Why do customers fall asleep, and how do you wake them up?

There are many reasons why customers are sleeping, such as the current demand does not match the existing products and services, or because the customer is being tapped by competing products, or even because the customer is in a place that is not covered by the company's channels at this stage, etc. Therefore, through the churn early warning model, these customers who are churning are identified, and the reasons for churn are analyzed for targeted recall. At present, the IQ products of Chuangluo Technology can give early warning of customer churn and optimize its products and services in a targeted manner.

There are two ways to wake up a sleeping customer.

One is through activity incentives, but once this incentive is gone, customers will still choose other companies.

The second is to visit and play the emotional card, which is more important than the quality of the product.

I think customers will fall asleep, one is because of the concerns of the product friend, which requires you to eliminate his concerns. The second is to trust others to be better than you, and you need to visit more often. The third is some more stubborn reluctance to believe in others, this kind of unless there is a big order, it is not recommended to spend a lot of time to do, but once done, it is easy to be the most loyal to you.

Just wake him up, but that's not good.

It's hard for people who aren't easily influenced by others to be hypnotized.

Reasons for the customer's sleep:

How to wake up a sleeping user:

The first step is to find them first, set up user behavior data monitoring based on business type, establish a differentiation point according to the member life cycle, and find the data critical point of member churn, so as to delineate sleeping users.

For example: last click time, last purchase time.

Step 2: Realize accurate user portrait analysis and user insight through technical means, classify sleeping users according to different tag characteristics, and adopt different wake-up activation methods.

Step 3: According to the data feedback, filter out the product or activity information with a higher user conversion rate, and carry out targeted marketing conversion, so as to efficiently complete the user awakening.

It is recommended to try to wake up intelligent marketing, serve a number of large chain brands, activate sleeping users in three stages, differentiate the allocation of attractive profits, tap the potential value of users, create drainage opportunities for stores, and increase sales.

Customer slumber may be caused by the current demand not matching the existing product, or due to the customer's concerns about the product. Wake up sleeping customers can be effectively activated by building an intelligent marketing system through coupons, multiple cards, timed coupons, etc., and intelligently guide sleeping customers, e-commerce, Weibo, and daily in-store customers to precipitate into WeChat customers, quickly expand the private domain user pool at low cost, and reach customers at any time, so as to create an online traffic pool with automatic marketing, intelligent activation, and fission at any time.

A marketing, this method is the most direct, in the background to retrieve the customer's information, choose the right product and contact the customer directly, although a little annoying, but the customer to listen to the introduction, has reached the purpose of awakening.

2. To participate, you can invite customers to give back to old customers, invite them to participate in activities, and you can also give some small gifts appropriately, so as to achieve the purpose of awakening.

3. Interaction, the Internet is developed, and there are usually some small interactions with customers, sending some new product information, anecdotes, greeting messages, etc. This increases the stickiness, and the customer sleeps first, and the seller sleeps first, and you don't have a chance if you don't take the initiative.

Customer retention is to know the product and then buy it, and repurchase it after purchase. If you want users to retain, you must achieve four points of knowledge.

1. Customers can understand product-related information through multiple channels.

2. The product characteristics are higher than those of the same category, and customers can buy them at the first time in many products.

3. After using the product, the customer will continue to buy socks and socks, thus abandoning the previous product.

Fourth, after-sales service, continuous sales return visits.

Summary. How to wake up sleeping old customers and establish a circle of old customers Hello dear, pay attention. "Attention" is a cliché, but it is rare to really do it, and you must make old customers feel valued, so that they feel that you have always cared about him and remembered him.

Attentively. You need to treat your family and friends with care, and so do your customers. We often say that customers are difficult and strange, but in fact, they are no different from friends after getting along for a long time.

These customers will definitely come when there is a need. Preferential. Discounts are very important in the eyes of customers, so in the maintenance of old customers, appropriate discounts are a must.

How to wake up sleeping old customers and establish a circle of old customers Hello dear, pay attention. "Attention", a cliché word in Changzhen, but the respect that is really in place is rare, and it must make old customers feel valued, so that he feels that you have always cared about him and remembered him. Attentively.

You need to treat your family and friends with care, and so do your customers. We often say that customers are difficult and strange, but in fact, they are no different from friends after getting along for a long time. These customers will definitely come when there is a need.

Preferential. Discounts are very important in the eyes of customers, so in the maintenance of old customers, appropriate discounts are a must. After all, everyone wants to spend the least amount of money to buy the products they like, and there is no one who doesn't like good and cheap things.

How to use word-of-mouth marketing from old customers to bring in new traffic.

How to use the old customer branch mu word-of-mouth marketing, the introduction of new traffic hello dear, this depends on what products you have, different products, to use different methods, a common way to match the poor filial piety is to see how the same industry does, that is the channel they found after years of exploration. If you say something specific. It is recommended to consider ** optimization and keyword promotion (using classified information platforms, B2B platforms, etc.).

The effect is still good. The cost performance is also relatively high. If the investment is relatively large, you can use the news ** to do a good job of brand reputation.