Why has the Japanese brand Uniqlo always been widely loved by consumers?

QualityThe quality of Uniqlo's branded clothing in the same price range is really not too good!

For a student party, Uniqlo's ** is still relatively close to the people. And it is often discounted, which is acceptable to the general student party. The clothes brands I often buy are Meibang, Yichun, HM, and Uniqlo, and I will buy these brands at the beginning, and slowly I will find that the quality of them is really different.

As someone who has been working with these brands for a few years, Uniqlo is absolutely the winner.

Uniqlo's design style is very minimalist, which is very much in line with my aesthetic. And its material is really very comfortable, and one of its clothes usually has a lot of colors, and there are very few colors that step on thunder. Basically, I bought the clothes I chose after trying them on, and they really looked good.

And its clothes are not the kind of "disposable", that is, the kind that is worn this year and cannot be worn next year. It's really good quality. I've bought other brands at the same price, and I won't name which brand.

Bought a base shirt and a pair of bucket pants, wore them for a month or two, washed them a few times. As a result, the green undershirt faded and became green and yellow, and I couldn't wear it out at all, and my pants were wrinkled. I also spent more than 200 yuan on these two at the time, which is not too cheap, but I didn't expect them to be scrapped so quickly!

Since then, that brand has been put into the cold by me.

And Uniqlo is really a treasure brand, and it is often discounted. If you go often, you will find his discount rules, and the discount will be really cheap! The point is that the quality really can!

And the category is complete, it is simply my exclusive wardrobe, the material is particularly skin-friendly, especially in line with the aesthetics of young people. I bought Uniqlo with the mentality of giving it a try, and I fell in love with it once I bought it!

In short, there are too many clothing brands, if you want to really gain a foothold in such a big market competition, in addition to design, the most important thing is quality, quality is the first choice for modern people to buy goods!

The main thing is that it is economical and the style is simple and generous.

The main reason is that this brand has been deeply rooted in the hearts of the people, so everyone is also particularly obsessed with it. That's why I like it so much that I keep buying its clothes.

Because UNIQLO makes young people's models, everyone likes their styles very much, and the important point is that their prices are moderate, so they have always been widely loved by consumers.

Because the style of the clothes is simple and easy to match, the other is that the quality of the clothes is still relatively good, which is very comfortable to wear compared to others, and it is also relatively moderate.

Because Uniqlo has a wide range of consumer groups, the age is generally between 5 and 35 years old, and the style and fashion personality meet the aesthetics of most people.

I have to say that the Japanese brand Uniqlo is indeed very suitable for mass consumption, and his stewardship is also very fashionable, and at the same time, it is relatively reasonable, so it has been widely loved by consumers.

UNIQLO is a common brand in Japan, and it can be worn by students and office workers.

UNIQLO (English name: uniqlo, Japanese kana pronunciation: is the core brand of Fast Retailing in Japan, established in 1984, when it was a small clothing store selling suits, has now become an internationally renowned clothing brand.

Masashi Yanai, the current chairman and general manager of UNIQLO, introduced a hypermarket-style apparel sales method for the first time in Japan, and realized the low cost of store operations through a unique product planning, development, and sales system, which led to a boom in UNIQLO sales.

UNIQLO took the lead in launching online shopping business in China's brand clothing retail industry, and its network *** was released on April 16, 2008, UNIQLO's **** store and external ** at the same time, and an average of 2,000 pieces were sold every day after the store opened. In addition, UNIQLO will open three new stores in Shanghai next month, bringing the total number of stores in Shanghai to 11; Uniqlo will double the total number of stores in China in 2012.

It is the most common brand, the owner of Uniqlo is the richest man in Japan, and the secret of his success is small profits but quick turnover.

Uniqlo is a Japanese brand.

UNIQLO (English name: uniqlo, kana pronunciation: is the core brand of Fast Retailing Japan, established in 1984 as a small clothing store selling suits, and is now a household name.

The current chairman and general manager, Masashi Yanai, introduced the first hypermarket-style apparel sales method in Japan, and realized the low cost of store operation through a unique product planning, development, and sales system, which led to a boom in UNIQLO sales.

As a Japanese casual brand, UNIQLO is loved by many consumers, and UNIQLO insists on selling modern, simple, natural and envy easy-to-match products. The intrinsic meaning of Uniqlo is to provide the goods that customers want with reasonable and credible ** by abandoning the unnecessary decoration of the warehouse-type store and adopting the supermarket-type self-service shopping method.

Fast Retailing Co., Ltd., which created the Uniqlo brand, was formerly a private company in Yamaguchi Prefecture that opened in March 1949, and was changed to a joint stock in May 1963, and was originally known as Ogori Shoji Co., Ltd., which was changed to Fast Retailing in 1991.

Brand Concept:

Uniqlo is an abbreviation for Unique Clothing Warehouse, which is a casual casual wear that provides consumers with "good products at low prices and quality assurance", and has achieved remarkable results during the economic downturn in Japan.

Fast Retailing's company name is Fast Retailing, which has a lot of special meanings. FAST + RETAIL embodies the fundamental spirit of how to quickly commercialize customer requests and how to provide products quickly, and expresses the unshakable belief that they want to become a retail company with a global concept of fast food culture.

The concept is to provide clothing that can be worn by anyone, anywhere, and in large quantities at reasonable and credible levels through a uniform service around the world.

Now more and more fast fashion brands are becoming popular and becoming more and more popular. They are very popular with people. Uniqlo, which we are very familiar with, is one of them. But some say their clothes are ordinary, but why are they so popular? Let's talk.

The reasons why Uniqlo is such a fast fashion brand are:

Uniqlo is popular because its clothes are super cost-effective, but as a fast fashion clothing brand, the ** of Uniqlo clothing belongs to the middle level. At the same time, it ensures that there are very good manufacturers to provide the materials required for production, so that the best of UNIQLO clothing can be formulated on the basis of cost, which makes UNIQLO clothing have a super high cost performance.

The second reason for Uniqlo is that they are popular because they rely on their own designs, the biggest design style of Uniqlo clothing is the basic style design, whether it is a shirt or a sweater, jeans adopt a consistent basic design to get a sense of fashion. Some basic things are more appealing.

Handicraft technology and design: In addition to high-end outdoor brands, UNIQLO should be the only brand that promotes and uses special fabric technology in daily wear, such as heattech, blocktech, etc. Sure, this may be a marketing gimmick, but these technologies that add points to everyday use are very appealing to consumers like me.

In addition, Uniqlo's design is basically the same basic classic, while also intelligently offering a wide range of colors and fabrics. Everyday wear doesn't change much. I bought a batch of almost identical clothes that would never go out of style every quarter, which was the most suitable choice for me as a conservative person.

The main revenue of the Uniqlo brand** can be said to be Chinese consumers. In a sense, Uniqlo can have such a good daily development in China, and the most important thing is that it is supported by Chinese consumers. In fact, in terms of the global revenue of its entire brand, Chinese consumers contribute most of its turnover.

The Uniqlo brand was considered their national brand when it was in Japan, and it was a very ordinary Japanese brand. <>

When he was in Japan, the response from the public was not high, but when he slowly entered the Chinese market, it was mediocre at first, and he won the support of a large number of consumers with his high quality. But at that time, the Chinese market had not been fully opened, especially Chinese young people did not buy Uniqlo accounts. Because Uniqlo's clothing design is relatively simple, and the color is relatively monotonous.

For the original young consumer group, they are not keen to choose such a brand, because wearing it will make them look 10 years older. But then Uniqlo seemed to have caught its own wealth password and pushed its own brand clothing by joining forces with Internet celebrities. You will find that whenever Uniqlo releases a new product, many Internet celebrities will start to share their outfits on social platforms**and**, and the reason why many consumers rush to buy Uniqlo clothes is because they see the outfits of these Internet celebrities.

I have to say that some fashion bloggers do have their own ability when matching these items, and some styles that seem relatively simple seem to have a sense of style after their matching. As a result, many young consumer groups followed, and with this trend of Internet celebrities, they began to buy clothing of the Uniqlo brand. And this brand can be regarded as being respected by this kind of large-scale area, so it began to rise in an instant.

But judging from the current situation, it seems that it is starting to decline again.

Previously, the main revenue of the brand** was the fees paid by various brands, as well as the income from the sale of the brand, as well as the fees of other franchisees.

Uniqlo has always occupied the absolute advantage of the domestic market, from 2015 to 2020, Uniqlo has continuously ranked first in the sales list of Tmall's "Double 11". Moreover, Uniqlo often co-branded with other trendy brands, and its revenue ** mainly comes from this.

It is the Chinese market. It has opened a lot of stores in our country.