Why was Sun Wukong not chosen as the mascot of the Olympic Games

Caryophyllum greenerum friends.

Regarding your question, Mr. Han Meilin, the designer of Olympic Fuwa, has already made it.

Teacher Han said that there are two reasons for this problem:

First, there is no extension meaning, and the added value is relatively low.

Second, the image of Monkey King has been deeply rooted in the hearts of the people, and it has appeared in various products, and if it is used as a mascot, it is inconvenient to protect intellectual property rights.

In general, it is the reason why there is too little money, hehe

In addition, the friends upstairs are not foreigners who don't know Sun Wukong, nor that they don't like Sun Wukong, but in fact, because Sun Wukong's popularity is too high, so its added value will be low, which Mr. Han also explained. In fact, he didn't use Sun Wukong as a mascot, and he also felt very sorry.

If you are chosen as a mascot, why do you have to wear a hoop charm!

If that's the case, I'd better be a Spartan warrior!

According to the routine of the mascot designer, if Sun Wukong is a mascot, it can be deduced that Zhu Bajie, Tang Seng, and Sha Seng must all be mascots, plus Fuwa, a total of nine, too much. So I don't choose Monkey King. This is why the Eight Immortals Crossing the Sea, Liangshan Heroes and other mascots were not selected.

Hehe, personal opinion.

Sun Wukong is just a deified monkey in **. Moreover, its conduct, especially the havoc in the Heavenly Palace, gives an unpleasant impression, and is even considered a bad deed. Maybe it wasn't selected because of that.

Think about it, fuwa is 5 ah, how much does it cost to buy a set, how much money can you make to buy a monkey? It's purely an economic account haha.

Upstairs is pure teasing. Here's the fact: at that time, the Beijing Olympic Committee finally had three plans when considering the mascot, one was the Monkey King, the other was the giant panda, and then the current Fuwa.

The reason why the first two were eliminated is about the following: after Little Japanese comics and Hollywood movies, Sun Wukong is no longer just a Chinese specialty, and he can't represent China well, and he can't make people immediately associate with China as soon as he sees it, so he gives up; The giant panda is just the opposite, it is too Chinese, only China has it on the whole earth, if it were not for China's generosity, now there is a statue in foreign zoos at most, so it does not match the spirit of the Olympics, and it has given up. Just as the mascots of the Sydney 2000 Olympics weren't kangaroos and platypuses, they were too regional.

First of all, it's too ugly.

The second is upstairs

Because Sun Wukong is a god!

Because he is an illusory character, only Chinese worship.

If Sun Wukong does it, it is estimated that the white bone spirit can also do it!

Categories: Social and People's Livelihood.

Analysis: Monkey King "is not conducive to intellectual property protection."

"Monkey King" has won the love of many Chinese and foreign people, and there are many works created based on this prototype to compete for the mascot of the Beijing Olympic Games. But in the end, there are two main reasons for Sun Wukong's "defeat", one is because of his high popularity. Because Sun Wukong has a high reputation in China, Japan, Vietnam and many other Asian countries and regions, and the development of its extended products is also quite common, it will encounter considerable difficulties in the protection of intellectual property rights.

When the Beijing Olympic Organizing Committee and relevant departments conducted an investigation on intellectual property registration, they found that the brand registration of "Monkey King" involved almost all fields, and the space for re-development was very narrow, which was not conducive to the intellectual property protection of mascots and the development of market sales.

The second is that "Monkey King" is a well-known literary image in China, and almost everyone knows the story of selling blind in the air, and developing it into an Olympic mascot is not conducive to the definition and extension of its connotation, and it is difficult for the story to be new.