What s the reason for the sales growth of luxury cars by more than two percent?

Luxury car sales increased by more than two percent, why did luxury cars recover faster? And not just because of price cuts.

Luxury cars at the momentOn the one hand, the increase in sales is due to the fact that car manufacturers have reduced the price of luxury cars in the epidemic environment. On the other hand, the competition between car brands is also intensifying.

The 31% surge in sales of luxury cars in front of the car is closely related to the market trend in the current environment, which is now in a stalemate during the pandemic. In order to ensure the stable development of their own vehicle sales, many auto brands have to further compress and reduce the price of Che Zi Min Fan Qin as much as possible. At the same time, due to the development of new energy vehicles, the competition between many automobile brands has also intensified.

One:InflationIt is one of the main reasons for the surge in car sales.

Due to the ongoing epidemic situation all over the world. In order to maintain economic development, countries have released large quantities of paper money to maintain market flow. This has led to huge inflation.

Many wealthy businessmen can buy luxury cars at a lower **. Therefore, the sales of these cars have been indirectly boosted, so there will be a situation where car sales have risen during the epidemic. <>

Two: In order to ensure the sales of cars, many brands have reduced the price of models.

At present, in order to ensure the normal sales of its own vehicles. Many brands have been forced to reduce the price of various small and medium-sized models. Like many luxury cars, they are also discounted as a result.

Therefore, to a certain extent, this has attracted the enthusiasm of the majority of users. This also helps these car companies and brands to optimize their own car types and automobiles in the subsequent development. <>

Three: the development of new energy vehicles has intensified the competition between many car brands.

Due to the continuous development of new energy vehicles, many car brands have invariably competed with each other. In addition to the current luxury models, the sales of many small and medium-sized models have also increased accordingly. Personally, I think this is a very good thing, and the healthy competition between manufacturers can make the market develop better.

Due to the fact that it is now the era of the Internet, and due to the impact of the epidemic, the gap between the rich and the poor in Huai Xi in China is more serious, which leads to the fact that the rich know the rich more and the poor get poorer, which can see why more and more people are buying luxury goods at low prices.

Because the gap between the rich and the poor is relatively large, the cost of luxury cars is relatively high, which is a luxury. Some people can afford it completely.

This is due to the problem of inflation and the widening gap between the rich and the poor on a global scale.

Because the new coronavirus has been brought under control accordingly, the economic level of human beings is constantly improving. <>

With the continuous development of technology, human life has changed dramatically, once you may need to drive a horse-drawn carriage or a boat to travel, but now convenient means of transportation can allow us to get to where we want to go in an instant, so that the world is all connected on one track. The car has become an indispensable means of transportation in people's daily life, and now many families can have a car of their own, which is very convenient for daily work or life. <>

In recent years, luxury car brands have emerged in an endless stream of air-fuel and have won the love and support of consumers all over the world, because of their unique brand characteristics and high quality, they have attracted the attention of some high-level people. According to the statistics of relevant information, the overall sales of luxury cars increased by 31%, which is a very scary data, you must know that in recent years, the world has been shrouded by the new coronavirus, and the economic situation is not very good. <>

Even when the epidemic was severe, many businesses and companies were facing closure, and even if these companies survived, the bitterness in the process was not something that others could understand. But in this case, luxury car brands all over the world have emerged one after another, and even launched one high-end brand after another under such economic pressure. Sure enough, under such a cold winter, it was able to gain the love and support of the public, and even ushered in a reversal in sales.

This also shows that no matter how the world economic situation changes, the overall level of human development is moving in a positive direction. And because of the emergence of some emerging brands of cars, the overall car ** began to decline slowly, so that those so-called luxury car brands also began to take warning, and have adjusted the configuration and ** of their own cars. Nowadays, consumers only need to use the original price to buy a more luxurious car, which is naturally a very good time for car owners who used to wait and see.

However, the incidents of luxury car explosions are also endless, and there are after-sales problems of Mercedes-Benz, Volvo, Audi and many other companies. It has received strong attention from the domestic market supervision, and hopes that under the efforts of all sectors of society, luxury cars can really go to the daily life of the people, and at the same time improve its after-sales service, so that every user who buys luxury cars can enjoy its high-end driving experience and perfect after-sales service, let us wait and see.

This is largely due to inflation, but also reflects a widening gap between rich and poor around the world.

The main reason for this is that luxury cars and luxury goods are among the bellwethers of inflation and wealth disparity. When Tonghong laughs at the expansion of stuffy goods and the gap between the rich and the poor is getting bigger and bigger, we will find that the ** of luxury cars and luxury goods is getting lower and lower, and more and more rich people will start to consume these goods. At the same time, more ordinary people are facing deflation, and many may not be able to make ends meet.

1. Sales of luxury cars surged by 31%.

This is a statistic on mainstream luxury cars, and among all the insured luxury cars, we find that the sales figures for luxury cars are up 10% month-on-month and 31% year-on-year. This is only a domestic growth figure, but it is enough to reflect the severity of the current gap between rich and poor. <>

Second, the most important reason is that the gap between the rich and the poor is further widening.

As I said above, luxury cars themselves are goods consumed by the wealthy, and when the gap between the rich and the poor grows, we can see that some people will buy more and more luxury goods. For the wealthy, the environment of the widening gap between the rich and the poor faced by the rich is an inflationary environment, while more ordinary people are facing a deflationary environment, which means that the rich can buy the corresponding luxury goods through cheaper **. <>

3. What is my personal opinion?

Personally, the increase in sales of luxury cars and other luxury goods is not a good thing. Because this reflects not only the overall economic malaise, but also the severity of the gap between the rich and the poor. For ordinary people, the life faced by ordinary people will only become more and more constrained, and many people even need to worry about their basic life every day.

Because many luxury goods are going further, we can see that the rich are buying all kinds of luxury goods in the widening gap between the rich and the poor and the economic crisis. <>

The sales of luxury cars surged by 31%, mainly due to the downward adjustment of the whole Hongling body, as well as the increase in the localization of luxury cars and the increase in the number of entry-level luxury car models.

The surge in luxury car sales may be due to the change in the consumption psychology of contemporary people, and it is still better to buy a car. As a result, the consumption structure of automobiles has changed, and the number of luxury cars purchased has increased significantly.

The surge in luxury car sales is important or the reason for the overall downward adjustment, which is still due to the increasing production of luxury cars and the increase in the number of entry-level luxury cars.

Top 1: Tesla Model Y

January-March sales: 74,681 units.

In the first quarter, Tesla's Model Y topped the list with 74,681 units sold, an impressive year-on-year increase. With the dual blessing of policy and brand power, Model Y can achieve such results, crushing many BBA models, which does not make people feel coarse.

Top 2: BMW 5 Series

January-March sales: 47,485 units.

The BMW 5 Series is in second place, with 10,000 units less than the Model Y, but it ranks ahead of all BBA models, and the strength of the 5 Series is still good. It seems that in the eyes of the rich, whether there is policy blessing or not, BBA is still their favorite.

Top 3: Mercedes-Benz GLC

January-March sales: 45,037 units.

Mercedes-Benz's SUV design is domineering, and with the Daben logo, it is true that many people can't resist the rock foundation. Mercedes-Benz GLC sold 45,037 units in the first quarter, a slight increase from the same period last year.

Top 4: Mercedes-Benz E-class

January-March sales: 43,195 units.

Driving a BMW and sitting in a Mercedes-Benz, the BMW 5 Series has won more than 40,000 sales, and the Mercedes-Benz E-Class is naturally not weak. In the eyes of the wealthy, the Mercedes-Benz E-Class is a status symbol.

Top 5: BMW 3 Series

January-March sales: 43,100 units.

The threshold of the BMW 3 Series is not high, the shape is dynamic, and the BMW has a consistent sense of handling, which has attracted many young consumers to buy. In the era of new energy vehicles, the BMW 3 Series is a rare sports luxury family car.

The sales volume of luxury cars is as follows:

1. Cadillac

Annual sales: 230,000 units, after winning the championship in 2019, Cadillac once again won the second-tier luxury brand sales championship in 2020. In 2020, Cadillac's cumulative sales exceeded 230,000 units, a year-on-year increase, setting a new record for sales in China in the past 17 years.

Among them, SUV products are still not stupid is Cadillac's strong point, XT4, XT5, XT6 in the luxury SUV market soaring, the cumulative annual sales of up to 10,000 units. The CT4 was officially launched in April 2020, and the annual sales reached 10,000 units due to the slogan of "no rear-wheel drive, no luxury".

2. Lexus

Annual sales: 10,000 units, although it has suffered from the "throttle" turmoil and the successive impacts of the epidemic, 2020 can be described as a risky year for Lexus. But unexpectedly, in 2020, Lexus's sales increased instead of decreasing, and finally ended with a year-on-year increase of 12% in cumulative sales for the whole year.

3. FAW Hongqi

Annual sales: more than 200,000 units, and the cumulative sales of Hongqi in 2020 exceeded 200,000 units, which not only completed the sales target set at the beginning of the year, but also doubled the sales, and at the same time allowed people to witness the "speed" of Hongqi again.

Not only that, according to the official public plan, Hongqi's sales target for 2021 will double from last year, that is, 400,000 units. If Hongqi can achieve this goal in 2021, it means that Hongqi may become the leader of second-tier luxury brands, catching up with BBA.

In the first half of 2021, the sales of first-tier luxury brands were released. In terms of sales volume, in the first half of 2021, the BMW Group delivered a total of 1339080 BMW, MINI and Rolls-Royce cars worldwide, a year-on-year increase, of which 467064 BMW MINI was delivered in the Chinese market, a year-on-year increase.

Mercedes-Benz's cumulative sales in the first half of the year were 441,579 units, a year-on-year increase.

Audi's cumulative sales in the first half of the year increased to 418188 units year-on-year, which is not as good as BMW and Mercedes-Benz in terms of sales, but higher than Mercedes-Benz in terms of growth.

Vehicle classification. One is an extremely wide and luxuriously decorated car, full of aristocracy, as if Rolls-Royce and Bentley belong to this type; There is another category, that is, the sports car, this sports car, called coupe in English, is actually not a real racing car on the track, but a sedan with particularly high power, particularly good machinery and rushing aerodynamic performance, which should be translated as "coupe".

Ferrari, Lamborghini, and Porsche do not belong to this category (with the exception of a few models such as the Porsche boxser). The Ferrari 458, Lamborghini LP670 and Porsche GT2 are the top models of these brands, and they are not much inferior to F1 in terms of performance on the track. Therefore, it is more appropriate to call these types of cars road & track.