MUJI doesn t have an advertising logo spokesperson, so how exactly does it do marketing?

Muji, his products are all without a logo, and then according to their own products, let everyone buy. At the same time, it also fights ** wars, by imitating the appearance of others, the same appearance, but ** is cheaper than yours, is its marketing strategy, through this method to earn turnover, all over the world.

Muji has really been blown by young people, and it can be seen from his business situation that blindly relying on marketing without improving product power will not work. The so-called Tianzhu cotton that everyone is sought after is nothing more than knitting, although it is very comfortable, but the yarn count density is very low, and it is over after three or five times of washing it in the washing machine. It's still expensive to sell, and it's not recommended to buy it unless you're not short of money.

Marketing means "product-driven" model, and Muni, the brand's founder, said: "So far, we haven't done any business. This concept plays a role in great advertising.

The food and stationery we produce are accepted by various consumer groups and play a role in our **. "The most effective ** is to make the product ** product. The most effective communication is to spread it to consumers.

Buy and match MUJI products again.

China's New Retail: A New Mix of New Elements, China's New Retail, I don't think he's the smart retail that Alibaba and JD.com have been talking about. Because of this aspect of smart retail, it should now be said that the practices of China and the United States are leading the way in the world.

In fact, this new technology has been implemented earlier in China. This is a good example of how it is marketed.

First of all, grasp the customer's desire to buy, then grasp the use value and practicality of the product, and the details of the store are handled in place, and the customer will have a visual impact as soon as he enters the store.

Of course, it is used as a marketing tool, as long as the quality is good, there is no need to worry about no customers.

Mainly based on ** discounts, attract most customers to come, minus the cost of advertising and other expenses, for customers to consume discounts and earn themselves.

Practicality and ** are also important reasons for consumers to consider whether to buy or not. Taking the people-friendly route and attaching importance to the experience of consumers is also a marketing strategy.

Carefully set up the layout of offline retail stores and the display of items, pay attention to mood and taste, pay attention to the experience of consumers, give consumers priority to product experience, and let the brand inject into the hearts of consumers. Just as MUJI insists.

Adhere to the unique and unified design concept, that is, the ultimate simplicity, simplicity and naturalness. At the same time, it claims that the service is globally unified.

Mainly because it is more affordable. Because he didn't advertise or hire a spokesperson, its cost was well controlled.

Muji is cost-effective, and people who have used it will recommend each other, and the reputation is excellent, and the quality is better than that of the same product at that time.

Wear tank tops, shirts, and sweaters on your feet.

Woven into residual socks from the surplus yarn of the garmentWeave the red yarn left over from the vest, weave the remaining blue yarn from the shirt, weave the remaining green yarn from the **...We collect them and weave them into colorful, comfortable and well-worn socks, each color combination is unique, and the environmental beauty is implemented into a practical aesthetic. Cotton sand thread makes the socks stronger and less prone to deformation. This is comfortable and tough'Residual socks are just one of the proofs that MUJI insists on all design and function, and that it is not good for life to express goodwill.

Freely processed recycled paper notebooksYou can turn left, you can turn right, you can make a horizontal imitation, which side is the cover, which side is the back cover, please do whatever you want. You'll also have the freedom to design the cover and remake it however you like to make it your own. Made from ancient paper in different proportions, each notebook has its own past life before it is handed in your hand.

This recycled paper notebook that doesn't interfere with the environment or your thoughts is just one of the proofs that MUJI insists on expressing kindness to life in all design and functions.

Don't let the wind steal the clothesVertical and horizontal dual-purpose aluminum windproof drying rack.

On the balcony, it is windproof drying racks. The unique angular hook won't let the wind steal your shirt and won't let your t-shirt lie on the fence and become a lost item. In the wardrobe, it's a lightweight six-way hanger, with a straight and horizontal style for easy storage, and the right spacing keeps each piece of clothing organized and doesn't pull the collar.

This six-link aluminum windproof drying rack is just one of the proofs that MUJI insists on expressing kindness to life in all design and functions.