How Adidas overtook Nike

The upstairs is all farting! There's a fart just by relying on data! Data can tell you how to lose! Can't tell you how to win!

Light industry brand, the most important thing is style, if your style can keep up with the trend, in fact the two of them have been leading the trend, then you are undefeated!

Second, pay attention to satisfaction! This includes a series of complex elements such as service, technology, comfort and so on! I want to go for myself!

At last! What I said above is also a fart! No problem at all!

Actually, there is no problem with adidas itself! He has a number of important elements that can be on par with Nike! Lose in the environment of occupying the market!

That is, "They're not as fast as Nike!" "Nike captured a lot of big markets before they did! The market for sports brands in China is actually cultivated by Nike!

And not adi!

Want to win Nike! Don't follow the same route as him! Go on a different path!

In China, ADI's ** is 10%-20% cheaper than Nike! In Europe, it's basketball vs. football! In the world is the competition of countries at different levels!

Solved these! Carry these forward! ADI can win!

Actually, Ben didn't win or lose! For both companies! The market is big to death! Why do you have to fight to win or lose! Brothers teaming up! Earn one! It's a win-win! You have to waste the cost to fight with each other! It's really not enough to make money! ）

In fact, Adidas wants to catch up with Nike. I don't know what you mean by this question? How much is the market marketed? The process? Innovative design of the product? What is the technological content of sporting goods? Or is it an advertising effect?

I don't know about other regions, at least in Chengdu, where Nike's marketing volume is higher than that of ADI.

In terms of production process, I think it's all about the same.

Innovative design: I think Nike has a higher rate than ADI. Every year it can be seen from the goods on the market. Especially the shoe style, it really looks better than ADI (this is purely a personal opinion).

The technology content of Nike is much higher than that of ADI. Just talking about the shock absorption of shoes, Nike's shock absorption system has passed 23 years since the first pair of Air came out in 85 years, from ordinary Air to Max Air, Zoom Air, TN Air, Shox, and Air Jordan XX, XX3 The one in it is called what is the distribution of shock absorbing columns according to the force on the sole of the foot, and the mechanical shock absorption according to the force of the bridge body, etc., Zoom Air alone is divided into several types, thick, thin, soft and hard 4 types. There are others whose names I can't name.

ADI has always used elastic independent foam as a shock absorber, including the Tianzu series. In fact, Tianzu is nothing more than the sole made according to the shape of the human foot. At the beginning of 03, A3 (many people call it A3, in fact, it is officially the cube of A) A3 was restructured from foam to high-hardness soft rubber.

Until 06 years, Analog Devices invested a lot of manpower, material and financial resources to develop an electronic shock absorption system equipped with computer chips. Because the starting price of this shoe is more than 2000, it is not accepted by the public.

And then there is the stability of the shoe. Nike first used the 95 96 Air Jordan Xi carbon plate, which is still used today because of its high lightness and hardness. In '07 Air Jordan XX2, Nike finally made a breakthrough.

That is to replace the carbon plate with a titanium alloy plate. Make it lighter and stronger.

ADI has always used a rigid plastic called the "Strong Torsional Force Control System".

But ADI's football boots have always been better than Nike's. Because both the texture design of the upper and the design of the sole and foot are more advanced than Nike and have been activated earlier. It can be said that this is what ADI is most proud of.

But Nike also has a killer feature, in 04, Nike made a pair of kangaroo leather sneakers for Feiluo, and its single weight is only 9 grams.

On the opposite side of the advertising effect, the two are a good one

Complete. The above is purely a personal understanding of these two brands. If there is a mistake, please correct it!