Why is advertorial promotion so popular?

First, the cost is low, which is negligible compared to traditional advertising.

The first reason for the popularity of advertorial marketing promotion is that the cost of promotion is relatively low, which is incomparable to traditional advertising, which requires a lot of money in the production of topics, but if you use professional advertorial marketing and promotion, you can save a lot of advertising costs.

Second, the advertorial has been published for a very long time.

Generally speaking, the advertorial marketing promotion method can be published on a lot of **, and the advertorial is included in the large portal ** or the news network, if the popular advertorial marketing promotion article is fortunate to be included in each household**, it is generally a long-term existence, can maintain a long period of promotion, and the article can also be kept for a long time to browse.

Third, the publicity effect is good, which is better than traditional advertising.

The third aspect of the popularity of advertorial marketing promotion is because advertorials are easier for everyone to accept, and they don't want commercial advertisements to have obvious commercial nature, which avoids the overly blunt side of advertising, so this is also the reason why many companies gradually turn to advertorial marketing and promotion, especially the advantage of being superior to traditional advertising is to make more enterprises choose the form of advertorials for promotion.

It can be seen that there are many reasons why soft and micro marketing promotion can be so popular, first of all, the traditional advertising cost is relatively high, but the way of advertorial marketing promotion can greatly reduce the cost; Secondly, when the advertorial is released, it can be included in many portals**, and can be browsed at any time; The third is that advertorials do not have obvious commercial nature, so more people can accept them.

Advertorials are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, advertorials are commonly used in a way of their own brand optimization, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.

1.It can be published through major ** advertorial publishing platforms.

4.Advertorials do not require long-term and large monetary investment like advertisements, and advertorials can be used for a long time as long as they are published once.

6.Enterprises can also take screenshots of the promotional reports of the portal and put them on the printed matter or brochure for customers to see, so as to increase the authority and brand of the enterprise.

7.Advertorials are more effective than short-term advertising, which can promote sales and achieve the effect of publicity.

8.Advertorials are cheaper, more practical and more convenient than TV ads and magazine ads.

By writing advertorials, not only are all engines included, but the traffic is also soaring. I believe that the next PR update should have an improvement.

From the use of the program to the modification of the template, from the production of the logo to the collection of content, from the article to the release of information, this series of actions is often completed by the webmaster alone. This is the case with the small station.,Open the old webmaster's computer and you'll find two more,One more is ** more,Two more is more software,What flash、Fireworks、Frontpage, etc.,These are the stationmaster's eating tools,Of course, one can not be less。

All in all, doing ** is a science. Every day, I will encounter this or that problem in the process of making a station, and over time, I will have a lot of experiences and feelings. This lays a good groundwork for writing advertorials.

1.Is it useful, first of all, it depends on the ** you posted** is not traffic!

For example, the traffic of this ** is very small, or the customers above are not very accurate, then it is basically useless!

2.Whether it is useful or not, the second thing depends on whether your advertorial is contributing value and whether it is really useful to customers!

If it's all junk articles, it's basically not used or used!

Because the information on the Internet is very flooded now, if your advertorial can't contribute value, can't solve the questions of potential customers, or your advertorial is very poorly written, not very attractive, it is basically useless!

3.Again, if your advertorial is just pushing the product hard, not pushing your personal brand, you can't see a single figure in the whole article, and it's basically useless!

Advertorial promotion chooses Shenzhen Zhihui Blue Media Technology, Shenzhen Zhihui Blue Media Technology, a one-stop resource trading platform, a one-stop delivery platform established by borrowing rich resources accumulated over the years, reverse communication is committed to changing the current communication status quo, through network brand marketing, to help enterprises develop against the current, follow the trend, welcome to consult.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

The promotion of the text is equivalent to a soft advertising implant in the article, which can reduce the psychological vigilance of consumers and avoid the impulse to want to cross away as soon as they see the advertisement, which can subtly change the consumer's impression of the product.