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With the increase of age, it is difficult for the elderly group to have a healthy performance in physical fitness, and the elderly have an urgent need to improve their health, which leads to a high degree of convergence in the applicable groups and product promotion, and the elderly have become the main audience of health care products. <>
For the elderly, the efficacy is the most important aspect, for those three no health care products happen to take advantage of the psychological expectations of the elderly in this regard, the efficacy of the product and the various diseases of the elderly are highly consistent, most of the elderly suffer from the pain, as soon as they hear that their pain has the possibility of healing or even guaranteed, the inevitability will choose to believe in the product.
Most of the elderly with the increase of age on the ability to distinguish things gradually declined, the so-called expert effect of sweet words has no sense of distinction, even if there is a proper precautionary psychology will gradually lose the psychological protection in the routine, the means are constantly changing, the ability of the elderly to distinguish is declining, this gap gives the most feasible opportunity.
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I don't know the importance of branding! All walks of life have leading brands, 99% of big brands are not deceiving, 99% of miscellaneous brands are deceiving, the health industry is the hardest hit area, the big brand of the health industry is important, the country has proved for the health care brand: the top ten credible brands of health care products, this is the highest honor of health care products, there are nine are to eat one is used.
Nowadays, all major diseases are lifestyle-related diseases, also known as excess nutrition and energy diseases, that is, excess nutrients and energy organs cannot be metabolized, and they are trapped in the body and thus blocked, resulting in diseases. The body itself is because of the disease that eats in, the body can not use it in eating health food, and it can not be metabolized, but it is counterproductive to add chaos to the body.
Health and longevity are all in accordance with nature (sunlight, air, water, geomagnetism).
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Some professions in the society are specifically aimed at middle-aged and elderly people in the community! Sending ten eggs to cheat 5,000 is really a big loss!
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The reason why the elderly are repeatedly deceived is that the service attitude of the people who sell these three no-health products is really good.
When people reach old age, they will pay more attention to their physical health and worry about what kind of disease they have, so as long as they hear about health products that are good for their health, the elderly will definitely be interested, which is the basis for them to be repeatedly fooled. <>
I once learned about the service attitude of the people who sell these health supplements, and that's really good, I don't have to say. They all treat their elderly customers as their own parents and parents, often visit the door to chat about something, explain various aspects of health care knowledge to him, and even give them a massage with their own hands, or usually buy some food to send to the elderly, these seemingly small actions can often touch the hearts of the elderly. The elderly originally wanted to get the care of the younger generation, and the people who sold health care products were more filial than their sons and daughters-in-law, and the elderly were of course moved to have nothing to say, so when they gradually became acquainted, they would definitely buy health care products to the elderly.
Since ancient times, the affection has not been retained, and the routines have always won the hearts of the people, which is why the old man has been repeatedly fooled.
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The older people are, the simpler they think about things, and the more simple they are like children, and moreover, the elderly hope that their bodies can always be healthy, so driven by this demand, it is difficult not to be fooled, and those who sell health care products have captured this psychology of the elderly.
The old people around me also have this experience, the reason why they will be fooled, is completely because the effect of those health care products boasting is simply too suitable for them, if you keep eating, you always feel that you will not be sick again, and these people who sell health care products, the marketing method is very special, you can get one or two eggs every day to attend classes, the old people often do not resist this kind of thing, so, they are always fooled again and again.
As a bystander, I naturally saw it very clearly, and in order to prevent this phenomenon from happening in my family, I often discussed this matter with my parents, but fortunately, they also felt that these things were not safe, and there was no shortage of such news on TV, and everyone knew it. As a younger generation, we still need to often transmit the idea of not being fooled to the elders in the family, this kind of health care products are not safe after all, even if you need to buy health care products, or go to a specialty store or pharmacy, it is safer and more secure.
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As the elderly get older, they know that the older they get, the closer they are to illness and death, and therefore the more they desire to live a long and healthy life.
When this craving is too urgent, they lose their minds and become hungry.
As long as they hear that a certain health supplement can make them healthy and energetic, they want to believe that it is true.
Their mentality is always like this: health products are just health products, and they can't eat the dead, what if it really works? Then give it a try.
And now many of the methods of promoting health care products are quite hidden, such as using free eggs as a gimmick to let them listen to lectures for free.
When the old man sees the benefits, he will feel that pie will really fall from the sky, and he will really pick up a big bargain.
In the face of the professional explanation of the training lecturers, looking at the high-end health care products packaged in front of them, if they were told that this was all a lie, they would not believe it: how can there be such a professional **? How can there be such a good character**?
Many elderly people have limited knowledge, do not know much about health care products, do not know how to check the manufacturer, batch number, do not know how to distinguish the authenticity, and only know how to listen to other people's words.
At the same time, the elderly have a certain amount of savings, and feel that they can afford to spend some money on health care products, so they fall deeper and deeper and cannot extricate themselves.
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With the continuous improvement of living conditions, people pay more and more attention to physical health. The elderly, in particular, pay more attention to health care. Under the guise of promoting so-called health care products, some criminals have extended "**" to the elderly.
In the well-designed consumer trap, many elderly people are unable to distinguish the real from the fake and become victims of health supplements.
Use health care products as "bait" to lure the elderly to "take the bait".
Recently, the Zhengzhou Municipal Public Security Bureau cracked a case of health care products defrauding the elderly, and arrested 23 suspects, involving more than 4.6 million yuan. According to ** report, a reporter once walked into a number of communities, surveyed 324 elderly people, and found that 69% of the elderly had purchased health care products. There are also many health care product salesmen, who specialize in squatting in parks, amusement parks, cultural squares, scenic spots, etc., picking out lonely elderly people to start, and gaining trust by pulling family routines and asking for **.
In the reporter's investigation and interview, many elderly friends told about their experiences of health care product fraud.
Ms. Luo, a 67-year-old citizen this year, is really "a bitter tear" when she talks about the harm caused to her by health care product fraud. One day, a group of people came to the community, first chatted with the old people enthusiastically, and also gave towels, basins, eggs and other daily necessities for free. The next day, they continued to give gifts to the old people as promised, and the old people were very happy; Next, they began to give lectures, introduce products, and take out high-quality health care products, advocating that they can prevent cancer and cure diseases, keep healthy and eliminate diseases, pay a deposit first, and invalidate refunds; At the beginning, when I came to refund the day before, I didn't refuse, and even gave generous gifts; Subsequently, more and more elderly people who are greedy for small and cheap come to place orders, waiting for the next day to be refunded and receive gifts; In the end, the ** took the deposit and ran away. Ms. Luo bought more than 10,000 yuan of so-called high-end health care products, and after consulting relevant experts, she learned that those were just ordinary foods, with a total value of less than 100 yuan.
Referring to the fact that he was fooled into spending 4,000 yuan to buy a water purifier, 77-year-old Sun Lanrong still regrets it. At that time, a group of salespeople were promoting in the village, saying that it was a new type of anti-cancer and anti-cancer water purifier produced by a direct sales manufacturer, and the water for drinking and cooking could filter out impurities and sterilize after being filtered and heated by the machine. Seeing that many elderly people in the village had bought it, I apportioned 2,000 yuan to them to buy one, despite the dissuasion of my five children.
But after a few months of use, it broke down, and the master who came to repair it said that this water purifier was two or three hundred yuan, saying that it could prevent cancer and fight cancer was not deceiving. ”
These routines, please keep your eyes peeled for by elderly friends.
**What tricks are used to always succeed? According to the interrogation of the suspect in Zhengzhou, there are many tricks to deceive.
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First of all, it's important to be clear that not all health supplements are scams. Some health products do have certain health benefits, such as some vitamins, minerals, etc.
However, it is true that there are some so-called "health supplements" that deceive the elderly through false propaganda. If you want to prove to the elderly that certain health supplements are scams, here are a few ways to consider:
1.Investigate the ingredients and effects of so-called health supplements: For health supplements on the market, you can look for relevant studies and materials to understand their ingredients and effects. This can help you determine if certain products are truly beneficial.
2.Check or destroy product claims for false or exaggerated content: You can check the product brochure to see if there is any false or exaggerated content.
For example, do you claim that your product can cause many diseases without scientific evidence? Do you use a variety of glamorous advertisements to catch the consumer's eye?
3.Provide other more credible health advice: Compared with some unreliable health supplements, the recommendation can recommend some more reliable health advice to the elderly to improve their health. For example, eating properly, exercising properly, and actively participating in social activities.
4.Find out others who share the same views and experiences, and jointly advocate for useful information: gather some like-minded people to eliminate false health supplements, encourage more people to maintain a healthy lifestyle, and gradually establish a fair, transparent, and regulated health market.
Through these methods, we are able to help older people better understand health knowledge and health products. However, for the sake of the vulnerable, it is also necessary to pay attention to goodwill, respect and patience in communication with older people to avoid causing conflict.
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A few days ago, I chatted with my father-in-law and learned that my father-in-law had been deceived.
Because the father-in-law bought a new Haier electrical appliance, two months ago, the father-in-law received** (apparently the information was sold), and the caller said that it was from the Haier after-sales department, and learned about the use of the only Haier electrical appliance in the family. Then I recommended that they would hold a Haier product meeting in a hotel, and invited my father-in-law to participate, mainly selling Haier water purifiers.
When the father-in-law found that the hotel was not far away, he readily agreed. When they arrived at the venue, the sales staff were extremely enthusiastic, and everyone who entered the venue gave a small box of eggs, and the scene was basically elderly. Then the introduction of the products at the venue mainly promoted a water purifier, worth more than 10,000 yuan.
From the narration of the Zhangren, it is mainly understood that the seller is focusing on the topic of pure water and the health of the elderly, and the Zhangren is even more convinced.
Ordering on the spot can be discounted by 500 yuan, to the sale of the scheduled link, the Zhangren found that many people rushed directly to buy, and they also hurried up to line up.
The result is that the water purifier was damaged fifteen days after installation, and it could not be operated, and the relevant sales records could not be found when the Haier customer service was called, the key is that there is no Haier brand logo on the product, and the answer is to be fooled.
Here is a summary of the health care products that the elderly may encounter**, please be fooled.
1. Replace empty boxes of health care products with eggs.
Leaflets are distributed at the entrance of the community, and those who come to listen to the health lecture with flyers can receive a box of eggs with three empty boxes, and any brand of health care products can be.
This trick is to target the elderly who often eat health supplements, they not only have spending power but also consumption habits.
2. Listen to the lecture for free.
This is what my father-in-law encountered, holding meetings, listening to lectures, etc., and selling yours is something useless.
3. Free physical examination by experts.
As long as there is a physical examination, there will definitely be a lot of diseases, and you must take their health products. If you don't eat it, you will have bad results.
4. Free travel.
The purpose of free travel is to buy and buy, and there is never a free lunch.
I hope that friends will be more vigilant and help the elderly at home distinguish between right and wrong.
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Because many elderly people do not have strong enough recognition ability, and the elderly are also very easy to superstitious about these health products, so the elderly are very easy to give birth to some health products.
For most of the elderly, because the ability of the elderly to accept new things is relatively weak, many elderly people simply cannot keep up with the times, and some people do not even know how to use the Internet at all. In such a situation, there are more and more routines of health care products**, and the elderly have no way to identify these routines, so they will be deceived.
1. It is already a common phenomenon for the elderly to fall into health care products.
In daily life, we can often see the elderly deeply involved in these health supplements. Although young people know that the ** of these health products is very naïve, the elderly believe it and will even spend huge sums of money to buy these health products. The reason for this situation is mainly because the ** of health care products just captures the psychological needs of the elderly, and at the same time, various psychological routines are also used.
Second, it is also related to the ability of the elderly to discern.
Because many older people have not kept up with the times, their information is very old. With the continuous development of the times, the elderly simply do not have enough discernment ability to look at these**. When it happens, the elderly look at each other with a very simple mentality, but the real purpose of the other party is to cheat people out of money.
3. Young people should learn to protect the elderly around them.
For the young people around the elderly, there is no need for young people to require the elderly to understand all the Internet routines, and there is no need for the elderly to learn all the things in the new era. I think young people need to have the awareness to take the initiative to protect the elderly, and young people need to be responsible for the elderly around them。When the elderly realize these health care products, young people should use more goodwill to remind the elderly, and when necessary, they must not let these products succeed easily.
Report it to the relevant authorities and ask for compensation.
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