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The current tourism market is the tourism of Internet thinking, of course, the user thinking is the core, and there are Internet thinking modes such as extreme thinking, platform thinking, and big data thinking. With the improvement of national quality, the continuous improvement of tourism infrastructure, the continuous improvement of customer experience requirements, and the higher and higher requirements for tourism practitioners in the future, how to bring users a better user experience from all aspects is something that all practitioners must consider. In terms of marketing model, it is definitely based on social platform marketing, through the integration of online and offline data analysis of customer needs, distinguish target customer groups, distinguish the differentiated needs of the market, and the niche and differentiated tourism routes that can be done will become more and more popular.
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Although China's tourism resources are very rich, there are many famous mountains and rivers and famous historical and cultural cities, but due to the isolation of the country in the past few decades, coupled with the country's financial difficulties, the long-term lack of investment in the tourism industry, so that China's tourism facilities are backward, in the past 10 years, due to the continuous deepening of the reform and opening up policy, through efforts to catch up, there has been an eye-catching development, but due to the constraints of various conditions, compared with the developed countries, there is still a big gap, far from being able to meet the requirements of international competition and domestic economic development.
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Niche tourist routes are only suitable for niche tourist groups, in the final analysis, what you have to do is to cater to the ideas of the public, you let a post-90s red tour group re-take the Red Army route, I believe 99% will not go, even if you are free, he may consider whether there is any other place to play this route. Including me too, so this kind of characteristic tourist route you have to do for special groups, ** on the right, the natural source of tourists is coming, and this kind of product I suggest to do the high-end to do too low-end price drop, depth represents the depth of the spiritual level rather than simply adding a few more attractions on the depth.
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With the improvement of people's living standards, China's tourism market will be a very large market in the future. The concept of social tourism is emerging in Europe and the United States, and domestic tourism is still in its infancy, mainly group tours. With the increasing demand for personalization, independent travel will be a trend, so independent travel is closely related to social travel.
For example, the organization of travel friends, the sharing of travel notes, and so on.
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I think so, China's tourism industry in the reform and opening up 30 years ago, to maintain a healthy, sustained, rapid development trend, leading the industry, in the field of tourism into the ranks of the world's tourism powers, effectively promote the expansion of the overall scale of China's service industry and the improvement of the overall quality, become an important factor in the development of China's service industry.
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Practice shows that the development of tourism is an important aspect of promoting the development of the service industry, but also the key area of promoting economic restructuring, is an important way to coordinate the economic and social and urban and rural regional coordinated development, is also an important factor to solve the problems of people's livelihood and promote social harmony, and is also to meet people's living needs, the implementation of people-oriented internal requirements, because tourism is directly for people.
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There are elites in every industry, the tourism industry is now a bit chaotic in the market, if you want to do long-term brand services, then do a good job of every service, let customers accumulate slowly, and at the same time know how to plan activities, so that your activities live up to the name, so as to slowly accumulate popularity. It's better to have resources, which is more important than anything else, and it is faster to succeed in doing a good job with a lot of resources.
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The factors influencing the formation of the tourism market are as follows:
1.Resource status: Tourism resources are the primary condition for the formation of the tourism market. Wherever the world's famous scenic spots and historical sites are located, a developed tourism market will surely be formed.
2.Economic development level: First of all, the distribution pattern of the tourism source market is consistent with the national economic development level and the national per capita income level, and the source market structure has a certain stability.
Economic development is the main condition for the rapid development of the tourism market, and all countries and regions with developed economies and promising economies are the best and fastest developing tourism markets.
3.Humanistic and geopolitical relations: Many countries or regions bordering and adjacent to each other have inseparable close political, economic, historical, cultural, intermarriage and other close exchanges, forming a relatively large-scale, long-term and stable people-to-people travel.
4.Market development level: many countries in a very short period of time in the fierce competition in the world tourism market to become a tourism power, relying on the continuous improvement of tourism service quality, accelerate the update and development of tourism products, increase the sales channels of tourism products, increase the intensity of tourism products, provide and create tourism service products that can meet the various needs of tourists, so that their country quickly formed a competitive tourism market, and among the ranks of the world's tourism powers.
5.** Role: An active tourism policy will encourage tour operators to take various measures to meet the needs of the tourism market, simplify the entry and exit procedures of tourists, and promote the development and formation of the tourism market; On the contrary, it will inhibit the growth of customers.
The above are the factors that affect the formation of the tourism market, I hope it will be helpful to you.
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The tourism BAI market is the sum of the tourism demand market and the tourism supply market.
zhi, reflecting the dao between countries, countries.
The intricate economic relationships between domestic and tour operators, between tour operators, and between tour operators and tourists. The difference between the tourism market and the general commodity market is that it is not a specific material product, but a package route characterized by labor services.
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1. Take bai
Cities for destination tourism.
2. Occurrence. Du is a general term for all kinds of recreational activities within the city limits, which refers to tourists in the city.
Accommodates all material and spiritual consumption activities. ——He Haitao, editor-in-chief of China City Tourism magazine3, refers to a unique tourism mode developed by relying on modern urban facilities and taking the city's rich natural and cultural landscapes and thoughtful services as the attraction elements.
In order to develop tourism and improve the competitiveness of cities, domestic and foreign tourist cities have highlighted their characteristics.
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Recently, the tourism market across the country has gradually recovered. In Jilin, Anhui, Hunan, Yunnan, Guichuan and other highlands, scenic spots have launched preferential measures to attract a large number of tourists to feel the natural scenery and experience the customs.
In April, although the Tianchi of Changbai Mountain in Jilin Province is still covered with snow, the differentiated scenery attracts tourists from all over the country to enjoy the snow. In the first quarter of this year, the main scenic spot of Changbai Mountain received a total of 10,000 tourists, a year-on-year increase and an increase over the same period in 2019.
In order to promote the recovery of tourism, in April this year, Huangshan City will set every Wednesday as the "Scenic Spot Ticket-free Open Day", and 18 A-level tourist attractions, including Huangshan Scenic Area, Xidi and Hongcun Scenic Area, will be open to tourists who have successfully booked in advance.
In the millennium ancient town of Shapingba, Chongqing, Ciqikou, there are also tourists in recent days. Ciqikou Ancient Town received 10,000 tourists in the first quarter of this year, a year-on-year increase.
In order to promote the recovery of the tourism industry, since the beginning of this year, Zhangjiajie has carried out various preferential activities. From January to March, the four major scenic spots of Wulingyuan, Tianmen Mountain, Grand Canyon and Maoyan River in Zhangjiajie received a total of 10,000 tourists, an increase compared with the same period in 2022.
With the continuous new archaeological excavation of Sanxingdui site in Guanghan, Sichuan, many tourists come to Sanxingdui Museum. From January to March this year, Sanxingdui Museum has received nearly one million visitors, a year-on-year increase of 35%.
In Lijiang, Yunnan Province, the first tour group from Vietnam to China this year also arrived in Lijiang recently, which is also the first foreign tour group to enter China through a land port this year.
In Bijie, Guizhou, as the weather turns sunny and warms up, the Baili Rhododendron Scenic Area attracts a large number of tourists. On April 1 alone, the scenic spot received 10,000 tourists.
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This year, the national tourism market has picked up, and scenic spots around the country have ushered in an influx of tourists. Did you take this opportunity to go to some of the places you've always wanted to go?
As for me, this year's travel plan can be described as quite fulfilling. First of all, I went to Guilin, a tourist destination that has always been a place I have longed for. There, I visited the Li River, Elephant Mountain, Seven Star Park and other scenic spots, and every place made me linger.
Especially boating on the Li River, watching the green mountains and green waters of the two quietly accompany the shore, it is really refreshing and refreshing.
Then I went to Xi'an, a thousand-year-old city that brought me a lot of surprises. Walking in the streets and alleys, you can feel a strong historical and cultural atmosphere everywhere. Especially when I saw the Terracotta Warriors and Horses of Qin Shi Huang, the feeling that shocked my soul is really difficult to describe in words.
In Nanjing, I went to the Sun Yat-sen Mausoleum, the Ming Tomb, the Confucius Temple and other scenic spots. There, I was able to taste not only Nanjing's unique food, but also the cultural atmosphere of the city.
In addition, I also went to Guangzhou, Shenzhen, Xiamen and other places, and felt the customs of different cities.
This year's recovery in the tourism market not only gave me the opportunity to see more scenery, but also made me deeply feel the cultural atmosphere of various places. I believe that I will have more to gain in the future travels.
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Since the reform and opening up, China's tourism industry has experienced a rapid development process. In recent years, tourism has become one of the important pillar industries of the national economy. The development of tourism resources, the construction of tourism infrastructure, and the improvement of tourism service levels have provided strong support for the development of China's tourism market.
First of all, the scale of China's tourism market continues to expand. According to the data released by the National Tourism Administration, the number of domestic tourists reached 100 million in 2019, a year-on-year increase. Tourism revenue reached one trillion yuan, a year-on-year increase.
This shows that the scale of China's tourism market continues to expand, injecting strong impetus into economic development.
Secondly, the tourism consumption structure continues to upgrade. People's demand for tourism is no longer satisfied with simple sightseeing, but pays more attention to the cultural, historical, natural, leisure and other diversified experiences of tourist destinations. At the same time, new forms of tourism consumption such as high-end tourism and customized tourism have gradually become an important part of the tourism market.
This shows that the consumption structure of China's tourism market is constantly upgrading, and higher requirements are put forward for the development of the tourism market.
Thirdly, the internationalization of the tourism market is constantly increasing. With the deepening of the "Belt and Road" initiative, more and more foreign tourists come to China for tourism, and China's tourism enterprises are also actively expanding overseas markets. At the same time, the influence of China's tourism brands in the international market is also increasing.
This shows that the internationalization of China's tourism market is constantly improving, which provides a broader space for the development of China's tourism industry.
To sum up, the development status of China's travel photography market is good, but there are still some problems and challenges. For example, uneven tourism quality, tourism safety issues, etc., need to further strengthen management and supervision. At the same time, it is also necessary to strengthen the innovation ability and product quality of tourism enterprises, improve the level of tourism services, and better meet people's needs for tourism.
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