What kind of advertorial marketing is popular and what is advertorial marketing?

Many companies think that writing an advertorial and posting it on the Internet, and then it can be seen by customers, and then come to buy their own products, but this idea is wrong. So how can advertorial marketing achieve the best results?

1.Advertorials are made for the audience.

Many times, we feel that the purpose of advertorials is to promote and advertise, but because the utilitarian color is too serious, our advertorial color is also very grand, which scares away users. Advertorials are born for the audience, and only when the audience really pays for them, your advertorials can be regarded as achieving the best promotion effect. Otherwise, no amount of advertising and product promotion will be in vain.

2.Precise audience targeting.

One type of marketing isn't for everyone, although we want as many people to pay attention as possible. But it is not that the net is scattered and the harvest is greater. Instead, you'll miss out on your real potential users.

Combined with your own research, determine the audience group, in order to truly target these effective people with information. The irrelevance of the content and the overly strong advertising color can only cause disgust from irrelevant people.

3.Capture your audience's tastes.

This means that we need to carefully analyze what the audience really likes. Don't think that any kind of information can be disseminated, even if it is disseminated, it will be submerged by the sea of information, and there will be no real promotion effect. In order to achieve the best communication effect, it is necessary to conduct systematic research on the needs of the audience and grasp the appetite of the audience, so as to attract the attention and reading of many audiences.

To a certain extent, the audience's taste can also determine that your advertorial can get a better promotion effect.

4.Pick the right release**.

After researching the users and writing the advertorial, the next step is to choose the ** published by the advertorial. Inclusion, news source, rate, etc. are all important criteria for consideration. And the average user doesn't know about these and doesn't know how to contact them, so how to publish it?

Users can quickly publish news and advertorials to about a few companies across the country, so that enterprise information can quickly cover the whole network.

5.Conversion of advertorial marketing strategies.

The release of advertorial information does not mean that the work is complete. You have to really examine how much benefit this advertorial can bring you, which is what we call the evaluation of benefits. How many people are your potential customers, what group of loyal users, what group of people can really convert into buying users, the number of views, and attention are all strategic conversions that should be completed by advertorial marketing.

And this advertorial effect can provide a reference for the next release.

Advertorial marketing is a marketing strategy that promotes a product, service, or brand by writing informative and persuasive articles to increase traffic, increase visibility, attract potential customers, and enhance brand image.

Persuasive: Advertorial marketing articles need to be persuasive and convince readers that the product, service, or brand being promoted is trustworthy. This requires the writer to have certain writing skills and knowledge of psychology.

The advantages of advertorial marketing are:

Low cost: Compared with traditional advertising, the cost of advertorial marketing is lower, and the effect can be sustainable for a long time.

The process of advertorial marketing usually includes the following steps:

Advertorial marketing is generally released through the media box platform, and then it can be directly published on a large portal, so that customers can learn from passive to active and stupid through your articles, so as to achieve the purpose of making profits. You can write an advertorial for you by staring at the writer on the media box platform, so as to better package your products for you, so as to improve the attractiveness of the advertorial and achieve the purpose of corporate brand promotion and product sales.

What do you think? Looking up and down, looking left and right, it's really not good to click on the mouse, (manual dog head) back to the topic, usually we say that the reason why the soft text is called the soft text, the most subtle thing is that it is "soft", as if the needle is hidden in the cotton, moisturizing things silently. In other words, we need to insert "advertorials" into the text in an invisible way by collecting but not leaking and defeating the enemy.

And hard wide is mandatory to stuff you with a bag of laundry detergent to tell you that it is very good, what ingredients it contains, how many stains it can remove, how fast it can remove stains, and then a series of numbers. As a consumer, you can choose to watch it or not, you can choose to believe it or not. In short, hard wide is forced to appear in front of you, as for whether you want it or not, it doesn't matter.

The soft cover Huiguang is more circuitous, in order to better make you accept, it may weave the data into the story, and wrap the decontamination effect in the emotional topic of "maternal love" to express it to you. Mobilize your emotional cells, it doesn't matter if the product is really good or not, the important thing is that the emotions are in place. Why we think advertorial marketing is important:

In this era when content is king, the importance of advertorials has become more and more prominent, and now many companies have also tilted their main operational strategies to advertorial marketing, and advertorial marketing has also become one of the preferred marketing methods for many marketers. Advertorial marketing is so popular, of course, because it can bring tangible benefits, so specifically, what benefits can advertorial marketing bring? The decline of tradition and the rise of the new in the mobile era, this is an epoch-making habit change, compared to watching TV, everyone prefers to use the ** device to chase dramas, can fast forward, can skip ads, can pause; Compared with a book, everyone prefers to read articles on the app, collect, share, and read them anytime and anywhere.

The era of mobile social networks has changed the way and habits we accept advertising. Advertorial marketing is cost-effective. Compared with traditional TV advertising, the cost of advertorials is low and spreads quickly, even if it is a large advertorial with 100,000 at every turn, but also because of its fan accuracy makes the conversion more direct and simple.

In comprehensive comparison, advertorial marketing is the most cost-effective. The communication of advertorial marketing is more specific and easy to be accepted. TV advertising pursues the best rate and brand endorsement, but advertorial marketing attaches importance to effect and conversion, accurately combines product features and life scenes, tells user stories, and users can substitute themselves as soon as they read it, solve user problems through articles, and it is natural to buy products.

If you want to find someone**, we have our own advertorial team, which has rich experience in advertorial marketing, which can save you a lot of time. We also have our own publishing platform - Xingtian Soft Wentong (), the major domestic channels basically have cooperation, and the resources are the best. And because the ** of each channel to publish the advertorial is transparent, so users can also freely choose the **channel, if there is a demand for advertorial**, you can send us a private message to Xingtian marketing.