Inferior advertising What are the ultra low violations of advertising laws

Your question is a little unclear Advertising: Due to the different criteria for categorization and the different perspectives from which the problem is viewed, there are many types of advertising.

It can be divided as such.

1. Advertisements are classified according to the standard of communication media, which are mainly divided into: newspaper advertisements, magazine advertisements, television advertisements, film advertisements, slide advertisements, packaging advertisements, radio advertisements, poster advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, etc. With the continuous increase of new media, there will be more and more types of advertising according to media.

2 Based on the scope of advertising, advertisements can be divided into international advertisements, national advertisements, local advertisements, and regional advertisements.

3 Based on the target of advertising, advertisements can be divided into consumer advertisements and commercial advertisements.

4 Based on the advertiser, advertising can basically be divided into general advertising and retail advertising.

There are different classifications and inferiority, and it is impossible to talk about it.

I studied advertising, and what I think of as a bad ad is the kind of ad that you watch many times but can't remember. Good ads are not only very creative, but also good ads that make you look bored but that you remember very clearly. For example, Brain Platinum **partner.

After all, the purpose of advertising is to promote a product, and as long as you remember it, it's a good advertisement. If you can't remember, no matter how creative you are, it's also a shoddy advertisement.

- 2002 China's Top 10 Failed Advertising Slogans.

1. Seven brand suits are men who make women's hearts move.

2. Give a gift to give brain platinum.

3, Jiuxin Mites Ting Soap: Look, you infected the mites to your daughter 4, the delicate son of the sky smiled and looked at the wind and clouds.

5. When the hair falls in love with fertilizer, it is unexpected.

6. Dano Day & Night Film, your new choice.

7. Chen Xiaochun's Hongxing Erke shoes.

8. Come and go and drink a cup of Zhijiang.

9, Zhang Weijian's happy lang.

10, how are you with Starshu's stomach?

Legal Analysis: Ultra-Low Violation of Advertising Laws. The use of words such as "ultra-low" in advertisements is suspected of publishing false advertisements.

Where false advertisements are published, the departments for market regulation are to order that the publication of advertisements be stopped, order the advertisers to eliminate the impact within the corresponding scope, and give a fine of between 3 and 5 times the advertising costs, and where the advertising costs cannot be calculated or are clearly low, give a fine of between 200,000 and 1,000,000 RMB; Where there are three or more violations within two years or there are other serious circumstances, a fine of between 5 and 10 times the advertising costs is to be given, and where the advertising costs cannot be calculated or are clearly low, a fine of between 1,000,000 and 2,000,000 RMB is to be given, and business licenses may be revoked, and the advertising review organs are to revoke the advertising review approval documents, and do not accept their application for advertising review for one year.

Legal basis: Article 28 of the "Advertising Law of the People's Republic of China" Where an advertisement deceives or misleads consumers with false or misleading content, it constitutes false advertising.

Advertisements are false advertisements in any of the following circumstances:

1) The goods or services do not exist;

2) Information such as the performance, function, place of origin, use, quality, specification, composition, producer, expiration date, sales status, and honors received of the goods, or information such as the content, provider, form, quality, sales status, and honors received by the service, as well as information such as promises related to the goods or services, are inconsistent with the actual situation and have a substantial impact on the purchase behavior;

3) Using fictitious, falsified, or unverifiable scientific research results, statistical materials, survey results, abstracts, quotations, and other such information as supporting materials;

4) Fabricating the effects of using goods or receiving services;

5) Other situations where false or misleading content is used to deceive or mislead consumers.

Inferior advertising words (virtually destroying the Chinese Chinese language): rhyme: people rely on clothes, beauty depends on makeup! Who is good for moon cakes, look at the opening! Happy base camp, good mood every day!

Homophony: Spot immediately, don't leave acne! Stomach, how are you? Bonnie, help you wash, Bonnie wash!

Lianlian: I use "Shengyu", I am more confident! **Constantly, good songs constantly! Life changes, and the quality of Rongsheng refrigerator remains the same.

Contrast: Light makeup, heavy makeup, not as good as bright makeup!

Polyphonic words: It turns out that life can be more beautiful!

Puint intended: Rise higher and higher the rising sun! See you tomorrow, see you every day! Chunlan, let spring always follow you!

Broken sentence: The stomach must be cured: The stomach must be cured!

Metaphor: Euro floor, healthy ship deck!

Anthropomorphic: a mattress that breathes, a mattress that dreams of cleaning.

Loop: Wanjiale, Le Wanjia!

Jing Police: There is no best, only better!

Exaggeration: Dancing with wolves, showing off your true colors as a hero!

First, "the world's first, China's unique" - coconut palm coconut water.

Inferior causes: Sharp Spramble.

1. Mistakenly dump consumers. Coconut palm coconut water is not the "first" of coconut milk technology, nor is it the only Chinese coconut silver juice.

2. Exaggerate and brag about yourself, which makes consumers very disgusted, especially "a must".

Second, "washing is healthier" - Li Lijie.

Inferior causes. 1. Disgusting! Shouting about private products makes consumers feel disgusted.

2. The advertising slogan is written very vulgarly, not vulgar but vulgar!

Advertise, advertise widely. Therefore, the popularity or visibility of the advertising method you choose is particularly important; Then there are different advertising methods, advertising locations, etc., for different groups of people; Then there's the issue of cost. Of course, advertising must be wide, so the first point is the most important!

Advantages and disadvantages of the above 6 advertising methods:

For example, the advantage of the first one: the cost is lower and the visibility is good; But there is a fatal disadvantage. That's the area you're advertising, and the number of this shade canopy, universality is extremely important.

Similar awnings can be found everywhere in first-tier cities; However, in second- and third-tier cities, such facilities may be relatively rare;

Everything else can be considered from these aspects.

Legal Analysis: Ultra-Low Violation of Advertising Laws. The use of words such as "ultra-low" in advertisements is suspected of publishing false advertisements.

Where false advertisements are published, the departments for market regulation are to order that the publication of advertisements be stopped, order the advertisers to eliminate the impact within the corresponding scope, and give a fine of between 3 and 5 times the advertising costs, and where the advertising costs cannot be calculated or are clearly low, give a fine of between 200,000 and 1,000,000 RMB; Where there are three illegal acts within two years or there are other serious circumstances, a fine of between 5 and 10 times the advertising cost is to be given, and where the advertising cost cannot be calculated or is clearly low, a fine of between 1,000,000,000 and 2,000,000 RMB is to be given, and the business license may be revoked, and the advertising review organs are to revoke the advertising review approval documents, and do not accept their application for advertising review for one year.

Legal basis: Article 28 of the "Advertising Law of the People's Republic of China" Where an advertisement deceives or misleads consumers with false or misleading content, it constitutes false advertising.

Advertisements are false advertisements in any of the following circumstances:

1) The goods or services do not exist;

2) Information such as the performance, function, place of origin, use, quality, specification, composition, producer, expiration date, sales status, and honors of the goods, or information such as the content, provider, form, quality, sales status, and honors of the service, as well as information such as promises that the goods or services are inconsistent with the actual situation, and have a substantial impact on the purchase behavior;

3) Using fictitious, falsified, or unverifiable scientific research results, statistical materials, survey results, abstracts, quotations, and other such information as supporting materials;

4) Fabricating the effects of using goods or receiving services;

5) Other situations where false or misleading content is used to deceive or mislead consumers.

Ultra-low violates the law of advertising. The use of words such as "ultra-low" in advertisements is suspected of publishing false advertisements. Where false advertisements are published, the departments for market regulation are to order the publication of the advertisements to be stopped, order the advertisers to eliminate the impact within the corresponding scope, and impose a fine of between three times the advertising cost and five times the amount of the advertising cost, and where the advertising costs cannot be calculated or are clearly low, give a fine of between 200,000 and 1,000,000 RMB; Where there are three or more violations within two years or there are other serious circumstances, a fine of between 5 and 10 times the advertising costs is to be given, and where the advertising costs cannot be calculated or are clearly low, a fine of between 1,000,000 and 2,000,000 RMB is to be given, and business licenses may be revoked, and the advertising review organs are to revoke the advertising review approval documents, and do not accept their application for advertising review for one year.

First, "the world's first, China's unique" - coconut palm coconut water.

Inferior causes: Sharp Spramble.

1. Mistakenly dump consumers. Coconut palm coconut water is not the "first" of coconut milk technology, nor is it the only Chinese coconut silver juice.

2. Exaggerate and brag about yourself, which makes consumers very disgusted, especially "a must".

Second, "washing is healthier" - Li Lijie.

Inferior causes. 1. Disgusting! Shouting about private products makes consumers feel disgusted.

2. The advertising slogan is written very vulgarly, not vulgar but vulgar!