How the company s new apple cider vinegar should be promoted in the restaurant industry 20

First of all, as you said, the promotion of apple cider vinegar, you have made it clear that it is for catering enterprises to promote, indicating that you have found the target customer, and you only need to find the right promotion method. Broadly speaking, it is divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce the effect of putting in a penny of output, and similar to this product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion first:

2. Methods and Strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring and operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor population analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you send on which platform every day, what effect does this information have. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

It can only be used as a companion, and the consumption meets a certain amount as a gift.

It doesn't matter if your company is famous or not! The most important point! Channel!

Master the channel to win the market! Let's take a look at how JDB was born! There is no problem with network promotion that can be done in the future!

First, what is the strength of your company?

Second, what is your pricing.

Third, what to focus on.

Fourth, what is the consumer group?

Fifth, what is the annual budget and what is the phased budget.

Only by clarifying the above five points can you be told what to do next, and the plan will be formulated according to this.

It's best to find an advertising company to do it, provide some ideas, some ideas, sort out the market, cooperate with Ossais, **ask.

In the past, it was simple to promote, but now it is difficult to promote, some time ago I was looking for my own promotion or looking for Jin Suitui to do, I can't do it myself, I don't want to do it, or I don't want to find someone else's, now the promotion rules have become too strict.

It is recommended to post a bounty on Youfen, there are many industry elites who can help you.

Along the way, there have been a lot of detours, promotion is not easy, you must find a suitable one, for example, we have tried a lot of home, and now we have been cooperating with the stickers for a long time, and the previous experience hopes that you will take fewer detours.

Only by catering to the development of the times can we operate for a long time.

Deer and horses are preferred.

In fact, the sale of drinks is the same as the sale of other drinks! It takes a process for any product to enter the market! But this process is difficult to break through! I think there are the following:

One: Find out the important characteristics of the drink you are selling. For example, like Wang Lao Guitar, its special point is to solve the problem of fire! In fact, Wang Laoji is licorice tea! That's why I said that Wang Laoji is not a powerful faction, but an idol faction! Because it's advertising!

Three: Pricing should be reasonable! My point is: in the current economy, prices are unstable! The pricing method that can be taken is to start with a little **! And then the price reduction is to surprise and increase sales! Finally, achieve small profits and quick turnover!

Four: Take ** activities! It can be said that this is the most common way for most drinks! It is also the most used manpower and material resources! The effect speaks for itself! Look at Yili, Mengniu, Master Kong, etc., all of which add a lot of advertisements in this way!

First of all, make the name catchy and easy to remember.

Secondly, the product positioning should be accurate, and the selling point should be highly consistent with the consumption concept of the consumer group.

Furthermore, the differentiation with competing products should be prominent, the differentiation should be accurate and prominent, and the differentiated publicity and promotion should be activated to open up the market.

Chengdu Jiawei Tiancheng Beverage Science and Technology Research Institute has served more than 1,000 customers mainly in southwest China and all over the country, and nearly 5,000 beverage formulas and production technologies have been adopted by beverage production enterprises.

The launch of new products often needs to be verified by the market, how to promote new products to be accepted by consumers? It's a conundrum.

1. Market pricing

In terms of the quality and pricing of new products, there are multiple methods of pricing, which can be based on cost, according to the spending power of the target group, or a combination of multiple methods. In addition to the competing products of the target, the price of the world mainly depends on the characteristics of the consumer group, not that the price is low, and consumers are willing to accept it, which depends on the characteristics of the industry and the consumption characteristics of the consumer group.

2. Widely spread channels

For a new product, the distribution channel is a very critical link. A very undesirable situation is that "light thunder does not rain". This may be due to the fact that the retailer is not very optimistic about the prospects of the new product and refuses to help promote it, or it may be that the manufacturer's advertising and distribution strategies are not effectively coordinated.

Nowadays, with the development of the Internet, online channels can allow consumers to consume anytime and anywhere, regardless of online or offline channels, new products must be promoted before building a perfect sales channel and service system.

3. Advertising

Some manufacturers promote new products only to spread new products to the sales channel, and advertising and publicity without any cooperation and support, this is a misunderstanding of new products on the market, the so-called listing is not to put on the market, but to let the market accept and recognize the new product. From the promotion of online network channels to offline activities and TV and newspaper advertising, the combination of new product promotion is more conducive to the successful launch of new products.

4. Promotion**

In order to cooperate with the launch of new products, enterprises often need to carry out a series of first-class activities, such as holding target consumer tasting and trial activities, so that consumers can actually feel the quality of new products; Organize gift redemption activities to increase consumers' repeat purchases; Sponsor school sports events and other activities to strengthen direct publicity to target consumers.

5. Summarize often

In the long run, the launch of new products makes consumers feel the strength of the brand, and the connotation of the brand daring to change and innovate makes them love the brand even more. Pony Advisor suggests that after the company completes the promotion of new products, it summarizes the successes and failures of the new product launch in this period, and stores energy for the next new product launch.

You can try to do radio publicity, many companies have done product promotion in the radio, especially Shenzhen traffic station, the listening rate is still quite high, because there are still a lot of private cars in Shenzhen.

Of course, it can also be combined with the current form of 5G, and multiple ** considerations, such as Douyin, Toutiao, Internet celebrity live broadcast, and a kind of network advertorial that will be used now is also very good.

What products. Let's listen to it for you.

Write down the purpose and significance of the new project development, the rules and practices of the project, the benefits to the customer, the company's wishes and assumptions, etc.

There are many ways to promote the company, if you are a start-up, you can start from the official website, soft news releases, and do some word-of-mouth shaping, etc., of course, each company's promotion method is different, if you are selling machine supplies, it is recommended to bid, b2b** posting, our company is posted in Jinsui, and there is information on the home page.

In fact, product promotion can be done in many places, such as post bars, forums, blogs, etc., but at present, some channels are not easy to do, so our company is currently letting Jin Suitui do this, and the calculation time has been three years.

Q&A drainage is something that everyone can ask questions and answer without hierarchical restrictions, but the requirements for drainage are relatively strict, almost harsh. zuowendaq⒐375837⒉⒉

There are two kinds of online promotion and offline promotion, which depends on how your company's decision-makers think, and it is generally very expensive in the early stage.

First of all, you need to understand the sales channel of the product, see how your boss plans to promote the product, if you only want to promote offline, push to find a store to send a single page for publicity, this is a very common mode of publicity. If you want to promote online, whether it is regional publicity or the whole country, this needs to be communicated with the leadership, if it is promoted nationwide, then it depends on the plan to cooperate with the ** or promoter, to do this thing, or to apply for an account yourself, find the company's personnel to do promotion.

To promote a product, we have to start with these two aspects:

1. Differentiated promotion.

Classify members according to customer information and consumption behavior for more targeted marketing and care. This kind of differentiated marketing should be all-round, so that different users feel different care, and the attention will be higher.

2. Multi-faceted promotion.

For specific products, specific market goals, and specific market conditions to set up some advantages, suitable for the enterprise promotion model, so that the investment budget can also be adjusted in a targeted manner and the promotion effect can be checked.

If your product is newly listed, the channel construction is not perfect, and the network information has no content, we will improve the product for you in cooperation with the aggregation of investment, from positioning to packaging to design to promotion to investment one-stop service.

Does the company promote this piece? I see a lot of people chatting about Jin Suitui, the person in charge over there is my friend, you can also refer to it.

New products in the cosmetics category.

For the company's new cosmetics products, we should find out where consumers are most looking forward to it, accurately position, seize the new beauty functions of the new products to promote them, and let consumers try them for free to promote the new products.

How to promote the company's new products.

New products in the food category.

Before the promotion of new food products, you can let consumers try to see how consumers react in the market, if they are very popular, you can vigorously promote them, and you can promote them in the form of **.

How to promote the company's new products.

New electrical products.

New electrical products must have new functions that have been updated, and consumers can be familiar with these new functions and accept new functions first. The new product can then be promoted on a trade-in basis.

How to promote the company's new products.

New products in the apparel category.

The new clothing category pays attention to the new trend and practicality. You can publish a new clothing product launch, and then publish your company's new clothing products on the Internet, and use the event to promote new products.

How to promote the company's new products.

New products in the toy category.

New toy products include more types, most of the new toys are now more and educational handmade toys, should be promoted with the help of the festive atmosphere.

How to promote the company's new products.

New cultural products.

Cultural products refer to books, bookcases, learning tools and other products, this new product to choose the right time to promote, such as the beginning of the school season, winter vacation, summer vacation and other periods, but also with the help of educational institutions to promote.

Personally, it is not recommended to use the traditional **, **compared to the new** spread will be higher, the new ** spread more widely than the cost, I have cooperated with Tianwei Communication before, the effect is very good, I recommend a wave.