How did Kazuo Hirai turn Sony from a huge loss to the highest profit in history?

The continued profitability of the semiconductor business also supported Sony.

Because Kazuo Hirai is an artist, not a programmer.

Semiconductor business, (mainly camera COMS modules).

In terms of allowing Sony to start developing games, the profits are relatively high.

Sony has the rest of these profitable industries:

1.The semiconductor business, mainly camera COMS modules, has been Sony's pillar industry in recent years. In fact, the vast majority of mobile phones on the market currently have camera modules from Sony.

The continued profitability of the semiconductor business also supported Sony. Give Sony enough time to reorganize.

2.The gaming and network services business mainly comes from the big sales of Sony's game console PS4, which has sold more than 70 million units by the end of 2017. Successfully defeating the opponent's big sale also drove the big sale of the game on the PS network platform.

3.At the same time, Sony's mobile communications business performed well this year, with sales of 181.2 billion yen and a profit of 3.6 billion yen, and its operating profit increased significantly. Sony phones are finally no longer money-losers.

And Sony is a huge industrial empire - his fields involve games, mobile communications, film and television industry, ** business, semiconductor business and so on.

Mainly from the big sales of the Sony game console PS4.

The head office is processed as.

Borrow: Profit distribution.

Credit: Other Payables - Branch.

When a branch office distributes a loss.

Borrow; Other receivables - head office.

Credit: Profit distribution.

Fight back with strength. Whether the business is good or bad, Sony has always been at the forefront of the world. Of course, Sony has also failed, not only Sony, but Japan as a whole.

Japan has always been dominated by cutting-edge products, but in the 80s, the Japanese went crazy and tried to seize all the markets, and as a result, they lost all of them. Kazuo Hirai just returned to the original face of Japanese enterprises, emulating "Jobs" and cutting down all useless projects, and then returning to "one step ahead of science and technology" and "specializing in cutting-edge products", and concentrating on doing a good job in the ...... of "cutting-edge products".Sony "came back to life", although it is still far from reaching its former glory, but today's Sony is soaring like a "rocket", with market value, profits, image, black technology, etc. full of "blind eyes" ......There is a feeling of going back to the "Jobs era" again......

1、The quality of the call is better than Sony7202、The screen will not be messy

Dynamic ae3, Sony style beautiful dao

Samsung is slightly worse. 4. Sony ** is slightly more expensive. 5. Sony's audio and video effects are the best. 6. Sony's CF will not have a small sound 177, it is recommended to buy Sony's ZDH because Sony is a more high-end brand.

Sony today announced its financial results for the fourth quarter of 2017 and the full fiscal year, which showed that Sony's turnover in fiscal 2017 reached trillion yen, a year-on-year increase; The operating profit was 734.9 billion yen, a year-on-year increase, which was also the highest operating profit in Sony's history.

Looking at each business line, Sony's gaming and financial divisions continued to perform the best, while the performance of the film entertainment and audio-visual businesses remained stable.

First of all, in terms of game sales, PS4 shipped 19 million units in the current fiscal year, a decrease of 1 million units from the previous fiscal year, and as of March 31, 2018, PS4 has reached 79 million units shipped worldwide.

Sony** By March 2019, the total shipments of PS4 will reach 95 million units, so it should be a sure thing that the shipments in 2019 will exceed 100 million. However, it can also be seen from the data that PS4 shipments have actually begun to slow down, and Sony has also said that it will make up for this problem by the increase in sales of membership services and software.

Compared with the shipment figures of Sony's previous generations of consoles, PS3 is about 88 million units, PS1 is more than 100 million, and the most glorious is 100 million units in the PS2 era, which is still the highest generation of game consoles shipped in history.

Therefore, what kind of number can the final shipment or sales of PS4 reach depends on the next game works and the market environment. Judging from the financial report, the healthy development of the PS4 business led to a year-on-year increase in the game and network services division, as well as an operating profit of 177.5 billion yen.

It is widely expected that Sony's next-generation game console, PS5, will be unveiled around 2020-2021.

Another figure worth our attention is Sony's mobile phone business, Sony sold a total of 13.5 million mobile phones in fiscal 2017, lower than 14.6 million units in fiscal 2016, and at the same time, due to exchange rate and component problems, Sony's mobile phone business is still in a state of loss, and the next fiscal year is expected to sell 10 million units; As for the sales of cameras and TVs, the sales volume of the camera and the date of the year continued to grow slightly.

The second is the semiconductor business, which grew by about 10% in the current fiscal year, proving that the demand for Sony's image sensors is still high in most smartphones.

In addition, Kenichiro Yoshida, the current Group Vice President and CFO, will succeed Kazuo Hirai as CEO in April this year, while Kazuo Hirai will continue to serve as President of the company. Previously, Kenichiro Yoshida also said that he would continue to continue Kazuo Hirai's reform path, continue to operate the company with a cautious attitude, and strive to achieve Sony's higher operating profit target.

The individual and the company's philosophy are at odds. Friends who fought side by side, in the blink of an eye, the strategy of the company's development strategy, when the focus could not be agreed, can not be compromised, so the strong man has to break his wrist, in exchange for the overall situation of the humerus to seek perfection. Ambitious individuals, when the conditions are ripe, are usually unwilling to be resigned and forever subservient to others.

They want to take their careers to the next level; At the same time, I also want to verify whether I can do it alone and whether I can become a leader in the industry. The business era is a brutal competition of you in and out, and individuals play a more civilized identity. But in any case, the benefits of individuals remain the same, but the way they are distributed is changing.

For people in the business era, the benefit acquisition is more stable and realistic, so the treatment and incentive mechanism have become the fundamental guarantee for people to participate in a certain cause.

Xiaomei (pseudonym), who has worked in the headquarters for many years, has been very entangled recently, and the company has given her two choices: if she wants to stay at Sony, have a decent job and a good income, she has to go to Japan or.

When Kazuo Hirai took over, the different branches of Sony had a parallel relationship with each other, which seriously affected the execution, and without the intervention of higher-level leaders, the internal integration would have been more difficult than expected. In order to make "One Sony" can be effectively implemented and reduce internal resistance, Hirai Kazuo will first talk to each executive, and if the other party can't understand, he will immediately adjust the position, so that every executive agrees with the "One Sony" strategy.

Every enterprise will have a CEO who has to take you to the end, but one person for that, the impact on a company is not very large, and the person who can stand in the position of this driver is not an ordinary person.

Different personnel leaders, different company policies, the future is unknown, maybe the new atmosphere will make Sony to the next level, maybe the business is not good, and it is not the same as before.

What changes did Jobs' death bring to Apple? The same problem, Sony's core technology has not been superior to others within the peers, maybe the bottom of the kettle is more effective than raising the soup to stop the boiling, when the business is stagnant to replace the fresh management team, new development ideas, maybe Sony can take off again.

Sony will close its smartphone factory in Shunyi, Beijing. On April 1, Sony will significantly reorganize its core businesses such as home appliances, cameras, and mobile phones, and integrate and establish an electronic products and solutions business. Kazuo Hirai, known as Sony's "savior", also announced his retirement in June.

Sony is now at a crossroads, and Sony's mobile phone is even more stormy, what kind of future will it face?

Sony's Beijing plant was closed at the end of the month and production was transferred to Thailand.

Recently, it was reported that Sony will shut down its smartphone factory in Shunyi, Beijing. On March 29, the reporter contacted Sony China to confirm that the news was true.

Beijing Soai Putian Mobile Communications Co., Ltd. (BMC), a subsidiary of Sony Mobile in Beijing, will cease production at the end of March 2019 as part of Sony's global strategy. Since March 20, BMC has provided employees with a two-way termination plan.

According to industrial and commercial data, BMC was established in August 1995, with 27% of the shares held by China Potevio Information Industry Co., Ltd., 26% of Sony Mobile Communication Products (China), 25% of Sony Communications Co., Ltd., 20% of Nanjing Panda Electronics Co., Ltd., and 2% of Hong Kong Yongxing Enterprise Co., Ltd. Among them, Sony Mobile China is 100% owned by Sony Communications.

As for the closure of the factory, a spokesperson for Sony in China said that as announced on October 30, 2018, Sony Mobile plans to cut operating costs by half of fiscal 2017 by fiscal 2020.

Currently, Sony has five factories in China. Sony said that the implementation of BMC's shutdown plan is aimed at improving the overall production and operation efficiency of the mobile business (several other factories will not be affected). Although Sony Mobile has ceased production activities at BMC, Sony Mobile will continue to sell smartphone devices and carry out related marketing activities in the Chinese market, and provide comprehensive service support to customers in China.

Sony also said that as Sony's most important strategic market in the world and an important part of the global operation chain, the position of the Chinese market will not change. Sony will move production to its factory in Thailand in order to halve costs and make the smartphone business profitable from April 2020.

Savior" retired and left a huge loss in the mobile phone business.

The closure of the Beijing factory is only one aspect, and Sony's recent changes are also due to further changes in management.

On March 28, Sony's official website released a statement saying that the current chairman, Kazuo Hirai, will officially retire on June 18 and will serve as the company's senior adviser thereafter. In April last year, Kazuo Hirai stepped down as Sony's chief executive and was replaced by Kenichiro Yoshida, the former chief financial officer.

In the latest statement, Kazuo Hirai said: As chairman of Sony, he will not only have the opportunity to ensure a smooth transition of the transition, but also have the opportunity to support Sony's management. "I decided to leave Sony. Sony has been a part of my life for the past 35 years. ”

Kazuo Hirai announced his retirement on March 28.

It will definitely greatly boost Sony's profits. Because Sony will definitely have another CEO, so that Sony will inject fresh blood, and the team will be more cohesive. We hope that Sony will be more brilliant tomorrow.

Sony is no longer good now, and no matter who takes office, it shouldn't be able to save it.

It depends on the ability and implementation plan of the new CEO, strong is ****, weak is ****.

The new CEO will only make better achievements than the current one, especially such an international large company, which relies on ability to speak.

When he leaves office, he may have chosen a person with more comprehensive abilities.

The new CEO may break with Sony's traditional business model and get Sony back on the road.

Or get better, or drop out of the times.

Internationalization will become more and more difficult.

Innovation and creation can survive better!!

There are three possible changes, specifically:

1. The new CEO changes the company's development direction, which determines the company's life and death;

2. Change in the design and improvement of the product determines the life and death of the product;

3. Changes in personnel appointments determine the development of the company's system.

The resignation of Sony CED will be a devastating blow to Sony's future.

If Sony steps down CE0,This will have a big impact on the future of Sony,Sony has already launched a subscription service for games, TVs, smartphones and other aspects,If Sony steps down CE0,What will be the future of Sony,It's still unknowable。

He studied liberal arts in the ICU in college, and then his first job was in a ** company, and later he went to the game department. It's true that I don't have a technical background, but there is no absolute relationship between not being a technician and being qualified as president.