When MediaTek was menacing, Samsung broke Qualcomm s rhythm, what should Qualcomm do next?

In this way, the analysis believes that the accident will inevitably affect the mobile phone manufacturers that have long-term cooperation with Qualcomm, including Apple and domestic Xiaomi, vivo, OPPO, etc. For MediaTek and Huawei, it is more conducive to seizing the 5G market. MediaTek will encounter more violent suppression in the future, and it is obvious that MediaTek's technical research and development strength is not as good as Qualcomm, which allows Qualcomm to have a unique advantage in the high-end chip market to ensure its own profits, and then engage in a fierce battle with MediaTek in the low-end chip market.

Qualcomm has established a joint venture with the mainland mobile phone chip company Lianxin Technology to license low-end chips to it, and it will expand the market in Chinese mainland, while it has launched mid-end chips and mid-to-high-end chips in the mid-end market to suppress MediaTek, because Chinese mainland is MediaTek's largest market, facing this layout is obviously not conducive to MediaTek. <>

Samsung LSI in LTE baseband technology basically keep pace with Qualcomm, even better than Qualcomm in processor research and development, at present it is not satisfied with only its own mobile phone ** chip began to sell its mobile phone chips to Chinese mobile phone companies, Meizu has a number of mobile phones using Samsung's chips, in fact, Meizu was also a staunch supporter of MediaTek before, and now Meizu has determined that it will use Qualcomm, Samsung, MediaTek chips, MediaTek chips, MediaTek can be described as another blow to MediaTek.

MediaTek has been losing continuously since the second half of 2016, lagging behind its competitors in technology, resulting in a continuous decline in market share and gross profit, and last year's quarterly chip shipments even fell below 100 million pieces, and MediaTek gradually fell into a low ebb. It was not until the second half of last year that the P23 and P30 chips were urgently launched to stabilize the market, and the goal of this year is mainly to reverse the decline and focus on the mid-end chip market.

Think rationally about your own industry status and continue to develop your own high-end brand.

Increase investment in R&D funds and introduce new talents.

Increasing investment in R&D funds should continue to find ways to adapt to their own footsteps.

A Qualcomm spokesperson has already said that the Snapdragon 210 device for entry-level devices will be available soon, and some more are in development.

Calm down and discover your own technology.

Qualcomm can only research on its own, is there any way.

Let's actively look for ways to cope.

Snapdragon 210 devices for entry-level devices are coming soon.

I guess I'm going to keep looking for something to fit in.

Transform your own development strategy to respond positively.

There is a saying that the era has long been heroes, heroes have achieved the era, mobile phone chips Qualcomm and MediaTek have always been competitors, but then MediaTek has not been very concerned about the market, so it has caused a situation where Qualcomm almost monopolizes the situation, especially the high-end market of Android mobile phones, only Qualcomm, of course, Kirin has said otherwise, now Kirin has basically been broken, until the arrival of 5G, Qualcomm's monopoly situation has been continuing, In the face of the new environment of 5G, MediaTek finally began to face up, Since a press conference at the end of '19, netizens have begun to shout MediaTek's yes slogan.

Now that it's the end of 2020, how did MediaTek perform this year? We might as well look at a set of data first, speak with real data, recently MediaTek released a revenue report for November, and the revenue of the camp in November reached 100 million yuan, a month-on-month increase, an increase over the same period last year, at the same time, with the development trend of the Internet of Everything in the 5G era and the popularization of 5G in many countries and regions around the world, MediaTek 5G mobile phone chips will achieve a soaring trend, in addition, MediaTek is also involved in smart home and Internet of Things chips, with the growing demand for this, MediaTek's fourth-quarter revenue will continue**.

In fact, in 2020, MediaTek's overall development is very good, in this important stage of 5G popularization, the high-end 5G chip Dimensity 1000+ was launched, and the comments on the Internet were applauded, comparable to Qualcomm, and even ahead of Qualcomm in some places, and Qualcomm was also given the title of Paste Pass by netizens at this time, MediaTek withdrew from a number of 5G chips, high-end, mid-range, low-end, rapid attack, and this year the manufacturers equipped with Dimensity series chips are gradually increasing, Xiaomi, OPPO, vivo and even Huawei's glory also use a large number of MediaTek chips, MediaTek's high-end series is making efforts, the mid-range market is expanding, and the high-crack shed is still squeezing toothpaste, Qualcomm's future days will not be so peaceful, and it will be greatly affected.

5G is the era of the Internet of Everything,In addition to mobile phones such as smart TVs、Notebooks、Smart home will also use new chips,MediaTek in the smart TV market also has a good performance,Chuanghe Chenwei、Changhong、Xiaomi、OPPOThe smart TVs of these manufacturers have adopted MediaTek's chips,If you know more about TV,You will find that MediaTek still has a pivotal position in the field of TV。

MediaTek is also holding on to the Chromebook laptop market, and both ACER and HP have released Chromebook laptops equipped with MediaTek chips. At the same time, MediaTek also released two Chromebook chips, MT8192 and MT8195, last month.

MediaTek relies on the new market of 5G and the strategic direction of diversification, and has successfully achieved a big turnaround, especially the performance of the mobile phone market is eye-catching, and it is still looking forward to the head-to-head game between MediaTek and Qualcomm.

I think there is a reason for the leaky sail technology and strategy, if a company wants to become bigger and stronger, it must return to the hail, and it must use a very good strategy and a very good technology.

Qualcomm has been able to develop to this day, which shows that the company's technology is very strong, so it has a firm foothold in the market.

It should be a strategic mistake. At that time, they did not choose to innovate, but chose to move steadily. We only pursue temporary stability.

Qualcomm Snapdragon processors and MediaTek processors can't actually say which one is good and which one is bad.

At present, MediaTek has done a better job in terms of energy consumption and power saving; Qualcomm Snapdragon has done a good job in terms of performance, and each has its own advantages, depending on which aspect you pay more attention to in terms of daily use. You can't think that this is good and this is bad.

And the quality of the processor also depends on the horizontal comparison, for example, the latest MediaTek processor is definitely better than the previous Qualcomm Snapdragon processor.

Take MediaTek's latest P60 as an example, this processor is similar to the Qualcomm Snapdragon 660.

MediaTek Helio P60 processor, 8-core architecture, its single-core score is 1524, multi-core score is 5871, and the popular processor Snapdragon 660's single-core score is not much different, and the multi-core score is even closer. From this point of view, this MediaTek P60 processor has the strength to compete with the Snapdragon 660, and the P60 will use a 12nm process technology, so it will have better performance in terms of power consumption.

In addition to the improvement in hardware configuration, the MediaTek Helio P60 processor has also made a difference in AI. Following last year's P23 and P30 support the popularization of dual cameras and full screens, this time on the P60, there is a possibility to open the AI artificial intelligence function as a standard function to mobile phone manufacturers, accelerating the popularization of AI technology.

MediaTek P60 processor will be the mainstream product promoted by MediaTek in 2018,I believe that many domestic manufacturers will use the chip,In addition to the previously rumored OPPO、vivoIn addition,Xiaomi has also recently rumored to use the P60 chip。 For users who pursue cost-effectiveness, there is another good choice, MediaTek has beaten down this set of combinations, and there will be a good show in the competition in the mainstream mobile phone market this year.

1. Qualcomm CPU product line is very rich, from low to high can be divided into S1, S2, S3, S4 four grades, of which S1 is mainly aimed at thousand-yuan entry smartphones, with poor performance; The S2 is aimed at mid-range single-core phones, while the S3 is developed for regular dual-core phones.

2. S4 is Qualcomm's next-generation processor, which adopts a new "Krait" architecture and 28nm process, and has extremely powerful performance, mainly used in high-end multi-core smartphones.

3. Qualcomm is now the largest mobile phone chip manufacturer, accounting for more than 50% of the market share of the mobile phone chip market.

4. The biggest feature of Qualcomm CPU is high integration, Qualcomm chipset integrates communication modules, users only need a Qualcomm processor to basically achieve all the main functions, so it greatly shortens the product development cycle.

5. Qualcomm's processor is still relatively cost-effective.

6. Because Qualcomm adopts its self-developed processor architecture, the performance is still quite powerful in the same level of processors. For example, the previous generation of Scorpion processors, due to the addition of some out-of-order execution capabilities, compared with the same level of A8 architecture processors, has more performance advantages.

7. Each CPU can run independently, and the frequency of each CPU can be adjusted separately according to the complexity of the task, which is theoretically more power-saving. However, in terms of actual performance, it is about 30% lower than that of processors with a "synchronous multi-core" design.

Strong R&D capabilities, just like Intel's CPU has always been stronger than AMD.

The background is different, Qualcomm belongs to the top enterprise of this industrial chain, and has the right to speak and patent rights to the communication system, such as CDMA2000, this is led by Qualcomm, any device that supports CDMA must give Qualcomm patent fees, whether you are Apple or Samsung, this is enough to see Qualcomm's position in this industry.

In the history of mobile phone CPU manufacturing, Qualcomm has more heritage, many WM mobile phone CPUs in the previous WM era are Qualcomm's, and Android devices have been mainly Qualcomm's CPUs from the beginning, several G1, G2, G3, the first Nexus, and in addition to a handful of models, Nexus is basically Qualcomm, even if Huawei has HiSilicon, the only Huawei foundry Nexus6P is also Qualcomm, which can also be seen at least at the level of cooperation with Google, Qualcomm is stronger than other companies.

Let's talk about MediaTek MTK, in the era of Nokia's hegemony, MTK lives on copycat machines, MTK has also created the prosperity of Huaqiangbei, and with the rise of Android machines, copycat machines began to decline, Huaqiangbei is almost empty, MTK is facing a crisis, and it has also begun to transform, and the processor at the beginning is also for the low-end market.

Turn over about 2013year,At that time, there were a large number of thousand-yuan machines using MT6589 on the market,This processor has created a lot of firsts in the industry,It also makes MediaTek smoothly transformed,But what,People,Enterprise,It's easy to get carried away when it's too smooth,X10That isMT6795It's MTK's attempt to enter the high-end marketCPU,But it was turned into a thousand-yuan machine by Lei Jun's Redmi Note2,Later, although it was also proven to have good performance,But it's not enough to call itself a "flagship" , The comprehensive performance is similar to Qualcomm's 808, and there is also a "wifi door", which can also be seen that MTK's attainments are still not enough.

X20,X25,These two are the most popular processors in MTK recently,Comprehensive performance is equivalent to Qualcomm652,It is also used by many mobile phones,Mainly thousands of yuan machines,But it can be seen,Qualcomm suppressed more powerfully,Because there are also Snapdragon 650 and 652 machines at the same price to choose from,But judging from Redmi Note4 and 360N4S,Undoubtedly,MTK can give manufacturers more concessions, Because these two can be sold so cheaply under the premise of supporting CDMA (that is, under the premise of handing over Qualcomm's patent fees).

Although X25 is known as the flagship, compared to 820, even if it is the downclocked version of Xiaomi Mi 5820, the performance is still a little worse, X25's Antutu running score is about, the 820 running score is about, and the "full blood" 820 running score is as high as 14W.

The background is different, Qualcomm belongs to the top enterprise of this industrial chain, and has the right to speak and patent rights to the communication system, such as CDMA2000, this is led by Qualcomm, any device that supports CDMA must give Qualcomm patent fees, whether you are Apple or Samsung, this is enough to see Qualcomm's position in this industry.

In the history of mobile phone CPU manufacturing, Qualcomm has more heritage, many WM mobile phone CPUs in the previous WM era are Qualcomm's, and Android devices have been mainly Qualcomm's CPUs from the beginning, several G1, G2, G3, the first Nexus, and in addition to a handful of models, Nexus is basically Qualcomm, even if Huawei has HiSilicon, the only Huawei foundry Nexus6P is also Qualcomm, which can also be seen at least at the level of cooperation with Google, Qualcomm is stronger than other companies.

Let's talk about MediaTek MTK, in the era of Nokia's hegemony, MTK lives on copycat machines, MTK has also created the prosperity of Huaqiangbei, and with the rise of Android machines, copycat machines began to decline, Huaqiangbei is almost empty, MTK is facing a crisis, and it has also begun to transform, and the processor at the beginning is also for the low-end market.

Turn over about 2013year,At that time, there were a large number of thousand-yuan machines using MT6589 on the market,This processor has created a lot of firsts in the industry,It also makes MediaTek smoothly transformed,But what,People,Enterprise,It's easy to get carried away when it's too smooth,X10That isMT6795It's MTK's attempt to enter the high-end marketCPU,But it was turned into a thousand-yuan machine by Lei Jun's Redmi Note2,Later, although it was also proven to have good performance,But it's not enough to call itself a "flagship" , The comprehensive performance is similar to Qualcomm's 808, and there is also a "wifi door", which can also be seen that MTK's attainments are still not enough.

X20,X25,These two are the most popular processors in MTK recently,Comprehensive performance is equivalent to Qualcomm652,It is also used by many mobile phones,Mainly thousands of yuan machines,But it can be seen,Qualcomm suppressed more powerfully,Because there are also Snapdragon 650 and 652 machines at the same price to choose from,But judging from Redmi Note4 and 360N4S,Undoubtedly,MTK can give manufacturers more concessions, Because these two can be sold so cheaply under the premise of supporting CDMA (that is, under the premise of handing over Qualcomm's patent fees).

Although X25 is known as the flagship, compared to 820, even if it is the downclocked version of Xiaomi Mi 5820, the performance is still a little worse, X25's Antutu running score is about, the 820 running score is about, and the "full blood" 820 running score is as high as 14W.