How to Increase Your Amazon Auto Ads conversion rate

1) Set up an advertising plan.

Know enough about your product: When driving traffic to your product**, sellers can set up 2 ad plans for each product, which are automatic ads and manual ads;

Not knowing enough about your product: If you don't have a full understanding of your product features, consumer groups, and product keywords, then you can create and run an automatic ad plan for 1 or 2 weeks, in this way, you can have a more comprehensive understanding and grasp of the product; On this basis, through the advertising data report, the detailed data related to the number of clicks, clicks and conversion rate of the product are collected and sorted, and the keywords with high volume and conversion rate are screened out, and then a manual ad is created for the product, and the keywords are added to the manual advertisement.

2) Use an effective matchmaking method.

Since Amazon PPC ads have different matching methods, they are broad match, phrase match and exact match. If the seller is not sure which matching method is more effective for advertising, you can set up a separate manual advertising plan for these three matching methods, and analyze and compare the volume and conversion rate of each advertising plan according to the performance of each advertising plan within 2 weeks, so as to determine an effective advertising matching method.

3) Optimize and adjust your ads.

After placing PPC ads, Amazon sellers will set corresponding budgets for advertising plans, and make targeted adjustments and optimizations to advertising content and product information according to the changes in orders and relevant data characteristics after the ads are placed. Analyze PPC advertising data, you can use professional sales management software (such as Nokktiao Seller Assistant) to create and manage PPC ads on different sites on NokScoot, and there will be no association when you open NokScoot, so that sellers can manage ads on different sites more conveniently and quickly.

Views refer to the number of times that buyers are displayed and viewed by searching for keywords, and the number of views usually corresponds to the number of product rankings before and after 3Click-through rate (CTR) is the ratio of the number of clicks on a product to the number of clicks. 4.

The order conversion rate is the ratio of the number of orders placed for a product to the number of views.

The basic logic of Amazon's automatic ad optimization, just burn money and don't make orders, what can I do? Lao Chen told you that if you understand this logic, you will know how to optimize.

There are two ways to run ads on Amazon: automatic ads and manual ads.

You're asking about Auto Ads, so let's think about Auto ads without keywords: where will our ads appear without keywords? How do you match traffic?

Principle:The automatic advertising system determines whether the product has a high similarity (consistency) with other products on the site by comparing and matching the information on the product detail page (title, category, page attributes, etc.), and if the two product pages are highly similar, their pages will display your ads.

Therefore, the optimization of on-site automatic advertising starts from the product page, that is, whether the product page is detailed and accurate, and only when the information is complete and correct, it is easy to match the product to the appropriate product page. Therefore, listing optimization is actually part of automatic ad optimization.

Effect Evaluation:If the product detail page displayed in the ad is not very relevant to their own product, it may be that there is a deviation in the details and attributes of their product page, at this time, the seller should re-page details to achieve the purpose of matching consistency.

Q1: Sellers can't find their ad placements?

Answer: Sellers can ** advertising data report, in the data report, there will be a lot of ASIN codes, sellers can sort out the data report according to the number of ** volume and the number of clicks, if the number of ASINs with more clicks and their own product details are not consistent, it means that their product page details are filled in the deviation and need to be optimized.

Question 2: After a listing is advertised, if the ** volume is very low, in this case, the answer: it is very likely that the advertising bid is too low, at this time, it is necessary for the seller to continue to observe after increasing the advertising bid.

For the words in the data report with few ** and high clicks, sellers can pick them out separately and focus on them in automatic ads.

Question 3: In the Auto Ads data report, sellers will also find some words, ** the volume is high, and the number of clicks is also high, but the conversion is not high?

Answer: Sellers need to carefully evaluate whether it is because the words belong to big words and the coverage is too broad, or because the words belong to the poor consistency with their own product attributes and cause unnecessary clicks

exact) to reduce the ** and clicks brought by these words in the ad, so as to reduce the advertising cost and increase the advertising click-through rate (CTR).

The above information comes from the Black Friday Business School (only reliable Amazon training), I hope it can be helpful to you.

The first step in Amazon manual advertising is word selection, and the second step is optimization. This article talks about some basic optimization principles, but the effectiveness of advertising is much more than that. Why is it that even if you master these optimization principles, your ads may not be effective?

And that's what I've been thinking about, and I can't finish it today, but I'll talk about it in tomorrow's article.

Short-tail keywords generally have a high search volume and are large. For example, running shoes, running shoes men, this kind of short-tail words. Competition for short-tail keywords is fierce, but at the same time, these terms sell objectively.

1. Regularly pay attention to his ACOS, i.e. the cost of advertising sales. If the word ACOS is relatively high, first reduce the absolute price of Jingshihui, if the ** is still very high, then this word has eroded the profit margin and can be removed.

2. There are **, there are clicks, but the words that have not been issued should be eliminated. Maybe this word has been clicked, and the click-through rate is quite high, and you may want to look at it again after a while, but any word that only clicks and can't be clicked out of the order is a hooligan. Remove.

3. Less, less clicked words. This kind of word is placed in the ad group, which only adds to the annoyance and has no effect, but reduces the overall advertising efficiency.

Long-tail keywords get less search traffic and less sales potential than short-tail keywords. However, traffic for long-tail keywords will be more targeted. For example, running shoes men black, running shoes men breathable with mesh upper, when customers use a few specific keywords, they are more likely to be ready to buy, so there is usually a higher conversion rate.

1. Through Auto Ads reporting. The Auto Ads report will show you which search term the customer actually used to find your product. And this old posture has some search terms, most of which are long-tail words. You can put these words to the test in a manual ad.

Bid adjustment principles.

2. If the ACOS of a keyword is too high and you want to lower it, you can't lower it all at once. For example, if the bid is now you've adjusted, then this is actually quite large. You can lower it today, tomorrow, so that every day it goes down a little bit, definitely not too much.

How to use Amazon PPC ads to increase order conversions?

This can be done in the following ways:

3. Estimate the daily budget.

4. Bidding. Bids should preferably be competitive; The advertising budget, whether it is manual advertising or automatic advertising, should not be too small, and it should be within a reasonable range.

Increase brand awareness with sponsored brand advertising. You can display your brand logo at the top of the search results page, custom titles, and up to three products. You can also create ads to capture more buyers' attention.

Focus on profitability at the product level. You can set your advertising budget and bids based on your product's cost, sales**, and profit margins. You can use Amazon's advertising cost-to-sales ratio (ACOS) to measure the effectiveness of your early advertising.

Take advantage of the flywheel effect. Amazon's flywheel effect means that your ads can bring in more sales, more sales can improve your product rankings, and higher product rankings can bring more traffic, thus forming a positive cycle.

Use category-specific targeting. You can select category targeting in Sponsored Product ads to have your ads appear in search results and product detail pages related to your product category. You can also choose precise or broad targeting to control the relevance and reach of your ads.

Use negative closing key words to reduce ineffective ad spend. You can increase your ad click-through rate and conversion rate by adding negative keywords to your advertising plan to exclude those that aren't relevant or have low conversions.

Have a flexible advertising cost-to-sales ratio (ACOS) target. Your ACOS target should be based on your advertising purpose, product-generated.

1. Find a way to organize your campaigns in a meaningful way. You might want to create new campaigns for each product category, organize campaigns based on how well your products are performing, or create new campaigns to test new products or keywords.

2. Use the same key used in the campaign to optimize product details. Amazon doesn't show ads that aren't relevant to your customers, and you can reach a wider audience by optimizing your product listings with keywords that tell Amazon that your ads are relevant to what shoppers are viewing.

3. Identify irrelevant search queries. You can search the terms report from Amazon and find keywords that aren't generating any sales. Simply navigate to Reports (at the top of Seller Central), select Advertising Reports, click on Search Term Report, and then click on Request Report.

5. Test new keywords often. When testing new keywords, set higher bids for those searches so that you can quickly generate enough data to determine if the new keyword is profitable.

6. Track product performance. Consider organizing your campaigns based on the performance of your products, you can create a campaign for your best-selling products and devote most of your PPC budget to this campaign, while creating a separate campaign with a smaller budget for products that aren't performing well.

7. Test the different matching types of keywords. Amazon allows you to choose from precise, extensive, and phrase matches. If you need to be careful about the search terms used by shoppers, set the match type to "Broad" and run your campaign on a high budget for a few days.

8. Use long-tail keywords. For long-tail keywords, you're less likely to compete with other ads, and these keywords often convey a very specific intent that one of your ads can satisfy.

Here's how to do it:

Step 1: Log in to Seller Central. If you don't already have a limb registered seller on Amazon, you'll need to sign up for one first.

Step 2: Create your ad plan. You can choose from different types of ads, such as sponsored products, sponsored brands, sponsored displays, or stores. You'll need to set your advertising goals, budget, bids, keywords, targeting, and content.

Step 3: Get your ads in front of more buyers. Your Sponsored Product ad will launch immediately, while your Sponsored Brand, Sponsored Display, and Store ad will need to be reviewed before they can appear.

Your ads compete with other ads for placements based on your bid and ad quality.

Step 4: Control your advertising costs. You can adjust your advertising budget, bids, and keywords at any time to optimize your advertising performance and ROI. You only pay for each click on your ad, not for every impression.

Step 5: Measure the effectiveness of your ads. You can view your ad data and reports in Seller Central to see the number of impressions, clicks, click-through rate, sales, ad spend, and advertising cost-to-sales ratio of your ads.

You can optimize your advertising strategy and product pages based on this data.

At the same time, you can use the Amazon Captain BI smart advertising tool, and the data overview provides sellers with a detailed data report of 23 indicators. After the seller completes the CPC authorization, they can view the data metric trend of all stores on the data overview page. The data overview module includes advertising indicators, advertising distribution overview, advertising spend advertising sales TOP5, advertising campaign ACOS ranking, keyword spending ranking, trend comparison, store list, etc., to help sellers reduce costs and increase efficiency.

Hope this information is helpful to you.