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1.There are two sides to everything, there are advantages and disadvantages, and when people recognize it, they often objectively depend on the advantages that outweigh the disadvantages, and they all depend on the present, and rarely have a more long-term vision of things. The threshold for live streaming is low, and in the Internet circle, which has a lot of traffic, a series of fees for physical stores are abandoned, and the cost is lower, so that the same goods are more expensive in physical stores, and of course choose cheaper.
But what appears is its disadvantages, because everyone is rubbing online, so the physical store is not optimistic, everyone may not be difficult to find that many physical stores are losing money, followed by a series of closures, so that the number of people who are unemployed because of physical stores far exceeds those who are employed online, which will do more harm than good. With the rendering of the Internet, individual businesses and manufacturers are slowly marching towards e-commerce, and no one pays attention to the entity, making things all day long. But the entity is the foundation of business, no matter how spectacular the foundation of a high-rise building is, can it withstand the wind and rain?
How long can it stand? Will it become a stumbling block to a country's development?
2.Friends who used to like online shopping should remember that online shopping was still very good at that time, there were few fakes, things can be said to be great value for money, and the customer service attitude is also very good, so more and more people choose online shopping. But slowly the quality is getting worse and worse, there are more and more fakes, the attitude of customer service is getting worse and worse, and many things are not responsible for the relationship between the seller.
There are even some merchants who put gold on their faces through rebates and brushing orders, and various routines of selling goods are also staged, so this also makes many people choose physical stores again, after all, physical stores can be seen to be believing, and it is convenient to return and exchange, which cannot be replaced by online shopping.
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Why oppose it, I think it's a good idea.
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The pros outweigh the cons:
First, live streaming allows talent to stand out. In front of the live broadcast, we gave talents in various fields the opportunity to display their talents, thereby promoting the sales of many products. For example, Internet celebrity Li Jiaqi sells lipstick, Li Ziqi promotes food, and various Internet celebrity sales talents such as clothing and watches continue to stand out.
If there is no live broadcast, Li Jiaqi is still a mall teller, and Li Ziqi may still work in a certain company. It is precisely because of live broadcast that these excellent online sales elites even have the ability to drive the popularity of an industry.
Third, with live sales, middlemen can be reduced to earn the price difference, that is, the manufacturer directly faces the customer, and the customer places an order, and the order of the enterprise is generated, so that the wholesaler and retailer are saved to earn the price difference, and there is no need for layers of **. Directly from the manufacturer to the majority of fans and customers. In this way, both manufacturers and consumers can benefit and implement a win-win situation.
Fourth, live streaming can make the production efficiency of enterprises higher and reduce the sales cost of enterprises. The live broadcast of large quantities of orders obtained through online sales can stabilize the production of physical enterprises, reduce the inventory and sales costs of enterprises, and help enterprises quickly recover funds in a timely manner.
What's more worth mentioning is that before there was no live webcast, enterprises had to build their own product sales terminals, so they had to rent stores, recruit sales personnel, and do advertising and marketing, which cost a lot. Now after doing live sales, the investment in the sales terminal can be reduced or completely exempted.
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The total volume of transactions will increase to a certain extent. A batch of broadcasters will make money,A number of traditional brick-and-mortar stores will go out of business。Online employment opportunities are increasing, while offline employment opportunities are decreasing.
The head live streaming platform will make a lot of money. I guess that's all there is to it.
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It will have some impact on the real economy. After all, online shopping has long been a business trend. In terms of live broadcasting, Zhengzhou Jindouyun Company is very good. If you need to read my profile.
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An anchor Wei Ya brought more than 2 billion goods, and not many people benefited, more than 2 billion were evenly distributed to the real economy or **, how many people were fed? Therefore, the anchor brings goods to the pure pit economic system, the biggest tumor.
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Hello, as long as it is legal to sell goods, it will be protected by law, thank you!
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Live streaming, because there is no normal after-sales channel, once there is a problem, you can only find the anchor. If the anchor ignores you, you can't defend your rights.
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Protected by law, because the seller is responsible for the quality.
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Internet celebrities bring goods through live broadcasts, and now the industry is relatively chaotic, and there are all kinds of Internet celebrities, and the quality of the goods they bring is also different.
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Internet celebrities live broadcast with goods, I feel that they are all uneven now, I don't dare to believe it too much, this feeling is right, you can't blindly believe that Internet celebrities bring goods.
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Well, my teammates watched it one night last night and said, oops, I forgot who said his goods were not good, that sock was torn as soon as I wore it, no, but the one I bought, if you buy it, find that fan has a lot of praise.
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In fact, if an Internet celebrity brings goods live streaming, you have to look at the traffic of this Internet celebrity, or whether he often broadcasts live?
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Live streaming belongs to social e-commerce, and it is a fan economy, because I trust it, I believe it, so I want to try, for unreasonable products, I am also very disgusted, but one is willing to fight and one is willing to suffer, this is the essence, so it doesn't matter whether you just need it or not. What matters is the faith fee of the Leek Sect.
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I also don't have a good impression of bringing goods, a big anchor. There are tens of thousands of people**, and then they connect with e-commerce and buy products, which feels like encouraging people to buy, similar to accomplices, and then he gets a commission.
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It is recommended that custom women's shoes can be sold. Because women's shoes are a necessity for fashionable girls, and ready-made women's shoes on the market are sold wholesale, there must be no good sales, after all, fans' eyes are bright. If you can find a factory that customizes women's shoes, customize hundreds of pairs of leather women's shoes, and the style manufacturer will design it for you.
It is estimated that after a live broadcast, it will be sold out. Because fans know that the number of your customized women's shoes is limited, and it is impossible to have the same style on the market, plus the anchor explains the popular elements of customized women's shoes, one analysis, seconds sweep away!
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Now more and more people are watching live broadcasts, and the traffic is large.
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This must be feasible, now that the online live broadcast is so popular, the way of offline sales in the e-commerce industry is not good, and e-commerce is already an inevitable trend! The goods in your hands are fixed, so it is particularly important to choose a reliable live broadcast platform. I've been in contact with,It should be the service attitude of the cloud rhino V service is very good,The live broadcast process is many-to-one,24 hours of live broadcast,There will be people guarding 24 hours a day,The most important thing is that the effect of bringing goods is very good。
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Or you have to see if you have a certain amount of experience in bringing goods and, excellent eloquence ability, some people are facing the camera, and they can't even speak clearly, so if you want to really do e-commerce live broadcast, you not only need your own ability, but also a certain amount of manpower, because someone has to give you a stir-fry about the popularity of the live broadcast, otherwise there will definitely be no one to watch the new one.
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Do you have experience in live broadcasting, do you have a traffic base, if you have it, you still have an honest one** It's more stable.
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Now many of them have signed with the company, because the company will give you more traffic, but one of the most important things about signing a company is experience, so it is recommended to find a training class if you have zero foundation, and learn systematically first.
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Now it is easier to do live streaming with goods, and it is more suitable for daily necessities, clothing, and skin care products.
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This depends on your own selection, after all, you have to choose the type of product according to your own fan base.
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Choose for yourself, and bring which type of goods you like, but the premise must be professional.
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Live streaming must be supported by strong data, spring, summer, autumn and winter are different for different products, and the data is different for different socio-economic environments, so professional real-time data analysis is required.
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You can go to Mi88 to take a look, which can help merchants quickly and accurately connect with Internet celebrity anchors.
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Carefully study your own fan base and figure out their:
1. What is the consumption capacity and order threshold? Unit value.
2. What are the reasons for following you? Entry point.
3. What kind of person do they want to be? Root of demand.
4. What do they want to be? Point of Demand.
Figure out these four questions, and the answers will come out.
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The rise of live streaming has allowed e-commerce people to see a new dawn and see it as a new weapon for bringing goods. However, few have succeeded. So, what are the secrets of success in live streaming? First, the height.
Li Xiaolu opened a live broadcast to bring goods, mainly in the way of introduction and use, he used the goods on the spot, and then let the audience observe, if it is good. The audience will naturally buy the product.
The advantages of Douyin are obvious: the platform is big enough, there are many active customers, and the conversion rate is big enough. But the disadvantages are also obvious: >>>More
If the celebrity live broadcast brings gifts, of course, there is a platform to share dividends with the artist. The platform will definitely ask for some basic fees, and then the rest is the artist's money.
Live streaming does not require the cost of renting land, utilities, and can save a lot of labor costs, but the supply of e-commerce will not be too different from the supply of physical stores, but the quality is the same.
The potential risk of online celebrity live streaming is that the quality of the goods is not able to be ***, and there may not be better after-sales service, resulting in customers who buy bad products and cannot return them.