trends of this group have changed. The new generation of consumers is more focused on the brand than the **, and they are more concerned about the quality and uniqueness of the product. 2.
Consumption advocates introvertedness. In the past, "flaunting wealth" used to be a motivation for luxury consumption, but now more consumers are emphasizing the intrinsic value of consumption. They pay more attention to quality, craftsmanship and the performance of details, and pursue a high-quality lifestyle.
3.Environmental protection of consumption concepts. At present, due to the increasingly serious social and environmental protection problems, more and more consumers have begun to pay attention to the idea of environmentalism and simplicity, which has also led them to pay more attention to sustainable lifestyles, pay attention to the environmental protection of products and social responsibility when shopping.
4.Digitization of consumption patterns. The popularity of the Internet and the rapid development of e-commerce have allowed many consumers to choose to buy luxury goods through the Internet at home, which greatly reduces the inconvenience of shopping, and through digital platforms such as social networking, the marketing of luxury goods has become more convenient and flexible.
In conclusion, due to the changing social environment and the transformation of consumer needs, Chinese consumers' attitudes towards luxury goods have changed significantly, becoming more mature, rational and diversified.
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