How to combine marketing with irrelevant hot events?

Rubbing hot spot is a marketing means to do big things with less money, if it is used well, it can not only spend less money to let the brand get a big one, but also can increase the company's sales, which is very popular with marketers. However, not every hot spot can be rubbed, and it depends on whether it can be combined with the characteristics of the enterprise to have an effect. <>

Then, when I encounter a hot spot, I think firstFind out how to find the commonalities with the characteristics of the company and see if you can make them relevant. For example, if it is the slogan of animal protection people who do not eat dog meat, if it is on the list or becomes a hot topic, some companies that make green food and vegetarian food can rub such hot spots, or some companies such as beef and pork can also rub it, after all, they are all meat and can rub it. <>

If you really can't think of the correlation between the two, give up decisively to avoid rubbing hot spots and counterproductively. Don't think about rubbing hot spots, some hot spots will be counterproductive if they are not rubbed well. For example, some political hot spots are not easy to rub, because politics is complex, unlike other things that are one and two, the content of politics may be one day before, and the next day is another meaning, and this meaning may make the news department require all the content of the previous day to be deleted, so that the content published by the company on the previous day is in vain.

Therefore, if you want to do hot marketing, you must seriously think about the relationship between the hot spot and the enterprise, and then the marketing department will make relevant copywriting in combination with the characteristics of the enterprise, find a good release channel, do not step on the minefield of politics, do not step on the minefield of the mainstream of society, so as not to let your efforts go to waste, and even endanger the reputation of the company's brand.

Most people who do marketing hope to be able to rub on hot spots, because the traffic that hot marketing can bring is quite large, and the effect on brand awareness is beyond other marketing methods. If you step on the right step, you will achieve very good marketing results.

So, why do you call it a hot spot? It is because many hot spots are not directly related to the products and services they provide, and it is very challenging to combine them with marketing when they are not related to themselves.

First of all, be sure to find more of an extension of the hotspot event than the hotspot event itself. At the same time, we should also extend more of our company's products or services, rather than just staying on the surface, and it is easy to find even a weak connection after we have done the extension. After the products and hotspots have been extended and expanded.

In order to find the common ground between them, to connect, even if they cannot be found directly, they can also express their attitude towards hot events in an indirect way, which is also a way to achieve instant marketing.

Another way is to use humor, for example, to express the brand's attitude towards hot events in a humorous way, for example, by adopting a joke style, as long as it is coordinated with hot spots, the effect will be very good. It can also be expressed in the opposite angle and can also be surprising. There is also a way to use ** plus a slogan to propose the method, like the company on the earth is difficult to surpass the copywriter Durex, every time a hot event occurs, you can find something related to him, which is particularly worth learning from, this is a model of hot marketing, whether it is football or the Dragon Boat Festival, it can make you smile and be convinced.

I am the queen of the workplace, walking in the workplace with a beautiful attitude and professional ability, welcome to pay attention!

Looking at today's society, there are all kinds of marketing methods, some are wonderful, there are feelings, and there are star effects, but the most common method of marketing now should be to use irrelevant hot spots to market. It's just for marketing, not considering whether your publicity method is in line with what you want to promote, as long as you can publicize and achieve the goal, in fact, this is a very smart marketing method, and it is also very effective.

If you want to use a hot spot for marketing, then first you need to understand enough about the hot topic information and the relevant background, and why it can become a hot topic. The most important thing is that the characteristics of this one hotspot are in **? What's the appeal?

This means doing your homework ahead of time. Reading every news report and entertainment report commentary, you can go deeper and deeper through the comments of netizens. In fact, in my opinion, the comments of netizens are the most useful.

Second, you have to learn to amplify this hot spot. Maybe you don't need to promote your stuff too much, but you must pay attention to the promotion of this hot topic. So as to drive what you want to promote.

For example, there is hip-hop in China that has just ended. Many people choose to use hip-hop for marketing. Walking down the street, we always hear about hip-hop.

Even the slogans used in the store are used in hip-hop, and even the advertisements of McDonald's are used in hip-hop**. This is a hot application. A lot of people will be attracted to this kind of marketing.

Whatever you do, it's all about blending this unrelated hot spot with what you're marketing. Achieve an attractive effect.

Promoting your own products or businesses through hot events is a marketing method that we often use now, and we use hot events to enhance the marketing communication power of advertorials, which is a marketing method that leverages power. From the real-time hot spots, we first need to find the point that can be combined with our brand or product, which is the most critical place for us to cut into advertorial news marketing, what kind of benefits will this have? Next, the one-stop advertorial** submission platform will take you to talk about the method of doing advertorial marketing through hot events.

First of all, the easiest way is to use the points related to our brand products in the hot events, express it through good copywriting, and then go to the post bar, forums and other places to publish, which will make it easier to get attention, and at the same time, with the help of hot events, our attention and audience will increase significantly. Secondly, you can carry out publicity and promotion in the emerging self-promotion, such as Baijiahao, today's headlines, Tencent news client, etc., self-promotion also has its key points, of course, if you start relatively low by yourself, the resistance will be great, but we can hand over the article to the owner who has a certain number of fans, and give it a certain remuneration for publishing, wouldn't it have the effect of getting twice the result with half the effort. Finally, we can publish the article to the official websites of Sina, NetEase, Tencent, Sohu, etc., which have the following advantages:

1. Search engines are easier to include, and the weight is relatively high, and the ranking is relatively high; 2. Because it is an article issued by the official site, the authority is much greater than that of the self-website, and it is easier for the audience to accept and believe; 3. You can increase external links and increase the degree of **. Probably many people will think, how to find more fans of the main and authoritative news, in fact, the general manager can help you, it is a one-stop soft article submission platform, it is connected with a lot of **, the company's brand character products need to send articles**, save the trouble of contributing, you can directly enter the article from the platform to choose**publish, interested friends can click on the Guan Tsai bend note and send your name and mobile phone number private message to, you can assign you an exclusive code, With this code, you can register an account to publish or recommend the platform to friends in need, you and the recommended friends (recommended users) can open advanced ** permissions (permanent) for free, at the same time, with the code to register and publish can also get a certain rebate from the platform in real time, of course, if you are the media owner, you can also send a private message name and mobile phone number, and then note the media owner. Copyright Notice:

First of all, draw a line from the aspect of the network hotspot, this line must ensure that the hotspot and a certain angle of your company can be directly connected, and then form a branch through this line to see what aspect of your own enterprise and hot event combination is high, and focus on marketing in this aspect.

First, confirm the relevance of your product or service to hot events, and the higher the degree of relevance, the better. For example, for example, you can first find someone to have a positive discussion, Tong Reform and then send the negative side, then the positive and negative quarrels, and finally come out with a peacemaker to calm the quarrel.

Remember, you must grasp the degree and not deviate, otherwise it will backfire and damage your own products and brands.

Finally, continue to maintain the post-effect of hot spots, or carry out "lingering sounds" through other appropriate promotion methods to achieve the effect of "three days without stopping".

Of course, the longer, the better! This is just an idea of the bureau to judge, I hope the landlord! I can also communicate with you more in the future!