How to effectively find target customers and how to choose target customers

There are a lot of real and fake customers on the Internet, but there are very few who can really become our target customers... If you want to find a truly effective target customer, you can only get to know each other better, and you have to try any way to determine the identity of the other party. It's like customers know your product and your company.

Customers can only rest assured that they will cooperate with you when they have a thorough understanding of your company. On the contrary, we need to know Him as He understands us. Time is limited, and we need to put real energy into the target customers that really work.

Salesmen who have just entered the industry, the first thing to face is the problem of customers? It's just that a salesman who has been working for many years, and when he encounters a new product, sometimes he can't even tell the industry.

The customers of the service industry and the wholesale industry are clear, and there is no need to look for them, but the salesmen of the manufacturing industry and the general market, although they understand the industry they are in, the customers are not very clear. Especially for new salesmen, there is no accumulation of customers, so they need to start from scratch and find customers 1, network query method. We are in a period of rapid development of the Internet, and this tool is indispensable in sales:

Forum query method, through the industry forum query, find the customer in the forum.

The blog query method, which finds customers through blog posts.

2. Yellow Pages, Communication Yellow Pages and Industry Yearbook Query Method. Through various yellow pages yearbooks, the business scope of the enterprise is found out and the customers are further implemented.

3. Advertising advertorial collection method. This method is more suitable for industries that advertise frequently. For example, the raw material suppliers of health care products and drugs can contact the manufacturers of health care products and finished drugs.

4. Industry exhibition collection method. Collect customer information through industry exhibitions, and in order to save costs, product leaflets can be issued to let customers come to the door.

5. Take the initiative to collect text messages. This method is less investment, and customers can come to the door if they are interested.

6. Peer resource infiltration method. Follow peers to find customers, have peers to compete with peers, and strive for customers.

7. Precision marketing method for data purchase (such as searching for the latest owners, the latest car owners and other related content). This method requires little investment and accurate data. You can buy online, such as home furnishing companies can search for the purchase of owner information, insurance can search for the purchase of car owner information, etc., of course, this time-consuming and laborious work on the Internet, collected hundreds of users may not be able to make a single order, the problem is that the marketing is not accurate.

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How do I find my target customers? There are 6 key points for customer positioning, and it is difficult to make money in this business.

2. Advertising search method. Start by sending ads to your target customers**, and then attract customers to their door-to-door business activities or receive feedback activities.

3. Introduce the search method. The salesman can find customers through the direct introduction or information provided by others, and can introduce customers through the salesman's acquaintances, friends and other social relations, as well as through the company's partners and customers.

4. Data search method. Finding customers through data review can not only ensure a certain degree of reliability, but also reduce workload, improve work efficiency, and at the same time minimize the blindness of business work and customer resistance.

First: Quickly determine whether the current person is the first KP?

As a salesman, when we contact a customer, the first step must be to quickly determine whether he is the first KP. If this contact is not the first KP, even if they are very interested in your product but can't call the shots. At this time, you need to re-spend time and contact and communicate with the first KP, which reduces work efficiency.

Because First KP has the right to make purchase decisions and sign off on the payment process before purchasing your product.

We can judge from the job title on the business card.

If it says "deputy general manager", "general manager", "chairman" or something like that, then there is a high probability that this person is a KP.

Judging by the co-founders.

Nowadays, many startups will have co-founders, and some companies even have 3 or 4 co-founders, at this time, we can find out whether he is the first KP through the co-founder.

Second: "grab" customers from competitors.

Friends who have done sales may have had this experience: some of our customers follow up well, and suddenly place orders with competitors. This shows that the customers in the hands of competitors are the target customers, and they are also the easiest to become your customers.

First, get to know your competitors' peers.

Then, contact the customer.

So what are the ways to "grab" customers?

Competitors are satisfied with customer cooperation, how to "grab"?

When a customer is working well with your competitors, you should first analyze the customer's status. If the customer recognizes the value of the competitor's product or service, then you have little chance of "grabbing" it, and you should strive to improve the value of your own product and service.

When competitors cooperate with customers in general, how to "grab"?

When the customer cooperates with your competitor with average results, it means that the customer still has doubts, and this doubt is likely that the competitor's product or service has caused him to have some bad experience. At this point, all you need to do is explain to the customer that you are not the same value or different from your competitors. When it comes to highlighting value, you need to come up with specific cases and data to better illustrate the problem and reassure the customer.

3) When competitors are not satisfied with the cooperation with customers, how to "grab"?

When the customer is not satisfied with the cooperation with your competitors, what you need to do is to investigate, what are the customer's dissatisfaction with your competitors, and what are the dissatisfactions? Only when you understand the specific reasons why customers are dissatisfied with your competitor's product or value, can you prescribe the right treatment, and then emphasize the value of your product or service to the customer.

Third; Customer referrals.

First of all, we need to understand that most of the customers referred by customers are target customers. Because the customer is very familiar with the other party and understands his needs, the customer referred by the customer meets the three criteria of the target customer: there is a demand, it is the first KP, and it has the ability to pay.

It is recommended to establish your own private domain traffic to retain customer groups and form customer accumulation.

Here's how to find your target customers:

1.Define your target customer groupFirst of all, you need to clarify which groups of people your products or services are suitable for, including age, gender, occupation, senior income, geography and other characteristics.

2.Market Research:Through market research, questionnaire surveys and other means, we can understand the needs, purchasing habits, spending power and other information of target customers, so as to better locate target customers.

3.Take advantage of social **:

Attend exhibitions and events:Attend trade shows and events in related industries to meet potential customers face-to-face and understand their needs and feedback.

6.Leverage a customer relationship management system:Through the customer relationship management system, the information and behavior of customers are recorded, and the needs and behaviors of customers are analyzed in order to better understand the target customers.

7.Partner Referrals:

Why find your target audience?

With the development of the Internet and the intensification of competition in the consumer market, new brands, new tracks, new channels, and new marketing methods are emerging. In the rapidly evolving market landscape, how to establish competitive barriers and continue to maintain growth needs to re-establish the background of the rise of new consumption in the digital era, take insight into consumer experience as the core, reshape brand value, and carefully lay out growth strategies.

Only by comprehensively and meticulously mining the changes in consumers' minds, such as consumers' age, gender, consumption habits, living conditions, interests and other information, can we provide the right direction for the next internal innovation. A high-quality consumer experience is the key to enhancing brand loyalty, and it is also an important foundation for enterprises to maintain a stable profit model. With the development of the Internet and the intensification of competition in the consumer market, every social media release, every social interaction, and every online purchase of consumers reflects consumption habits, attitudes, and behaviors.

Collecting, analyzing, and making effective consumer experience decisions is a business necessity for enterprises, and it is a differentiated way to leverage growth.

How to analyze the target customer group?

Traditional market surveys are time-consuming, labor-intensive, costly, have a limited sample size, and have the potential for respondents to hide their true thoughts.

Social ** big data - in line with user communication and online behavior habits, no manpower is required, data can be automatically collected around the clock, data volume and analysis dimensions are richer, more objective, and more credible.

Traditional user data collection has the following challenges:

01 There are many online and offline customer experience touchpoints, and fragmented information is scattered in various departments of the enterprise, so it is impossible to use integrated data to quickly understand consumer demand and customer experience, and empower management decision-making.

02 Traditional surveys have a small sample size and long implementation cycle, and the statistical results often lag behind consumer trends, making it difficult to transform them into actionable insights to empower product innovation and marketing growth.

03 The market intelligence data source is weak, it is difficult to cope with the rapidly evolving market competition pattern, and there is a lack of unified tools for competitive product benchmarking, and it is impossible to know oneself and the other.

So, how to get accurate user portraits, tags and analysis

Consumer experience insights based on real-time big data and machine learning algorithms are an effective solution for enterprise resource allocation for truly "consumer-centric" organizations. Consumer experience insights can help enterprises quickly collect and understand consumer demand, product reputation, competitive product dynamics, new product trends and consumption hotspots, and then drive professionals in marketing, R&D, customer experience, retail operations and other functional departments to seize business opportunities and respond to the rapidly changing consumer market.