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Pioneer a business model.
The e-commerce platform of PIA business model created by Shenzhen Yanyan Media has mastered three core technologies and effectively solved the problems that hinder the development of China's online shopping market.
PIA is the abbreviation of Price Intelligence Agencies, which translates into Chinese as "** Intelligence Agency". PIA is an innovative business model that automatically provides consumers with the required product information by providing a user-friendly search method, realizes real-time communication between manufacturers and consumers, and removes consumers' barriers to online shopping.
Compared with traditional B2C platforms, this model has three breakthroughs: first, it provides a first-class comparison platform, so that consumers can understand the quality of similar products on various platforms and consume them clearly; Second, it can track and summarize the browsing habits of consumers, and provide consumers with their favorite products in a timely manner; The third is to make the static shopping mode dynamic, and multiple shopping studios can be opened at the same time, so that manufacturers and consumers can meet directly, realize real-time purchases, and open up a new mode of online shopping.
The PIA** guidance platform of Yanyan.com gathers a large number of netizens with shopping needs by bringing together the ** of goods from the famous B2C platform. WalkWalk.com has created three technologies that can realize the interaction between the platform and consumers, the interaction between consumers, and the interaction between consumers and manufacturers. In this efficient and interactive environment, Walkwalk.com has launched a policy of signing up and inviting income, which has made the number of effective registrations grow explosively, effectively solved the problem of SNS's interest chain, not only ensured the active popularity, but also laid the foundation for the further expansion of the company.
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PIA's business model (J** intelligence guidance machine, wax book information structure) three original wheel technologies.
**Product (**licensed).
Improve the service of Zizen.
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PIA Business Model, **Intelligence Agency.
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There are many different advantages, and the concept is different.
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B2B (Business to Business) is the exchange of products, services and information between enterprises through the Internet. Internet-based B2B is growing rapidly, and according to the latest statistics, B2B transactions on the Internet have far exceeded B2C transactions in early 2006, and B2B will reach an average annual growth rate of 41% in the next five years.
B2C (business-to-customer) is one of the categories of e-commerce according to transaction objects, that is, it refers to the e-commerce of commercial organizations to consumers. This form of e-commerce is generally dominated by online retailing, mainly with the help of the Internet to carry out ** sales activities. For example, we handle a variety of goods such as books, flowers, computers, and communication supplies.
Differences in trading modes.
B2B enables transactions between enterprises to reduce many transactional work processes and management costs, and reduces business operating costs. The convenience and extensibility of the network enable enterprises to expand the scope of activities, and it is more convenient and cheaper for enterprises to develop across regions and borders.
B2C, which is from enterprise to customer, refers to the use of the Internet to carry out all the best activities, that is, the information flow, capital flow, business flow and part of the logistics on the Internet are completely connected. Today, B2C e-commerce has shown its great vitality in all walks of life with complete two-way information communication, flexible transaction methods, fast logistics and distribution, and low-cost and cost-effective operation methods.
Elaborate on some of the characteristics of the organization's buying and selling behavior:
In the case of consumer brands, their buyers are individual individuals. In B2B, there is usually an organizing committee, and each member can have a different attitude towards any brand.
The reason why companies are looking for long-term partners is that the operation of the brand affects all businesses. Therefore, the reputation of the brand is much higher than that of the consumer goods market.
Although, the cost of consumer goods is low compared to B2B products, the sales process incurs high expenses. Not only is this meant to satisfy the buyer's needs multiple times, but they may also request prototypes, samples, and mock-ups. Such a detailed assessment is to eliminate the risk of buying the wrong product or service.
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B2C E-commerce Essentials2007-01-10 17:14Commerce, also known as transactions, refers to the process of transferring the ownership of goods to the buyer and the buyer paying the currency to the seller in a certain trading place, according to the agreed transaction rules.
E-commerce is essentially no different from real commerce, and the difference is only in the electronic nature of the two basic elements of trading venues and transaction rules.
The so-called trading place refers to the place where the goods are displayed, which is commonly speaking, that is, e-commerce. No matter how advanced the website building technology and gorgeous interface used by the owner, it must serve the rules of the transaction;
The so-called trading rules refer to the collection of trading activities and various constraints imposed on them, which are an extension of the actual business strategy. Some e-commerce companies focus on transaction rules, such as Alibaba and eBay, and they have succeeded in practice; Some e-commerce companies focus on trading venues + trading rules, which are not as successful as the former. At present, the popular e-commerce transaction rules are classified as B2B, B2C, and C2C, and their specific meanings are:
B2B restricts sellers and buyers to be legitimate companies, which in reality are more like an exhibition, where the trading venue is rented to both parties to the transaction, and the goods are information for buying and selling, which cannot be consumed eventually, representing the company as Alibaba;
B2C restricts the seller to be a company, owns a trading venue, the buyer is an individual, corresponds to the supermarket in reality, and the goods can be consumed at the end, representing the company is 8848, Excellence, etc.;
C2C does not limit the identities of sellers and buyers, but only provides a supply and demand information interaction platform for final consumer goods, which corresponds to the bazaar in reality, and the trading venue is rented to both parties to the transaction, representing the company as eBay;
Any emerging business system will roughly go through the four stages of development, competition, stability and demise, e-commerce is no exception, after nearly 6 years of development, at present, it can be said that it has entered a period of competition, this stage, the era of staking and hundreds of schools of thought has passed, and the same type of e-commerce providers are facing fierce competition.
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1. The communication channels are not restricted: the B2C e-commerce model only needs to give the customer one, and all the product information can be obtained by browsing the web page; Traditional retail is also limited by stores and advertising;
2. High efficiency of order management: customers place orders and pay in electronic **, directly generate orders and various reports, and the invoicing accounts are clear at a glance, and do not need special people to maintain; Traditional retail is to see the physical goods paid in one hand and delivered in one hand, and then manually bookkeeping;
3. A wide range of product display: traditional retail needs to be on the shelf, needs store support, and B2C electronics only needs a domain name and network space (at least about 100 yuan a year); It can be used to display products all over the world;
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First of all, it gives priority to the use of the Internet, which reduces the information asymmetry between supply and demand, and then with the help of its wide range of communication, and B2C e-commerce can reduce the operating costs of enterprises, which is the development trend of the traditional retail industry.
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O2O model can be the marketing effect of the business for intuitive statistics and tracking evaluation, to avoid the traditional marketing model of the promotion effect can not be the same, O2O will be online orders and offline consumption combined, all consumer behavior can be accurately counted, and then attract more merchants to come in, to provide consumers with more high-quality products and services.
O2O has advantages in the service industry, which is cheap, easy to buy, and discount information can be obtained in a timely manner.
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E-commerce, referred to as e-commerce, refers to the electronic trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (van), so as to make all aspects of traditional business activities electronic and networked. E-commerce includes electronic money exchange, chain management, electronic marketplaces, network marketing, transaction processing, electronic data interchange (EDI), inventory management, and automatic data collection systems. In this process, information technology is utilized including:
Internet, extranets, e-mail hacks, databases, e-directories, and mobile**.
E-commerce covers a wide range of models, which can generally be divided into three categories: B2B business-to-business, B2C business-to-consumer, and C2C consumer-to-consumer.
In addition, there are C2B (consumer-to-business), B2M (business-to-marketing), M2C (manufacturers-to-consumer), B2A or B2G (business-to-administration), C2A or C2G (consumer-to-administration), O2O (online to offline) and other e-commerce models.
With the increase in the number of Internet users in China, the consumption method of using the Internet for online shopping and paying with bank cards has become increasingly popular, and the market share is also growing rapidly, and various types of e-commerce** will also emerge in endlessly.
E-commerce profit model.
1) Online catalog profit model.
2) Digital content monetization model.
3) Advertising supports the monetization model.
4) Advertising-subscription hybrid monetization model.
5) Transaction fee profit model.
6) The service fee is profitable.
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