How does a hot pot restaurant want to recharge the membership card

Need to know the benefits of doing a membership card, this kind of copywriting as long as you can give the customer the policy from the customer's point of view to describe, it is a good copy, the important thing is what the actual customer can get by doing the membership card.

For example, "new customers apply for membership cards, this consumption is free" you say these words, how many customers will be attracted?

Membership points are a means for major merchants to promote consumption, which can not only increase the number of merchant members, but also increase the actual income and increase the repurchase rate. However, at present, many major businesses and enterprises are only doing membership marketing activities, and membership points are not expected by members. Why is that?

This is because members are not interested in membership points, and the membership points system cannot impress people's hearts. How can the membership points system be more impressive?

How can the membership points system be more impressive?

Clause. 1. The membership point system should truly give members preferential treatment.

There are many ways to use membership points, but in the end, it is to give members the actual discount. If the points are only given to the member for this experience, rather than allowing the customer to get more benefits, the member does not have to go through a lot of trouble to get it. Therefore, the membership point system must really bring enough benefits to members, so that customers can feel the value of their membership status.

Clause. 2. Diversity of ways to obtain membership points.

If it is difficult to obtain member points, and the proportion of the exchange of the proportion itself is too small, so that the member does not care about the points, and the membership points have no value. The way to obtain membership points should not be too difficult or too easy, and the method of obtaining points should be formulated in a comprehensive way to use points. If the number of points exchanged is large and the gifts are relatively valuable, then it is relatively difficult to obtain points; On the contrary, it should be easier to obtain; The two should be relaxed, reasonably matched, and adjust the integral ratio in real time.

Membership points should be used in conjunction with member discounts or other promotions, so that the effect will come faster and better. On the contrary, if there are only member points, there is no difference between ordinary member consumption, so it cannot stimulate the interest and desire of members, which shows that members prefer discounts, discounts and price reductions.

Clause. Fourth, the ultimate purpose of membership points.

The ultimate purpose of members to obtain points is to obtain more discounts, and the accumulated points in the membership card should allow customers to spend the points. Generally, merchants are redeeming gifts with points, and many merchants' gifts are unsalable products or very cheap products, so that customers have no interest in consumption. So to choose a very affordable points** applet is fastened!

According to the actual situation of the merchant, the WeChat applet that matches the landing scene of the merchant is created, and the points issuance rules are formulated in combination with the actual operation of the merchant, and a complete WeChat applet points system is built to bear the cost of point issuance, and it can also provide the merchant with a points exchange chain. Labor-saving, worry-saving and time-saving, low-cost points marketing.

At present, the most used in the marketing of hot pot restaurant recharge card is how much to charge as a meal for free, this method is suitable for many stores, whether it is a win-win situation for operators or consumers, but why is the current status quo for most consumers still not buying?

Personally, I think that today's consumers do not buy the card charge, but the form of promotion disgust leads to not buying, everyone also has a personal feeling, has an instinctive rejection of the promotion, so how to solve this problem?

Personal advice is the best way is to put an end to the waiter's active promotion, by putting up posters in the store, banners, and even placing labels in a conspicuous position on each table, etc., so that customers take the initiative to have the desire to apply for membership, and finally add the casual sentence of the cashier at the front desk of the customer checkout, "You need to recharge for membership?" Meals are free of charge! ”

Everyone should maintain a rule that no sales pitch is the best pitch.

The first Jukebao can help you quickly lock the prospective users around the store, and at the same time obtain the relevant data of the prospective users, support export, do WeChat marketing, and can also use the system's built-in screen pop-up message to push your promotional information with one click, so that your users can know your home's shirt posture activities for the first time.

The second is to push the screen ad, as long as the mobile phone of the surrounding user is turned on, your activity information can automatically pop up, where to go, where the ad is pushed.

I hope the above sharing will be helpful to you who are running a business.

This is mainly considered from the business side.

To consider how to promote customer secondary consumption, you can consider enough VIP card discounts, etc., to consider giving feedback to old customers? 20% off card discount for old customers and so on.

3.Is the membership card electronic? Preferably electronic, with very good maintenance and interaction from the client.

4.Of course, VIP members should be treated differently, do you know his dining needs, dining tastes, and dining hours? Is there a VIP one-on-one special service?

For example, recently, if Futian is in the sky, her system is relatively cold, so she can prepare a little ginger soup for the women who teach the cold in the system, invite them to the store for breakfast, and distribute the ginger soup. Ginger soup is not delicious, and it is not made in every restaurant, but it is indeed very much needed by female customers who work in the office, especially in the morning to drink ginger soup to ward off the cold. This kind of dedication alone has made customers remember you.

It also promotes repeat consumption.

It must be right to consider the needs of customers.