Mobike: After Ele.me is acquired, what do employees do?

Mergers and acquisitions are a common phenomenon in the business world.

Didi merged with Uber China, Meituan merged with Dianping, and Meituan acquired Mobike ......In the capital-driven Internet industry, stories of acquisitions between companies are staged from time to time. Recently, Alibaba Group's wholly-owned acquisition of NetEase's cross-border e-commerce platform Kaola for $2 billion has once again been hotly discussed by the public.

Mergers and acquisitions are the result of mutual confrontation and compromise between Internet companies. Acquisitions have brought about changes in the Internet landscape, which means that some companies can end the war between companies for a while, but the cultural clashes, team run-ins, management differences, and the story that the acquisition brings are just beginning.

The public's attention is often focused on the management teams of both parties, but what happens to employees when a company is acquired?

Some Uber employees were shocked after hearing that the company was acquired by Didi, and there was a sense of powerlessness that "I fought on the front line, and the marshal surrendered in the camp"; Some Ele.me employees chose to leave after the company was acquired because the leader said "you don't need to do anything, just stay", so he couldn't find his own value; Some Qunar employees believe that the team integration of the two sides of the merger and acquisition is an illusion, and it is a lie to develop independently. However, they all understand the company's decision, because no one can say for sure what the company would have been like if it hadn't been acquired.

This issue of Bistro focuses on the ordinary employees of the acquired company and the story after the company was acquired. Ran Finance interviewed 6 employees, and their stories are a microcosm of Internet mergers and acquisitions.

The merger happened more than a year after I joined the company, and we were still busy fighting Ctrip. In the past, there were always rumors in the circle that the two sides would merge, but we never believed it, because the CEO repeatedly said that it was impossible and disagreed. But I didn't expect this day to come suddenly, and it happened without all of us knowing.

We were still working as usual that day, and suddenly received a message from a colleague after work saying "It's best to come to the company", and on the way there, I kept receiving WeChat messages from friends in the circle, and I still said that it was impossible and I hadn't heard of it. When I arrived at the company, my colleague looked solemn and said that it seemed that this had really happened.

It's just that it's been acquired, and it's not going out of business, and the employees won't be laid off. Rest assured.

Employees should be able to stay with that company, but the boss has changed.

Employees still continue to work with them, after all, they are needed for many grassroots jobs.

These employees can still work in the original company, but they have changed manufacturers.

If the sect has collected enough, either the company tells them to send out new projects, then these people just need to change jobs.

Employees still work in the same place, but the company has been acquired and the boss has changed, and the salary is still paid.

I don't think this will have any impact on the average employee.

I think this can still be engaged in the Hema business, the essence is similar but the difference is very big.

I think I should be able to work directly at the new company, but it still needs employees.

Isn't Ele.me's merger with takeaway supposed to be a big deal about hiring and developing its business? It turns out that Ele.me and the food delivery business overlap too much, and many people don't know where to go in the end.

Indeed, although Ele.me has gained a certain market share through mergers and acquisitions, there is still a big gap compared with Meituan's 60% market share. In order to better merge, Ele.me will spend a lot of energy and financial resources on the adjustment and run-in of business, riders and other related parties. Perhaps in order to integrate better and faster, Ele.me can only keep some employees who are more in line with its own development needs.

Recalling last year, it was also at this time that the merger of Didi and Uber China was also a sensation, although Uber China was also full of mourning at that time, but after the first merger fell and the second war stopped, forming a real industry oligopoly, which is a result recognized by the industry; From the perspective of employee severance compensation, Uber is also very generous. And now, what awaits Ele.me is more uncertainty.

What did Mobike bring to Meituan-Dianping during this period of acquisition? In the future, how will Meituan-Dianping digest Mobike and make Mobike truly become "Meituan's bicycle" Based on the huge losses brought by Mobike, Meituan-Dianping has mentioned many times in its financial report that it will use its offline operation experience and capabilities to improve Mobike's operational efficiency and reduce its operating losses. Meituan's operational strategy for Mobike was soon reflected in cycling**.

Meituan-Dianping wrote in its annual report that Meituan's acquisition of Mobike aims to "better serve users' high-frequency and short-distance transportation needs, expand the consumer base that the platform can reach, collect more location-based service data, and expand cross-selling opportunities in other service categories." In other words, through the acquisition of Mobike, Meituan-Dianping hopes to expand its user base and create more consumption opportunities. From the perspective of the bike-sharing industry, since the first quarter of 2019, the riding of bike-sharing brands such as Xiaolan, Haro, and Qingju has generally increased.

According to the analysis of industry insiders, the shared bicycle industry has entered a new stage from relying on capital to enter, frantically expanding at low prices, and seizing the marketRefined management, seeking profits, and maintaining the survival stage.

It should be that there are certain changes at this stage of sales, and most of them are still the same.

There are many more, and Mobike is now going bankrupt, and there is no room for recovery.

If this is the case, Mobike is too, and now it has gone downhill, and it should not work.

I have experienced a price increase, this is my real feeling, shared bicycles are getting more and more expensive.

I have experienced a lot, been ruthlessly damaged by people, discarded at will, and dismantled in various ways.

In addition to the color change, it also absorbs a lot of unique marketing methods.

In fact, it is still possible to make a profit, but everyone's quality is not high.

The car was damaged by many people at will, and many of them could not get it, and the loss was serious.

Of course not. Unconsciously, shared bicycles have been integrated into our daily life and become one of the important ways for people to travel. However, 2018 seems to have entered a dilemma for shared bicycles.

The sale of Mobike, which is very popular with the public, to Meituan, has caused countless people to sigh that Mobike has been sold cheaply. However, when the ofo little yellow car also began to walk off the altar, people felt that Hu Weiwei of Mobike was the real winner when he withdrew decisively. So, is the acquisition of Mobike right or wrong for Meituan?

In April 2018, Meituan acquired Mobike for $2.7 billion** and also assumed $1 billion in debt from Meituan. And Mobike's investors and founding team have cashed out. Wang Xing said that Mobike is a rare brand with a sense of design that is rare in China and will create new brilliance with Meituan.

Under the optimistic prospect of shared bicycles in the market, some economists have stated that shared bicycles are a false proposition of the sharing economy, and those who cannot find a profit model will inevitably end in failure. Now, this statement still makes sense, the rapid rise of shared bicycles, inseparable from the financing of capital, after the "money burning war", Mobike is facing financial constraints. After deliberation at the shareholders' meeting, Mobike decided to sell itself to Meituan and transferred 1 billion debts to Meituan.

Compared with the ofo small yellow car that adheres to the financing road, due to lack of money, it is in multiple difficulties, and negative news is frequent. At present, the prospect of shared bicycles is still unclear, and no deposit is the general trend, after the "difficulty of returning the deposit" of the small yellow car, today's consumers are more willing to use the free deposit, and it is impossible to blindly rely on financing to burn money. Therefore, the Mobike team's decision to "sell out" is obviously very wise, and now it can be described as fame and fortune.

Mobike is also facing bankruptcy in his hands. I don't think he will regret it.

Without Meituan's acquisition of Mobike, its market value would not have grown. They don't have a chance to regret it.

Personally, I don't think Mobike will regret it, because Mobike was going bankrupt under the circumstances.

If you want to say that there must be regrets, since there is no big climate in his hands, it still means that the means are not good.

Meituan announced the acquisition of Mobike for $2.7 billion, and after that, Meituan's integration of Mobike began in full swing. In the same month, Mobike co-founder Wang Xiaofeng stepped down as CEO for personal reasons.

This one is impossible to determine. But under the circumstances, Mobike had no choice but to auction off its own business.

If it is put to this day in 2019, let Wang Xing make a choice again, it should definitely not complete this acquisition. Now we see that there are almost no bicycles on the streets, and more and more bicycles are being destroyed or diverted for their own use. With the popularity of shared bicycles in 2017, it disappeared in 2018, and it took less than 18 months.

I don't think I regret putting it, Mobike is not acquired is the second little yellow car.

I don't think there are any regrets, there may be a lot of regrets, but I don't think I will regret it.

For Mobike, it can't ensure a long-term source of funds, sell to Meituan, and let Mobike continue to operate. For Meituan, even though Mobike has not pulled traffic and is still dragging down its performance, the benefits may still be in the future.

I believe everyone knows that there was another important news in the Internet circle last night, when the bike-sharing Mobike was sold to Meituan for $3.7 billion. Also last year, there was a lot of news that Mobike would merge with Ofo. But now it has dramatically thrown itself into the arms of Meituan.

You must know that Meituan has also made frequent moves recently and is challenging Didi's status as an online car-hailing service.

Wang Xing said in an internal letter that Mobike will continue to maintain an independent brand and operate independently. The Mobike management team will remain unchanged, with Wang Xiaofeng continuing as CEO, Hu Weiwei continuing as president, Xia Yiping continuing as CTO, and Wang Xing serving as chairman.

Meituan's acquisition of Mobike has also sparked heated discussions in the industry. Mobike held a shareholders' meeting to vote on the Meituan acquisition. According to people familiar with the matterMeituan acquired Mobike with 35% of Meituan's equity and 65% in cash, of which 100 million US dollars were used as future liquidity supplements, and Series A and B investors and founding teams were sold with 100 million US dollars in cash.

And Ofo, Mobike's old rival, has not yet made any response to this.

I think Mobike is trying to survive because its previous survival is in jeopardy.

This is mainly due to their poor management.

This is really just to survive, because Mobike's performance has been declining.

Yes, it's all about the survival and development of the company.

It must be to survive, because this company has been losing money.

It's a combination of reasons, not just to survive.

Definitely to survive, because their business is very bleak right now.

It should not be just to survive, now is the era of information and data sharing.

This is indeed just to survive, and now it is the era of information and data sharing.

According to reports, on April 4, Meituan and Mobike jointly announced that they had signed an agreement for Meituan to wholly acquire Mobike. Through this acquisition, Meituan and Mobike will provide users with a full-scenario consumption experience.

Meituan is optimistic about the development of Mobike and the future of smart mobility, and will fully support Mobike to continue to adhere to technological innovation, bring high-quality products and services to users, and create a better life for consumers through business and scene linkage.

Wang Xiaofeng, CEO of Mobike, said: "Bringing bicycles back to the city is Mobike's original intention and vision, and Meituan's mission is to 'eat better, live better'. In the future, Mobike and Meituan will continue to focus on creating user value and continue to create surprising user experiences.

Founded in 2015, Mobike has grown into an Internet travel platform with more than 200 million users and more than 30 million rides per day.

The decision has finally been made on where Mobike will go. On the evening of April 3, Mobike held a board meeting and decided to give Mobike a wholly-owned company to Meituan, but the specific party has not yet been disclosed.

According to reports, Meituan acquired Mobike for 35% of Meituan's equity and 65% in cash, of which 100 million US dollars were used as future liquidity supplements, and Series A and B investors and founding teams were released with 100 million US dollars in cash.

In this regard, Hu Weiwei, the founder of Mobike, responded in the circle of friends, "There is no such thing as a 'out', in my opinion, everything is a new beginning." Many people see Mobike as a means of transportation, in fact, I have always said that it is a 'good way of life', returning to simplicity, essence, health and green, not too materialistic. Live better is also Meituan's vision, and we have a lot of room for imagination in this regard.

Wang Xing, founder and CEO of Meituan, also said that the report was wrong, "Don't take it as a rumor, the founding team of Mobike has not wanted to quit at all." Mobike is a rare brand with a sense of design and a rare brand with a sense of design, and will create a more brilliant future together with Meituan.