Ctrip.com target customers 20, Ctrip.com target customers

At present, Ctrip's target customers are mainly customers in three directions:

1. Stores with star ratings;

2. Airports in various places;

3. Successful people in the middle and high-end.

With more than 600,000 member hotels at home and abroad, Ctrip is the leading hotel reservation service center in China.

Ctrip has set up branches in 17 cities, including Beijing, Tianjin, Guangzhou, Shenzhen, Chengdu, Hangzhou, Xiamen, Qingdao, Shenyang, Nanjing, Wuhan, Nantong and Sanya, with more than 25,000 employees.

In December 2003, Ctrip.com was successfully listed on the NASDAQ in the United States.

On March 21, 2018, Ctrip released the customizer certification system, and the first customizer employment certificate in China was released.

On October 29, 2019, Ctrip announced that it had officially changed its English name to "group".

On April 16, 2021, Trip.com Group was officially listed on the Hong Kong Stock Exchange on April 19.

Target customer group: Ctrip positions its market in the middle-income and above-middle-income white-collar class, providing travel products and services according to their consumer needs and consumption habits, and this market is the main profit**.

At present, Ctrip's target customers mainly consider customers in three directions:

1. Star-rated stores;

2. Airports around the world;

3. Medium and high-end successful people.

Most of them are business travelers and individual tourists, so the seasonality of business is not obvious, and successfully avoid the disadvantage of seasonal fluctuations in the profits of traditional tourism enterprises.

In general, it is a business traveler, a high, medium and low level. But the spending power of the top is strong. In fact, no matter what the target group, Ctrip will provide the same service, and who will not eat the lunch delivered to the door? In addition to business travelers, tourists are also the target of Ctrip's services.

Hello! Thank you for your interest in Ctrip! You can call Ctrip switchboard at 1010-6666 for inquiries. Hope the reply was helpful and thank you for your question! For more information, please visit Ctrip**.

All those who need to go out a lot to fly and stay in hotels! (not just for business travelers).

Ctrip's target market is mainly domestic travel consumers in China. For different target markets, Ctrip will adopt different marketing strategies, such as launching high-end tourism products in some more developed cities, while focusing more on convenience and convenience in small and medium-sized cities. 2.

User demand positioning: Through user behavior and data analysis, Ctrip understands user needs and purchase intentions, and provides corresponding travel products and services according to different user needs. For example, for short-distance travel users, Ctrip will launch peripheral tours and city tour products; For long-distance travel users, more cross-border travel and overseas travel products will be provided.

At the same time, Ctrip will also cooperate with other travel companies to expand brand influence and user coverage through alliances** and other means. 4.Brand Positioning:

Ctrip's brand positioning is mainly to "make travel easier", emphasizing the provision of convenient and efficient travel services. At the same time, Ctrip also focuses on building brand image and reputation, and improves brand recognition and credibility through user word-of-mouth communication and public relations activities. 

Summary. Hello dear, glad to answer for you. The options for customer relations with Ctrip.com are:

1. Informatization of sales and customer service business processes; Integration and automation of the means needed to communicate with customers (e.g., network, etc.); 2. Process the information accumulated by the above two functions to generate customer intelligence and support the strategic and tactical determination of the enterprise.

Ctrip.com's choice of customer relationships.

Hello dear, glad to answer for you. The choice of customer relationship with C Travel Network is: 1. Informatization of sales and customer service business processes; Integration and automation of the means needed to communicate with customers (e.g., network, etc.); 2. Process the information accumulated by the above two functions to generate customer intelligence and support the strategic and tactical determination of the enterprise.

What is the satisfaction of Ctrip's customer management?

The business selects the type of customer relationship:1Buyer-Seller Relationship: The relationship between some companies and their customers remains at the level of a buy-sell relationship.

Customers see the company as an ordinary seller, and the sale is seen as an arm's length transaction with a simple purpose of trading. 2.**The relationship between the relationship between the enterprise and the customer can be developed into a priority relationship.

Hello, dear, satisfaction can, the six elements of culture and health are experience, service, safety, quality, cost, and image.

What is the loyalty of Ctrip.com's customer relationships?

How to save customer relationships.

Hello, dear, such as looking for a place that many people have not traveled to do a guide.

Summary. Dear, I'm glad to answer your <>

1.Have a good credit background to maintain Ctrip's brand image and reputation; 2.Have clear financial records so that Ctrip can accurately understand the customer's spending behavior; 3.

Have a strong customer base and be able to continue to support Ctrip's products and services; 4.Possess effective anti-risk ability, which can effectively avoid the risk of Ctrip's reserves; 5.Ability to provide comprehensive payment services to meet Ctrip's payment needs; 6.

Ability to provide quality customer service to meet the needs of Ctrip's customers; 7.It has a strong market influence and can effectively promote Ctrip's business development.

Ctrip's criteria for selecting customers.

Dear, I'm glad to answer your <>

1.Have a good credit background to maintain Ctrip's brand image and reputation; 2.Have clear financial records so that Ctrip can accurately understand the consumption behavior of customers; 3.

Have a strong customer base and be able to continue to support Ctrip's products and services; 4.It has the ability to effectively resist the risk of celery, which can effectively avoid the risk of Ctrip's reserves; 5.Ability to provide comprehensive payment services to meet Ctrip's payment needs; 6.

Ability to provide quality customer service to meet the needs of Ctrip's customers; 7.It has a strong market influence and can effectively promote Ctrip's business development.

Ctrip selects the customer's channel.

Ctrip builds relationships with its customers through those strategies.

1.Provide quality services: Ctrip focuses on providing quality services to meet the needs of customers and achieve a win-win situation.

2.Strengthen brand promotion: Ctrip strengthens brand promotion through online marketing and offline activities to increase customer awareness and reputation.

4.Conducting customer surveys: Ctrip will conduct customer surveys from time to time to understand customer needs in order to continuously improve its services.