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B2B (Business to Business) refers to a type of market field, which is a marketing relationship between businesses and businesses. E-commerce is a concrete and primary manifestation of modern B2B marketing. It will be the enterprise intranet, through B2B** close integration with customers, through the rapid response of the network, to provide customers with better services, so as to promote the business development of enterprises.
Simply put, it's business-to-business. There will also be C in e-commerce, and C stands for consumer.
Hope it helps.
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It is a business **, that is, a network platform between business-to-business and business-to-business, providing a place for display, trading and consulting, which is usually built by a third party; Simply and straightforwardly: it's a co-transaction**.
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The economic behavior of enterprises is oriented to enterprises, such as Hongtu.com, which specializes in this line.
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B2B is a model of e-commerce, which is the abbreviation of business-to-business, that is, business-to-business, or e-commerce between enterprises, that is, the exchange of products, services and information between enterprises through the Internet. (Points are given for satisfaction).
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B2B (Business-to-Business) is the exchange of goods, services, and information between businesses through the Internet. This form of e-commerce is done from business to business. Generally, it is mainly based on information release and matchmaking, mainly to establish a bridge between businesses.
For many businesses, B2B e-commerce is an unprecedented marketing promotion experience. It helps enterprises to achieve multi-angle promotion. At present, the development speed of China's B2B industry is very rapid, there are B2B e-commerce such as Dunhuang and Alibaba, and the famous B2B e-commerce ** abroad is eBay, eBay as the international mainstream, providing a convenient and fast platform for buyers and sellers.
The characteristics of B2B e-commerce are as follows:
1. The transaction object is relatively fixed. Unlike ordinary consumers, whose transaction behavior is more casual, the objects of corporate transactions are generally relatively fixed.
2. The transaction process is complex but standardized. Transactions between enterprises generally involve large amounts of money and there is no room for mistakes.
3. A wide range of trading objects. There are many goods that are not ordinary items that are traded by enterprises, and the goods traded by enterprises can be almost any kind of goods.
According to the characteristics of the B2B business model, the B2B model can be divided into two major types:
The enterprise-centric B2B business model is that the enterprise establishes its own e-commerce platform, opens the platform to the business partners of the enterprise, and makes the information quickly transmitted by sharing information with the business partners. Maximize the automation of business information transmission and processing. This model can be one seller to multiple buyers, or one buyer to multiple sellers.
The B2B e-commerce market model is a model that brings together many sellers and buyers on the same e-commerce platform, and each merchant publishes relevant information or actively looks for business partners to sell, purchase or exchange or even trade. This model is still in the initial stage of e-commerce development, such as some B2B representatives of the e-commerce ** services provided by the primary electronic market as a symbol, only to maintain a loose supply and demand relationship with buyers and sellers, the connection between enterprises is not close, only a few B2B e-commerce platforms can provide the best trading system. The services that B2B e-commerce** can provide are limited to electronic markets, and other links such as logistics and payment cannot be solved.
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In fact, B2B refers to the process in which both the supply and demand sides of e-commerce transactions are merchants (or enterprises, companies), and they (they) use Internet technology or various business network platforms to complete business transactions. E-commerce is a concrete and primary manifestation of modern B2B marketing.
The B2B mentioned has the following three elements:
Cooperation: Establishing a cooperative relationship with a logistics company to provide the ultimate guarantee for consumers' purchasing behavior is one of the hard conditions of B2B platforms.
Source orange branch service: logistics is mainly to provide consumers with purchase services, so as to achieve another transaction.
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The four basic modes of B2B.
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