Kendall, the former CEO of PepsiCo, passed away, what contributions did he make to PepsiCo before?

During his tenure as CEO, he built PepsiCo into a snack and beverage powerhouse, and at the height of the Cold War, he introduced American Coke to the Soviet market, driving sales growth by nearly 40 times.

During Kendall's tenure at PepsiCo, the company's performance increased by about 40 times, which had a significant impact on rival Coca-Cola. His most successful move was the launch of the "Pepsi Next Generation" campaign during his tenure as CEO, making Pepsi popular with a new generation of young people.

PepsiCo has a very famous event - Coke for **, which is from Kendall, and PepsiCo's advertising and marketing Kendall has made a huge contribution.

He served both PepsiCo and PepsiCo CEO for 23 years and nearly 39 years with PepsiCo. As CEO, he launched the "Pepsi Generation" marketing campaign, which shaped Pepsi into a trendy, youthful drink He led Pepsi sales to nearly 40 times, selling Pepsi to the former Soviet Union during the Cold War.

Selling drinks to the former Soviet Union increased Pepsi sales by 40 times, etc. Kendall's greatest pride in life was the sale of Pepsi to the former Soviet Union, and during his reign, Pepsi sales increased by 40 times.

Kendall made a great contribution to Pepsi, at the beginning Pepsi was just a small company, but under Kendall's promotion, it went to the world stage, first opened the window with Coke during the Cold War between the Soviet Union and the United States, and then signed with Jackson to shoot commercials, sponsored his world tour, and then sat on an equal footing with Coca-Cola, and Pepsi is still popular among people.

Kendall's road to fame was also difficult, and he also went from the grassroots level to this point step by step, when he first entered Pepsi, he was an operator, then a driver, and then a sales position, because his previous experience related to him being very social, so he soon became the vice president of sales of Pepsi. Sponsoring the country's exposition with Pepsi during the Cold War, and then having Pepsi show its face in front of the Soviets, everyone could not resist the taste of Coke and successfully marched into the Soviet zone. At first, the Soviet region and the United States exchanged vodka, and then the Soviet economy became more and more depressed, and the military ** was exchanged for coke.

It can be said that Kendall broke the hearts of the Soviet people with Pepsi, even faster and more effective than military wars, of course, this was just a joke at the time. Later, Pepsi launched a Coke war against Coca-Cola, and it was also a complete victory. Now that I look at it, in fact, Pepsi and Coca-Cola are almost as famous, and everyone may have their own preferences in terms of taste, but not professionals can't actually see that the specific ** is different.

It can be said that Kendall made Pepsi, and it can also be said that Pepsi made Kendall, and he will be an unshakable figure in Pepsi. <>

The news of Kendall's death came as a surprise at the age of 99He has been with PepsiCo for 39 years and has devoted almost all of his best years to PepsiCo's career. I hope he will go all the way, because you all know Pepsi, and in the future, because Pepsi will definitely make you famous.

At the National Exposition that year, he single-handedly pushed Pepsi to the throne of "the representative of the capitalist commodity economy", and let a small can of Coke leave a figure in the annals of the Cold War. Later, in the "Coke War" with Coca-Cola, he was even more small and big, and finally became an equal with the giants. Under Kendall's leadership, Pepsi has long been no longer a simple soft drink, but a cultural symbol that has been engraved in the history of the development of the United States.

Kendall was the founder of Pepsi. At PepsiCo, Kendall has been on the job for 23 years, during which even after retirement, he still returned to the company many times, and it can be said that without Kendall, it would be difficult to have such a delicious Pepsi today.