Why is Pinduoduo becoming more and more courageous under the siege of giants?

In essence,Pinduoduo does not bring low prices and consumption downgrades, but real consumption upgrades。Looking at Pinduoduo, we must not think in one direction, only see its low price, and the quality of goods is sometimes difficult to guaranteeWe should also see the consumption upgrade brought about by its appearance, as well as Pinduoduo's marketing methods and more ambitious strategic planning.

1. Upgrade the consumption of agricultural products

For example, there was a period around 2018, in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, because of the high price of fruits, some white-collar workers had "lost the taste of fruit in March"; At the same time, some fruits in some places in Yunnan will not be shipped out, and they will all rot into the ground, at this time, Pinduoduo will collect the fruits of farmers and sell them to senior white-collar workers in first-tier cities in a group, so that urban white-collar workers who have not eaten fruit for a long time can afford to eat fruits, which is also a kind of consumption upgrade.

2. Attract small businesses

When some e-commerce platforms are upgraded, they also objectively make the small businesses on the original platform lose policy support, and the development of small businesses is frustrated after the lack of traffic and product opportunities; At this time, Pinduoduo took the opportunity to introduce a large number of these small and medium-sized businesses to its platform, and the small businesses that felt that they had no way out were like seeing the light in the dark night and pouring into Pinduoduo like a tide.

3. Large subsidies

Pinduoduo's most powerful trick: by subsidizing the brand, it reflects the consumption unit price of the platform's goods.

If it is said that in the first year of the 10 billion subsidy, many people are still a little suspicious that Pinduoduo will increase the unit price of Apple mobile phones to more than 5,000 yuan. After more than a year of popular education, especially after other e-commerce platforms have also followed the subsidy brand goods, many people know that Pinduoduo is the most ruthless in subsidizing brands, this year's 618, Pinduoduo directly reduced the unit price of iPhone 11 to below 4000 yuan.

Because the concept of pro-Duoduo is correct. It dares to make the level like all the poor. That's the right idea. So.. The idea is correct. You're on the right track. Even if there are many strong enemies. What are you afraid of?

Because the current ** has been received, many customers have found that because the products on it are very complete, at the same time, ** is also very cheap, and the cost performance is still relatively high, so it has been welcomed by many people, and the development of quality in this case is definitely getting better and better.

In Pinduoduo, I personally felt the real fragrance 3 times.

The best part of shopping at Pinduoduo is the coupons and special sales. Categories that are constantly updated every day, tens of billions of subsidized goods and price reductions, whether you are buying household products or food and medicine, you can enjoy great discounts. In addition, in the retail boom, many merchants will push coupons to consumers, which is also a big benefit for consumers who shop more frequently.

In Pinduoduo, you will not only be able to slowly become a quantum mechanics, but you will also benefit greatly from the discount policy.

Pinduoduo shopping just got easier.

When shopping, we all want to save time and effort, which is one of the goals pursued by Pinduoduo. Pinduoduo's shopping** brings us a new shopping experience, with simple payment methods and free shipping policies, making shopping more convenient. And compared with other e-commerce platforms, Pinduoduo's operation process is also more convenient.

By selecting relevant products and coupons, you can also use preferential policies such as group discounts at checkout, which also greatly reduces the burden on consumers when shopping.

Pinduoduo's goods are more distinctive.

In the process of shopping, it is a great experience to be able to choose items that have a character. Pinduoduo can bring this feeling that other e-commerce companies can't replicate. Not only does it offer a number of unique brands and product assortments, but it also offers a more personalized service on certain items.

Such a shopping experience can not only increase the purchase interest of the product, but also allow us to get out of the monotonous and boring shopping.

In short: in today's fierce competition in the e-commerce market, Pinduoduo is able to provide consumers with discounts and special shopping experiences in such a popular way. Judging by its sales figures and expansion policies, Pinduoduo not only has a reputation for good quality and low prices, but also has a deeply rooted brand and customer loyalty.

Why was Pinduoduo looked down on at the beginning of its establishment, and what did it do to rise rapidly.

The things on Pinduoduo are cheap and affordable, and they are trusted by customers, so Pinduoduo will rise very fast, and Pinduoduo is really good software.